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SEO Tools: Free or Paid Tools for Advanced SEO Optimization

by : rajkishore Category : Marketing,SEO Date :
seo tools for advanced seo

Do you know what the best SEO tools are in 2023? SEO is a crucial component of your marketing strategy, and it’s only becoming more important. With all that is changing with Google’s algorithm and updates, it can be difficult to stay on top of everything.

In the digital age, it’s important to stay ahead of the curve. With so many new digital marketing tools and trends coming out every day, how can a small business or startup, and marketing professionals know what they should be investing in?

If you want to be competitive in your industry and stay ahead of the curve then investing in SEO tools is one way to do so. But which ones should you invest in? There are so many options out there it can be hard to pick the right service for your needs.

Luckily for you, we have compiled a list of the most promising SEO tools that will help your small business or startup grow in 2023 and beyond.

SEO is a living and ever-changing field that requires us to stay on top of new trends in order to be successful. Check below the most advanced free and paid SEO tools for 2023 that are all designed with your success in mind!

1. Google Keyword Tool

Adwords Keywords Tool

Number 1 on our rundown is the ever-display Google AdWords Keyword Tool. It is an instrument that has been around for quite a while and has been utilized by pretty much every web advertiser out there eventually in their endeavour to get the best catchphrases and rank higher on Google.

The Google AdWords Keyword Tool is a viable catchphrase explore the device and isn’t held for AdWords watchwords inquire about yet in addition for SEO watchwords look into also.

The instrument creates a watchwords report which demonstrates the opposition cost per click (CPC) worldwide month to month inquiries, and nearby month to month looks for each catchphrase you attempt.

Indeed, even the most progressive SEO experts infrequently swing to this instrument for their exploration. You can also read about negative keywords in Google Adwords to run a successful Adwords campaign.

2. Google Analytics

Google Analytic

With regards to observing activity to your site and what catchphrases are sending the movement your way, Google Analytics is the main free SEO instrument of decision for some, individuals, even some expert web index advertisers.

As an amateur, you may discover the instrument confounding at first however over the long haul, you’ll start to get a hang of it. Once OK with the apparatus, it will enable any apprentice to get a feeling of their site activity, transformations, gathering of people, their best watchwords, and parcels more.

3. Google Webmaster or Search Console Tools

Another great free SEO apparatus by Google is the Google Webmaster Tools. The device enables advertisers to screen how many snaps their picked catchphrases are clicked, what a number of pages of their sites are listed, what a number of backlinks are dynamic/indicating or far from your site, and substantially more.

4. Open Site Explorer

Open Site Explorer

To rank high on Google’s query item, or that of some other look supplier besides, you require backlinks. One free SEO device that makes that conceivable is Open Site Explorer. It will enable you to discover sites from which you can get backlinks to your site through rival backlink inquire. The instrument was made by SEOmoz and encourages you to decide your odds of getting the same backlinks that your rivals have indicating your site.

5. Search engine optimization by Yoast – WordPress

Yoast SEO

Yoast SEO is the best WordPress plugin to help you optimize your site for search engines. It provides a suite of tools that will save you time and make it easier than ever before to create content optimized just how Google wants them!

Yoast’s number one goal has always been, since its original release in 2008, to help people succeed online with great articles written by humans who are passionate about their work. Yoast SEO is an essential tool for WordPress. It makes it easy to optimize your content, pages, and images on a variety of criteria like Title Tags, Image Alt Texts, or Site Speed in order to make sure that you are being ranked higher by Google.

6. PageRank Status

Page Rank Status

One of the numerous things you should check frequently as an advertiser is the page rank of your site and that of your opposition.

As web crawlers, for example, Google ranks sites in light of how high their page rank is (somewhere in the range of 0 and 10), it pays to have an apparatus that would make it simple to screen PageRanks.

In comes PageRank Status, a free SEO apparatus that comes as a program expansion, which means you introduce it on your internet browser (Chrome or Firefox) and each time you visit a site you’ll see the PageRank shown on the toolbar.

