How an Immigration Consulting Business Doubled Its Traffic in 6 Months

by deepak-chauhan | Category Marketing,SEO | Publish Date
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    Immigration Consulting Businesses in India are not all seen in good light because of many fake immigration businesses. Because of various bad experience, it becomes easy for people to distrust an immigration agency, even if they are providing legitimate services. Here we have a case study of one of our clients.Radvision World Consultancy is a certified Immigration consulting agency based in New Delhi, India. The agency has been offering the overseas visa and immigration services for over seven years now.

    To continue helping people to achieve their dreams of hassle-free immigration to their dream countries, the company wanted to find a sustainable way to generate more recurring traffic and leads and fight the fake negative reviews submitted by their competitors. They thought of hiring experienced SEO and Google-certified experts but the seemingly hefty money and time needed to achieve a successful search engine optimization campaign kept them back. They had also been overwhelmingly disappointed by several SEO agencies in the past.

    After consulting with us, the company realized that a long-term exposure and traffic could be achieved without too much resource these days. They choose to work with us because we are reliable and experienced. We also promised to achieve doubled traffic to their website using right SEO strategies.

    We started on this project with Radvision World Consultancy in November of 2017.

    See our proven digital marketing strategies that we used to successfully promote immigration services firms like Radvision World Consultancy


    analytics performance report

    We Conducted A Thorough Website Audit

    We don’t simply commence on search engine optimization work without knowing where your website stands when it comes to measurability, usability, findability, and security. We, therefore, conducted an extensive website SEO auditing to see where Radvision World stood and what was lacking.

    radvision world seo audit

    We were able to identify several missed SEO opportunities and poorly executed search engine optimization pitfalls which included exact match anchor text links and keyword stuffing. We were also able to inspect the robustness of the website’s infrastructure and technical framework. These findings allowed our SEO experts to focus on usability first and findability second.

    We Did Gap Analysis And Set Up The Goals

    After auditing the website, we also did a gap analysis to ascertain what the previous SEO experts did and the results of their efforts. We were able to identify the gaps from the previous SEO efforts. After that, went ahead to establish a 6-month execution plan to close those SEO gaps.

    fix seo errors

    We approached our project through education. We explained to the company what we need to achieve after the 6-month period. The company was able to see the strategy we wanted to adopt and why it was the best road to improving keyword rankings.

    We Advised The Company On The Right Marketing Channels

    The digital marketing world can be challenging because different marketing channels fit different brands and audience. Despite the challenging nature of digital marketing, the previous SEO agencies failed to advise Radvision World Consultancy on which best marketing channels could work.

    online marketing channels

    We advised the company to concentrate on Search engine optimization because it is one of the best sources of organic traffic that every business needs. Content had to be the key focus of all the marketing efforts we were going to put in. We also urged them to post blog posts regularly to engage deeper with the target audience and prospects. We know from our experience blogs can drive targeted traffic to their website and new subscribers to their email lists.

    Besides search engines optimization and blogging, we also advised the company to consider social media marketing. We told them to continue to update their posts on various social platforms to stay connected with their targeted audiences. We identified and recommended we work on Facebook as our findings suggested this platform to be the most important for the target audience.

    Immigration consulting is a market that heavily relies on trust. There are plethora of immigration agents offering the service, which makes this niche a very less trusted segment. It was thus important to show Radvision World Consultancy brand in the positive light. We adapted youtube to create and publish videos to educate audience about various important aspects of visa and immigration process. This was essential to establish the brand as a trusted resource.

    Last but not least, we also recommended they use paid advertising and email marketing to bridge the gap and give us the quick boost it needed.

    We Optimized The Landing Pages

    Landing page optimization is one of the biggest challenges many marketers face. This is what we have noticed over our more than a decade of experience in the search engine optimization industry. In fact, a typical landing page of any website converts anywhere between 1 % and 3 % on average.

    optimize landing pages

    A lot of companies that we have worked with have optimized landing pages that convert more than 3 percent. We also promised Radvision World Consultancy that we would achieve double results. To overcome this result, we utilized various strategies which helped to optimize our client’s landing pages and improved conversions.

    Using Google Search Console To Grow Search Traffic

    Our initial audit showed us that the website did not make use of Google Search Console at all. This was challenging as it would have given some valuable inputs in shaping up our strategy for the next 6 months. We setup the Google Search Console for the website so it could give us actionable insights over the next few weeks.

    Search Console Performance

    The first important insight was shocking. The website had many errors such as page not found, broken links, crawl issues and wrong robots configuration. The website even had issues with the issues with its structure and links acquired from poor quality website. Our team addressed all these blunders and validated the progress via the console in the first 2 months.

    search console keywords

    We used Google Search Console to find specific terms that people search whenever they want to find an immigration consultant agency in New Delhi. We used these keywords and phrase to create new content that people are interested in. We also used the tool to mine other essential data that we used to improve our client’s site.

    External Link Building

    If you want your website to rank high in search engines, the first thing you need is external links pointing to your website. Your link profile must come from high authoritative sites.

    external links

    So after analyzing our client’s website, we found out that no link equity was being passed from external pages. This caused problems for Radvision World Consultancy because the site didn’t leverage content that attracted links naturally.

    To fix this, our on page SEO team adopted the best approach to earning links through customized content marketing. These links increased both domain authority and page authority of our client’s entire site. We also took time to eliminate negatively impacting links.

    Improving Customer Experience

    Radvision World Consultancy was often taken off-guard by several negative reviews posted by competitors on various online platforms. These negative reviews were found by potential prospects that searched for the company’s name. These negative reviews which were as a result of bad customer experience ended up affecting the company’s online reputation.

    radvision world reviews

    To fix this issue, we embarked on improving customer experience to maintain overall positive reviews online. We utilized several ways that helped that our client reduce churn, improve customer satisfaction and increase revenues. For instance, we created several testimonial videos for those who want to find out what clients are saying about Radvision World immigration services.

    We reached out to their existing and old customers to record their testimonial about their experience with the services Radvision World had provided. We believe real authentic testimonials go a long way in winning future clients.

    Quote by the founder/CEO


    Before VOCSO, we had been overwhelmingly disappointed by several SEO agencies in the past. We were desperate and wanted to generate more traffic to our site and leads. Little did we know that this was not possible without fixing many errors in our website. Our website was not ready at all to use or even attract the traffic. The team worked to deliver good results within six months. Their ongoing SEO work has helped to maintain our important keywords on the first page of Google. This translated to more traffic and more leads. The team did a fantastic job – Rohini Upadhyay



    Conclusion

    As a reputed SEO agency, we were able to double Radvision World Consultancy traffic in 6 months. Now Radvision World Consultancy is seen as a trusted Immigration Consultants in New Delhi India.

    Our SEO team strives to achieve the same results with every client we work with. Nothing makes us happier than seeing our efforts impacting our client’s business positively.

    Deepak Chauhan About Deepak Chauhan Hi, I am Deepak Chauhan, a Digital Marketing Strategist. I'm the CEO & Co-Founder of VOCSO Technologies, a creative web design, development, marketing agency based out of India & USA. I love to blog about my experiences and strategies to help new startups. When I'm not working, I'm either traveling, playing foosball, cricket or learning photography.


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