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What Is Link Building & Why Is It Important?

by : rajkishore Category : SEO Date :
Link Building

Link building is one of the most talked about topics in digital marketing. Some people believe that it works very well and helps in organic rankings, while others believe that link-building is dead in today’s time. In this post, we’ll explain what link building is and why it is important and provide some tips on how to do it effectively.

What Is Link Building?

Link building is a technique websites use to increase their ranking in search engine results pages (SERPs). It’s a way of getting web traffic from high-quality websites that are associated with your own website in some way.

There are two main ways link-building can be done: organic link-building and paid link-building. 

Organic link building is acquiring links from high-quality websites without paying for them. This is usually done by submitting your website to popular content-sharing sites, article directories, and other similar sites. In exchange for including your website on these sites, you will receive backlinks from sites worth promoting. 

Paid link building is the practice of paying someone to add your website to their list of links. This can be done through various methods, such as pay-per-click (PPC) or pay-per-lead (PPL). The advantage of using paid methods over organic ones is that it allows you to target more specific goals, such as increasing traffic or leads to your site.

Importance of Link Building

Link building is one of the most important tactics that you can use to increase your website’s visibility and credibility. It’s a process by which you build links (links from other websites) to your website to improve its ranking on search engines.

The higher your website’s ranking, the more likely people will find it when they’re looking for information on a certain topic. And, since most people research online before making decisions, having a high-ranking website is critical if you want your business to thrive. 

There are many ways to achieve link-building success, but the most effective approach will always be a combination of techniques. You can publish quality content that promotes your website, creates positive relationships with influential bloggers and journalists, and participates in relevant social media campaigns. However, the most important thing is always to be consistent and knowledgeable about link-building to stay ahead of the competition.

The Best Link-building Strategies

Link building is one of the most effective ways to build links and improve your online reputation. It’s a process of acquiring links from high-quality websites to increase your website’s rank in search engine results pages (SERPs).

You can use many strategies to build links, but the most common ones are link-building techniques and link-exchange programs. 

Link-building techniques involve submitting articles, creating videos or blog posts about specific subjects, and submitting them to relevant link directories and search engine optimization (SEO) forums. Link exchange programs allow website owners to establish relationships with other website owners to share links back and forth. 

It’s important to note that link building doesn’t just involve working on your website – it also involves outreach activities that you can do on behalf of other businesses or individuals. This includes contacting people you know who influence the industry you’re interested in, sending out mass email campaigns, and making social media postings about the specific subject you’re targeting. 

Successfully building links will take time and effort, but it’s well worth it if you want to gain a higher ranking in search engine results pages and improve your online reputation. Link-building might become a time taking process, but you have to stay motivated. 

Advantages of Link Building

1. It helps your website become more visible and “search engine friendly”

Link building is one of the most important SEO techniques that you can use on your website. It helps your website become more visible and “search engine friendly”, which could lead to more traffic and higher web traffic rankings.

There are a few different ways in which link building can help your website: 

  • By getting links from high-quality websites

Link building can help you attract links from high-quality websites, which will then increase the visibility of your website in search engines. 

  • By getting links from authoritative sources

Link building can also help you get links from authoritative sources, such as industry magazines or other relevant online sources. This will give your website more credibility and make it easier for people to find it when they’re looking for information about a specific topic. 

  • By earning backlinks through content marketing

You can also earn backlinks by writing quality content relevant to your target audience and promotable through social media and other channels. This will increase the credibility of your website and make it easier for people to link to it. Thus, content marketing is one of the best ways of link-building. 

2. It Increases your site’s credibility and authority

Link building is a process of acquiring links from high-quality websites to improve your website’s authority and credibility.

When someone clicks on a link from your website, their browser will send a request to the destination website. The destination website can then serve up your site’s content as part of its response. This happens automatically every time someone requests information on the web.

The benefits of link building are clear: by increasing the number of links pointing to your website; you can improve its ranking in search engines, which leads to increased traffic and conversion rates. Not only that but linking back to high-quality websites also demonstrates your respect and appreciation for their work – it shows that you value their opinion and expertise.

3. It Creates trust and goodwill with potential customers

Building and maintaining good relationships with your target audience is one of the most important aspects of digital marketing. It not only creates trust and goodwill, but it also helps you to get closer to them so that you can sell them your products and services more effectively.

The best way to do this is through link building. Link building is the process of acquiring links from other websites to improve your website’s visibility and authority. The links you acquire will help your website rank higher on search engines, making it easier for people to find you and learn about what you offer.

Link building doesn’t just benefit your website; it also benefits your business as a whole. Customers who are satisfied with your product or service are more likely to recommend it to their friends and family members. This leads to increased business opportunities down the line and stronger brand loyalty among your target market.

4. It Provides valuable backlinks that can help you rank higher in search engines

Link building is one of the most effective ways to improve your website’s visibility and rank higher in search engines. Through link building, you can create links to valuable pages on your website that will help boost your overall ranking.

Link building is not a difficult task, but it does require some time and effort. You need to take the time to research the best way to build links and then put together a plan that will ensure success.

5. Improved SERPS (search engine result pages) rankings

Link building is a process that allows you to improve your SERPs (search engine result pages) rankings. When people search for information online, their search results are ranked based on the relevance of the pages they show up on. Higher-ranking pages are generally those that have been specifically and heavily linked to by webmasters.