7. Bing Webmaster Tools

Bing Webmaster Tools

Google Webmaster Tools (GWT) is for any advertiser hoping to screen and rank their site high on Google while Bing Webmaster Tools(BWT) can enable you to screen and rank your site high on Bing. While the above proclamation may be absolutely valid, and BWT may have certain highlights marginally not quite the same as GWT, it is possible that one or both might be utilized to build the rankings of a site on both Bing and Google; and even Yahoo.

The greater part of the above free SEO apparatuses is compelling in their own rights however dealing with every one of them can frequently turn into a bad dream. That is the reason premium, paid apparatuses are made. Free apparatuses center around a solitary assignment they were made for while most paid SEO instruments join the majority of the highlights above into one device/UI.

Henceforth, in the event that you ask us, we’ll let you know, definitely, attempt the free site improvement apparatuses to get acquainted with what you ought to search the extent that SEO promoting is concerned at that point go on and information exchange for premium devices that will make your life significantly simpler.

8. Google PageSpeed Insights

Google PageSpeed Insights

In a world where more people than ever are using the Internet, and consumers put an increasing amount of weight on how websites perform in terms of load time as well as functionality, it’s important to have your website optimized for performance. Google PageSpeed Insights free tool to help website owners better understand how they’re doing when it comes to loading speed through analyzing both desktop and mobile user experience metrics across billions of page loads from all over the globe – so now there really isn’t any excuse not knowing what needs improvement!

Google PageSpeed Insights is the best place to see how your website appears in search results. This tool will show you on a page-by-page level, what Googlebot interprets when it crawls and indexes your site including user-declared canonical URLs, date last crawled, and much more. It’s perfect for diagnosing any issues regarding the way that Google sees your web pages while searching online!

9. SEMrush


SEMrush is a powerful and easy-to-use SEO tool. It gives you all the information that you will need to rank higher in Google search results, including details about your high ranking competitors such as backlinks, social media followers, etc.

SEMrush has many features for digital marketers or bloggers which includes detailed research reports on organic traffic sources by region & country; insight into keywords being researched globally across different industries; keyword difficulty rating system (KD); access to competitor’s domain metrics like links structure of site/domain’s link profile down to individual page level analysis with full list of external linking domains pointing at their website – SEMrush SEO tools are very useful not only for beginners who want an overview but also the advanced user.

SEMrush is a great tool for any online marketer. It has many features, such as keyword research and technical SEO auditing that will make your life much easier! For example, it can even give you insight into how to compete with the big players in your industry by giving you access to tools like Growth Quadrant which provides competitive landscape analysis so that no stone goes unturned when planning an advertising campaign or launching new content on social media platforms.

The SEMrush free subscription offers numerous benefits from initial keyword research through reporting and competitor insights – everything needed at one’s fingertips without having to go around back alleys looking for what they need next just because their current task wasn’t completed successfully due to something out of their control.

10. Screaming Frog SEO Spider

Screaming Frog SEO Spider

Screaming Frog is a popular tool for analyzing the performance of websites. It crawls your website and generates comprehensive reports about its content, metadata, design elements like layout or images; link popularity such as how many links come from high-quality sources; crawlability to measure factors that affect page load time by identifying 404 errors or missing external resources which can be optimized in SEO campaigns.

Screaming Frog SEO Spider is a program that crawls your website and points out any errors or code optimization opportunities. The free version allows you to crawl up to 500 URLs, which can help when trying to identify technical issues on the site as well as potential optimizations.

Screaming Frog is an online tool that makes exporting data to a spreadsheet easy. You can use this information for analyzing and responding to SEO recommendations, which means you have the chance of coming up with some helpful business strategy insights in the long term.

11. Sloth


Sloth helps you use Cloudflare Workers, along with their extensive network of global data centres, to set 301 and 302 redirects for when your site is down. You can also implement hreflang on a per-language basis that will help people find the content they are looking for no matter what language it’s in! Sloth even lets you test out different features using A/B testing so visitors never see anything but the best version possible for them. And if there’s something not working right or causing errors somewhere else on your website? No problem—Sloth has been known to track log files as well!

