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Colleges18 Strapi NextJS Application Development

js for server-side rendering (SSR). The platform needed to process, automate, and manage data for over 12,000 colleges, requiring efficient data handling and real-time updates.

Colleges18 Strapi NextJS Application Development

In addition, it required faster indexing in Google and the ability to drive substantial traffic. This necessitated creating highly optimized pages with a high value proposition for both search engines and users. Advanced programmatic SEO strategies were crucial for rapid indexing and high visibility. Integrating AI for content processing and generating automated YouTube videos for each college added to the complexity. Despite these challenges, VOCSO created a fast, high-traffic platform that effectively meets user needs.

Project summary

Organic clicks25.3Kin the first three months after launch, Search Console
Search impressions4.85Mover the same three months
Leads500+within one month of launch
Average search position16.8across the whole indexed estate
Colleges listed12,000+kept current through Strapi
Page templates50+driving the programmatic pages
IndustryEducational portal
Technology stackCSS3HTML5JavaScriptResponsiveBootstrapPythonNode.jsSeleniumOpenAIAWS S3PostmanAWSStrapiGoogle MapsNext.jsEleven LabsYouTube API
Scope highlightsHeadless CMS DevelopmentFrontend DevelopmentAPI DevelopmentUI/UX DesignAWS S3 IntegrationGoogle Maps IntegrationOTP Based AuthenticationProgrammatic SEOPerformance OptimizationData Scraping & OptimizingOpen AI IntegrationYoutube API IntegrationAutomationEleven Labs Voiceover

01The challenge

What stood in the way

College discovery in India is fragmented: the data sits in prospectuses, PDFs and dozens of unrelated sites, and it changes every admission cycle. Colleges18 set out to hold more than 12,000 institutions in one place and keep them current — which meant the site had to be cheap to update, fast enough to rank, and able to grow to tens of thousands of pages without a rebuild.

The client required a robust platform capable of handling comprehensive data for over 12,000 colleges, ensuring efficient data management and real-time updates. 

They needed a solution that could achieve faster indexing on Google and drive significant organic traffic. This included creating highly optimized pages with strong value propositions for search engines and users. Additionally, the client wanted to integrate AI for enhanced content processing and automate the generation and publication of YouTube videos for each college. 

The goal was to develop a high-traffic, responsive platform that provided valuable and accurate information to users while meeting stringent SEO and performance requirements.

Colleges18 Strapi NextJS Application Development

02The work

What we shipped

Colleges18 Strapi NextJS Application Development
Colleges18 Strapi NextJS Application Development
Colleges18 Strapi NextJS Application Development

03The build

Key features

Colleges18.com features dynamic search and filtering, school comparison tools, comprehensive listings, user reviews and ratings, a wishlist feature, and secure mobile OTP verification for registration. Built with Node.js and Strapi Headless CMS, the backend supports efficient content management and real-time updates. The platform also integrates AWS S3, data scraping and processing, OpenAI for content generation, Google Maps, and a Kanban-style lead management system. With Next.js for server-side rendering (SSR), the platform ensures fast performance and optimized SEO. High performance API development enables seamless data handling and interactions. Programmatic SEO strategies drive significant organic traffic and high visibility. Automated YouTube video generation enhances multimedia content and user engagement.
Enables users to quickly find colleges based on specific criteria like location, type, and curriculum.
Allows parents and students to compare colleges on various parameters, aiding in informed decision-making.
Offers detailed listings of various types of colleges all easily managed and updated.
Facilitates a platform for users to leave reviews and ratings, providing valuable feedback and insights to others.
Incorporates a Kanban-style module for efficiently managing and tracking admission leads and inquiries.
Utilizes Strapi for flexible, efficient content management, allowing for easy updates and management of website content.
Integrates with AWS S3 for robust and scalable cloud storage solutions, enhancing data management and security.
Utilizes advanced data scraping techniques to gather and process relevant school information from various sources, ensuring the platform with comprehensive and accurate college data. This feature also aids in automating the content update process, enhancing the overall efficiency and reliability of the portal.
Incorporates OpenAI's advanced AI technology for content generation and optimization, ensuring high-quality, relevant, and engaging content for users, while also streamlining the content optimization process.
Provides users with an interactive map to locate colleges easily, enhancing the search experience.
Allows users to save and manage a list of preferred colleges, personalizing their search experience.
Ensures secure user registration and authentication through mobile OTP verification, adding an extra layer of security.
Implements SSR with NextJS to enhance the website's SEO, ensuring better visibility and search rankings.
Employs advanced SEO strategies tailored to dynamically optimize web content and dynamic NextJS routing for search engines.
Develops bespoke APIs for seamless integration and interaction between different software components and external services.
Focuses on optimizing the website’s loading speed and performance, ensuring a smooth user experience.
Creation of college videos with ai and auto publishing on YouTube with auto created thumbnail and seo details.
Generation of impactful script using AI and generation of voiceover to be embedded in the video.

04The stack

Tech and integrations

We came up with the solid tech stacks and third party integrations that were apt for the project needs. We selected these based on various key factors such as reliability, scalability, and ease of use. Our choice of tech stack and integrations played a vital role in the success of the website. The following is the list of tech stack and integrations that we used:

Colleges18 Strapi NextJS Application Development

Tech stack used for Colleges18 Strapi NextJS Application Development

CSS3

HTML5

JavaScript

Responsive

Bootstrap

Python

Node.js

Selenium

OpenAI

AWS S3

Postman

AWS

Strapi

Google Maps

Next.js

Eleven Labs

YouTube API

CSS3

HTML5

JavaScript

Responsive

Bootstrap

Python

Node.js

Selenium

OpenAI

AWS S3

Postman

AWS

Strapi

Google Maps

Next.js

Eleven Labs

YouTube API

CSS3

HTML5

JavaScript

Responsive

Bootstrap

Python

Node.js

Selenium

OpenAI

AWS S3

Postman

AWS

Strapi

Google Maps

Next.js

Eleven Labs

YouTube API

CSS3

HTML5

JavaScript

Responsive

Bootstrap

Python

Node.js

Selenium

OpenAI

AWS S3

Postman

AWS

Strapi

Google Maps

Next.js

Eleven Labs

YouTube API

06Questions

Questions about this project

01Why Strapi rather than WordPress for a site this size?

The content model here is structured data — institutions, courses, fees, locations — not pages of prose. Strapi exposes that over an API that Next.js can render and revalidate per route, so 12,000 listings stay fast and editable without a theme layer in the way.

02How does a site with 12,000 listings get indexed?

Server-side rendering with Next.js, a content model that generates a real page per college rather than a filtered view, and sitemaps produced from the same data. Indexing speed was one of the client’s stated requirements.

03How is the data kept current across admission cycles?

Editors work in Strapi and the affected routes revalidate on publish, so an update reaches the live site without a deploy.

More work

All work

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