Sloth is a free tool that puts you back in control of many essential SEO tasks, so you don’t need to rely on developers or find workarounds to restrictions imposed by a CMS. Sloth saves time and effort because it’s easy for anyone with basic knowledge of the Internet browser interface (e.g., Mozilla Firefox) to use!

12. Hreflang Tags Testing Tool

Hreflang Tags Testing Tool

The Hreflang Tags Testing Tool is a great tool to have in your back pocket. It will tell you if there are any errors or conflicts when it comes to international SEO and give recommendations for how they can be corrected.

In the past, Google’s John Mueller has said that hreflang implementation is one of the most complex parts of SEO. There are many nuances to it and using Merkle’s hreflang Tags Testing Tool can make life just a little bit easier by helping you check for any potential errors in your code before publishing.

You’re not a perfect coder, and you don’t have to be. For those times when mistakes are made in the implementation of hreflang tags – whether it’s HTML or HTTP headers – Merkle has created an online testing tool that helps find errors as soon as possible so they can get fixed before real users see them on their site.

With Hreflang Diagnostic Tool, you can spot problems with hreflang implementation within minutes and understand the alternate URLs and targeted region. This is a time-consuming task that requires patience on both your part as well as those who are trying to help you out by providing feedback, but using this tool makes it much easier for everyone involved in order to identify these issues quickly.

13. Rank Math

Rank Math

Rank Math is a WordPress plugin with more than 300,000 installs to date. This astonishing number has made Rank Math the go-to SEO optimization tool for most marketers and entrepreneurs on WordPress because of its versatility in increasing your website’s search engine visibility across Google, Bing & Yahoo!

RankMath can be used by beginners as well as advanced users alike due to it including features such as keyword monitoring which will notify you when your site isn’t ranking high enough or not at all within specific keywords that are relevant and popular for whatever industry they happen to belong to. It also includes a feature called rank checker that makes sure nothing fishy is happening under the surface so everything runs smoothly without any conflicts between plugins interfering with each other.

Rank Math SEO Tool is the one-stop solution for any website owner looking to rank higher on Google and other search engines. This all in one package covers everything from optimizing page titles, meta descriptions, and 404 error monitoring as well as creating XML sitemaps or identifying fresh content opportunities with an easy WordPress plug-in installation process.

14. Hunter


Hunter makes it easy for you to find email addresses and connect with the people that matter in business. Send your marketing emails out to the people you want, quickly and effortlessly. The Hunter email finder will find their email address with just a few clicks of your mouse!

One problem in any marketing endeavour is finding contact information that will get through to prospects – but helps streamline this process with a simple tool designed specifically so as to spend less time searching manually through pages of data online. Best yet? It’s free for up to 50 emails per month from all over the internet (you don’t need an account!) saves you time and energy–it takes only seconds to find email addresses, saving hours of manual work searching on Google or social media platforms like LinkedIn for the right contacts who can be reached by your outreach campaign!

15. All-in-One SEO plugin

All-in-One SEO plugin

Many people think that SEO is a complicated process, but it’s really not. All you need to do is install the one and only plugin: all-is-one! Once this All-in-One SEO plugin has been installed on any website, users will see an immediate increase in rankings for their sites which leads them to better visibility online. If you’re new then you can read our article on how to configure all in one SEO plugin for your WordPress website.

All in One SEO offers a simple way to improve website search rankings. Join over 2,000,000 professionals who use this WordPress plugin and toolkit to optimize their site’s ranking on Google or any other major web-based engine such as Yahoo!

All In One SEO is an all-inclusive platform which lowers the barriers between beginners who are just getting started on their website journey and experts looking at different ways they can optimize their websites.”

16. Bing Webmaster Tools Keyword Research

Keyword Research - Bing Webmaster Tools

Keyword research is a necessary first step for content creators when deciding what type of information to create. Performing keyword searches allows you to check the phrases and keywords that searchers are queries about, as well their corresponding search volumes – which will give an idea of how many people might be looking up this particular topic online at any given time. The higher these numbers are relative to our target audience’s interest level in regards to thematically similar subjects the creating materials related should result in increased traffic from potential customers who want more details! 

The Bing Webmaster Tool’s keyword research is a great way to find keywords that are closely related. You can narrow your results by adding specific filters like language or country if needed!  

Bing Webmaster Keyword Research Tools

When you need to research your own site or blog keywords, use Bing Webmaster Tools Keyword Research. The keyword tool will show relevant matches for any root words that are entered into their search box on top of offering a list of popular terms driving significant traffic and corresponding volumes trends too!

17. Google’s Mobile-Friendly Test

Google’s Mobile-Friendly Test Tool is a free tool that can be used by anyone to see whether or not their site converts effectively on mobile devices. It has been reported in recent years as being one of the most popular tools among marketers because it provides instant feedback with regard t whether your website is not performing well on mobile devices. 

The only way to be sure if your site is mobile-friendly, you should use this Mobile-Friendly Test Tool. The tool is designed to make it easy for anyone, even those without technical expertise. Simply type in the full URL of any web page you want to be tested and wait less than a minute before getting mobile-friendly results with crucial insights into what Google sees when someone visits your site on an iOS or Android device!

18. Schema Markup Validator

Schema Markup validator

Using structured data, or Schema markup as it’s also known is the key to making your content more accessible for search engines. It allows you to provide information about what kind of things are found on a page which can help them better understand how they should rank pages within their results. The Schema Markup validator is a tool that you can use to make sure your website’s markup meets the rules and standards set by Google. It’ll help ensure accuracy, as well it should because if we didn’t have this thing around then it can negatively affect your website page ranking where you implemented the schema markup.

19.  Rich Results Test

When we talk about rich results, you know what they are. They’re experiences on Google surfaces that go beyond the standard blue link, title, and description. A carousel is a rotator of images, while images and other non-textual elements are also considered rich results. Now it’s time to figure out how to get your website recognized as rich results. With rich snippets, you can show much useful information with your website pages in Google search results. See how one of our website pages fetches additional pieces of information when we search by using keyword web maintenance packages. This is because of rich snippets.

Google Rich Results Test tool helps you to test your publicly accessible page to know which rich results are generated by the structured data it contains.

20. Measure from

Measure page quality

The Google page quality measure tool is a great way to see how your website performs for SEO and accessibility that defines page quality. You can use this tool to enhance user experience or page quality with helpful insights. Start to measure your website quality now with the Google page quality measure tool with these 3 easy steps:

  • Run tests on your site
  • Look at what matters
  • Get tips for improving.

21. Mobile-Friendly Test Tool

For many, smartphones are the primary way of staying connected. If you’re not making your website mobile-friendly, you run the risk of losing potential customers and sales opportunities by having a site that’s not accessible on mobile devices. Search Console’s Mobile-Friendly Test Tool is an easy way to test whether a page is mobile-friendly. If you’re not sure whether the content on your site is mobile-friendly, try the Google Mobile-Friendly Test Tool. It takes less than a minute and will tell you whether your page is accessible to search engine crawlers.

When it comes to mobile-friendly testing, the Mobile-Friendly Test Tool is one of the most efficient and accurate ways to do so. It uses a URL that you provide full access to, with all redirects followed by the test. After a few seconds, you’ll have an overview of your site’s mobile usability, including the kinds of usability issues that might be present. This shows website owners how to fix these problems before traffic from mobile users drops drastically.

22. Slickplan Sitemap Template

Site architecture is one of the most critical elements of a website’s SEO. The Slickplan sitemap template is a free resource that lets website owners pick a sitemap structure that is best aligned with their industry and niche. 

Users can pick from one of the dozens of free sitemap templates to visualize their website’s site architecture, and collaborate with their team to customize and edit the sitemap to their specific needs. These sitemaps may also further be exported in XML format for the search console.

Slickplan also offers a bunch of other features like a Diagram maker to design user flows, a content planner to centralize content production, and design mockup tools. 

The basic free version of Slickplan lets you create one sitemap and offers basic functionality while paid plans offer advanced features and storage.

23. hreflang Tags Testing Tool by Technical SEO

If you’re running a website that’s available in multiple languages, it’s important to properly implement hreflang tags to ensure that your visitors are directed to the correct version of the site. The hreflang Tags Testing tool allows you to quickly check if hreflang tags for a page or in XML Sitemaps, are correct.

The new feature of the Hreflang testing tool allows users to input a list of URLs and test them all at once. This is a major time-saver for SEOs who work on large websites with thousands of URLs.

The tool will check the URLs for various Hreflang tags and return any errors that it finds. This will help website owners to ensure that their Hreflang tags are all correct and that their website is being properly indexed by search engines.

24. Locale-Adaptive Pages Testing Tool by Technical SEO

Have you ever wanted to check if your page is locale-adaptive? With the Locale-Adaptive Pages Testing tool, you can do just that! This powerful tool allows you to quickly see how your page reacts to different location settings. It works by taking the Accept-Language HTTP request header or the perceived location of the user into account. This means that you can see how your page adjusts its content when someone from a different country visits it.

This is incredibly important for businesses that want to make sure their customers have the best experience possible, no matter where they’re located. Furthermore, the tool allows you to quickly and easily identify any potential issues with your page’s locale adaptation. 

Whether you’re a web developer or a business owner, the Locale-Adaptive Pages Testing tool is a great way to ensure that your page is optimized for a global audience.

25. Fetch & Render by Technical SEO

The Fetch & Render Tool is a powerful way to simulate the Googlebot fetch & render process. It’s designed to help you understand how Googlebot sees your page, and what it returns to the users. The Tool will return the initial source code, as well as a rendered version of the page based on the user agent you specify. 

You can then compare the two versions to ensure that your page is optimized for Googlebot. The Tool also provides a handy screenshot of the rendered page, so you can see exactly what your visitors will see when they arrive at your site. Whether you’re a web developer, SEO specialist, or just looking to optimize your page, this Tool is a must-have. So get fetching and rendering, and start optimizing your page for Googlebot!

26. Web Developer Extension

Web Developer is an amazing extension for Mozilla-based web browsers that adds editing and debugging tools for web developers. The extension was developed by Chris Pederick and has been a huge hit with web developers since its launch in 2005. With Web Developer, users can quickly inspect websites, debug and tweak code, optimize the performance of web pages, and create and modify HTML, CSS, and JavaScript files. It’s an incredibly powerful tool that can dramatically improve a web developer’s workflow. 

The extension even includes a window resizer to help developers test how their websites look on different screen sizes. It’s a great way to ensure that your site looks and works great on any device. Web Developer is an indispensable tool for any web developer, and it’s free to download and use. If you’re a developer and want to get the most out of your work, look no further than Web Developer.

27. View Rendered Source Extension

The View Rendered Source Extension is a Chrome Extension that reveals the browser’s construction process, displaying the page’s original HTML, DOM, and JavaScript modifiers. It’s an essential tool for web developers who use JavaScript frameworks such as Angular, ReactJS, and Vue.js and for SEOs to understand how search engines view a page, particularly with Google’s dynamic serving workaround.

 The extension highlights any differences between the raw and rendered versions line-by-line, so you can see how JavaScript has altered a page when it’s been rendered.

28. All-in-One SEO

If you’re running a WordPress site, then you’ll want to make sure you’re using the best possible SEO plugin to help you rank in the search engines. All-in-One SEO for WordPress is the original WordPress SEO plugin, started back in 2007. Over 3 million smart website owners use AIOSEO to properly set up their WordPress sites for optimal search engine ranking. 

With AIOSEO, you can control everything from your title and meta tags to your XML sitemap and robots.txt file, all from one easy-to-use interface. Plus, AIOSEO integrates with popular plugins like Yoast SEO and W3 Total Cache to make sure your website is running at its best.

29. The SEO Framework

The SEO Framework (TSF) is a powerful and fully automated SEO plugin for your WordPress website. It is designed to help you optimize your website for search engines and improve your overall search engine ranking. The plugin is easy to use and comes with a variety of features that will help you get the most out of your website.

The SEO Framework is the only WordPress plugin that can intelligently generate critical SEO meta tags by reading your WordPress environment. This means that it can automatically generate tags for your posts and pages based on your site’s content, structure, and settings.

 This makes it an essential tool for any WordPress site that wants to rank high in search engines.

30. Site Kit by Google

If you’re looking for insights into how people find and use your WordPress site, Site Kit is the official plugin from Google. It provides detailed information about your site’s traffic, including pageviews, unique visitors, and top keywords.

It also offers insights into your site’s search engine ranking and social media reach. Site Kit is free to use, and it integrates with other Google products like Analytics and Search Console. The Google Site Kit WordPress plugin is a helpful tool for connecting to and managing data from six different Google services. These services include Search Console, Analytics, AdSense, PageSpeed Insights, Optimize, and Tag Manager. The plugin makes it easy to view data from all of these services in one place, so you can see how your website is performing and make changes accordingly.


Tomba Email Finder

As an SEO professional, can be a valuable tool for outreach and backlink building. Outreach is an essential part of SEO and involves reaching out to external publishers in order to build valuable backlinks that point to a client’s website. Backlinks are an important ranking factor in search engines, and having a strong backlink profile is crucial for a website’s search engine optimization.

With, SEO professionals can easily find the email addresses of the people they want to reach, making it easier to build relationships and make connections with potential publishers. Additionally, Tomba’s Email Verifier ensures that you have accurate contact information, so you can be confident that your outreach emails will be delivered to the right person.

Tomba’s Domain Search feature also provides valuable information about the people working in a company, making it easier to identify the right contacts for your outreach efforts. And with the ability to handle bulk tasks and integration options such as a Chrome extension and Google Sheets add-on, Tomba can save you time and streamline your outreach process.

Overall, can be a valuable tool for SEO professionals looking to build backlinks and improve their clients’ search engine optimization. With its comprehensive features and ease of use, Tomba makes it easier than ever to reach out to potential publishers and build valuable backlinks.

32. Majestic


Majestic is a leading SEO backlink checker & link building toolset offering all required features that SEO professionals use. If you want to see who links to your website Majestic can be the key choice for you. The set of tools makes the Majestic a more powerful tool. See the top tools offered by Majestic:

  • Site Explorer
  • Compare
  • Bulk Backlinks
  • Keywords
  • Neighbourhood Checker
  • Experimental
  • Submit URLs
  • Custom Reports
  • Majestic Million
  • Majestic Plugins

It’s a premium SEO tool offering 3 types of plans that you can choose according to your need and budget. You can try the Majestic basic plan which is available at £39.99 monthly for 1 user.

By using this software you can get the following helpful reports for your website:

  • Fresh Index
  • Site Explorer
  • Keyword Generator
  • Link Graph
  • Link Context
  • Related Sites
  • Trust Flow
  • Topical Trust Flow
  • Referring Domains
  • Referring IPs
  • Referring Subnets
  • Backlink Campaigns
  • Bulk Backlink Checker
  • Keyword Checker
  • Use OpenApps
  • Verified Domains
  • Historic Index
  • Index Merger NEW!
  • Raw Data Exports
  • Custom Reports
  • Compare Sites
  • Flow Metric History
  • Clique Hunter
  • Backlink History
  • Search Explorer
  • Share Campaigns
  • Email Alerts
  • Network Neighbourhood
  • Full Business Profile
  • Experimental
  • Rank Tracker (via Google Search Console)
  • Custom Monthly Data
  • Create OpenApps

FAQ – Top SEO Tools


2023 SEO predictions are out, it’s important for companies to be aware of what changes are going on. These SEO tools can help you prepare for these new predictions and trends. By implementing these tools in your search engine optimization activities you can see huge positive impacts on your website rankings. If you need professional SEO services or any other digital marketing strategy consultation, we’re here to support you all the way! Contact us today so our team can work with you to ensure a successful online experience this year and beyond.

Raj Kishore About Raj Kishore A digital marketing consultant at VOCSO. I've been working in digital marketing since 2010 and I am an expert at generating leads online via SEO, Paid Marketing, Social Media Marketing, Email Marketing, Site/Landing Page Testing and Optimization, and Display and Remarketing.

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