Link building can be accomplished in a number of ways, but the most common way is by creating quality content that is relevant to your target audience and publishing it on high-traffic sites. You can also use link-building techniques like article marketing, guest blogging, and social media outreach. By doing this, you will help raise your website’s visibility and increase the chances of attracting backlinks from high-quality sites.

In short, link building is an essential part of any SEO campaign, as it can help you boost your website’s rankings and improve its visibility within the search engines.

Types of Link Building

There are a few different types of link building that you can use to improve your website’s visibility and search engine ranking.

One of the most common types is link-building through article writing. This involves submitting your website’s content to popular sources like blogs, ezines, and forums and then asking for feedback or votes on those articles. You can also promote your articles by placing them in guest posts on other websites.

Another effective type of link building is link building through social media marketing. This involves posting positive comments or shares on other people’s social media accounts to draw attention to your website or blog. You can also use paid advertising to get people to click on your links.

Link Building through web 2.0 platforms like Google+, LinkedIn, and Facebook is also a very effective way of increasing your website’s visibility. By building relationships with influential people within these platforms, you can gain access to valuable backlinks that will help you rank higher in search engines. 

Keep in mind that all link-building activities require hard work and diligence – if you’re not placing links where they’re most needed, then you’re likely not getting the best return on your investment. So be patient and keep at it – good things will happen eventually!

There are a variety of different types of link building, and it can be hard to know which one is best for your website.

Here are some of the most common types:

1. Quality Links

The best way to get quality links is by providing valuable information that others will want to share. You can do this by writing quality content that is both interesting and useful or by participating in relevant forums and communities and contributing helpful advice.

2. Guest Blogging

By guest blogging, you provide valuable content for other sites to share. This can be a great way to build relationships with influential bloggers and drum up more business for your own site.

3. Social Bookmarking

Social bookmarking allows users to add links to specific articles or pages on the web so that other people can easily find them later on. This is an effective way of boosting traffic to your site and spreading the word about your content (and anything else you post).

4. Outreach Marketing

Outreach marketing involves contacting potential customers or clients who you think may be interested in what you offer. You can do this by emailing subscribers from your list, sending direct mail pieces, or even reaching out to journalists or other influencers who might cover related topics.

The Best Ways to Find High-Quality Links

When you’re seeking high-quality links, it’s important to keep in mind a few things. First and foremost, use credible sources. This means reading the content of an article or website before clicking through to its link. You should also make sure that the site is reputable – look for a good source rating and reviews on Google or other major search engines.

Next, be selective about where you place your links. Don’t simply paste any old URL into your blog post – choose websites that will help improve the visibility of your content (and yours specifically). Not only will this generate excitement among potential readers, but it’ll also boost traffic from those who happen to stumble across your link!

Always use a link checker like Google Webmaster Tools (GWT) or Majestic SEO. These SEO tools can help you identify Broken Links, 404s, and other issues with your linking strategy. 

Next, consider using content marketing strategies that generate organic backlinks from credible sources. This includes writing quality content that features relevant keywords and mentioning reputable websites in your articles/blog posts/social media posts etc.

When sharing such materials online, make sure to include a link back to your own site! Finally, take advantage of link-building opportunities that are available through social networks (Facebook Groups & Pages), LinkedIn groups, Twitter chats, etc. 

Participate actively in these discussions and add valuable resources/insights whenever possible. By doing so, you’ll be helping others discover the value of high-quality links too!

Identifying links worth building is as easy as following these steps:

1. Authority of the Page

When you’re looking for high-quality links, the first thing you need to do is identify the authority of the page. Authority refers to the credibility and reputation of a website or blog, and it’s determined by how much other people trust it. 

There are several ways to measure authority: 

  • Page rank

Page rank is a metric that measures how well a page ranks in search engine results pages (SERPs). The higher the rank, the more authoritative the page is. 

  • Google PageSpeed Insights

Google PageSpeed Insight is a tool that helps you understand how fast your website is loading on Google Chrome. The higher the score, the faster your website will load. 

  • Alexa Rank

Alexa Rank is one of Amazon’s main ranking metrics and it measures how popular a site is among web users in countries around the world. The higher the Alexa Rank, the more popular the site is. 

2. A site’s Authority

When it comes to SEO, one of the most important factors is the authority of the site. This refers to how well-known and respected the site is, and how likely it is that people will trust and refer to it when looking for information.

There are a few things you can do to increase your site’s authority. First, make sure that your website is well-designed and easy to use. You also need to make sure that all of your content is high-quality and relevant. Finally, you need to create strong links back to your site from high-quality websites.

All of these measures will help you boost your ranking in search engines and increase traffic flow. In addition, they’ll also help you build a reputation as a credible source of information. So if you’re looking for ways to improve your SEO ranking or attract more visitors, then start by making sure that your website is authoritative and well-designed.

3. A site that is relevant

If you’re looking to build a successful website, then you need to make sure that the links on your site are high-quality. A site that is relevant and useful to your target audience will generate more links from other websites than a site that is irrelevant or outdated.

There are a few things that you can do to make sure that your links are high-quality:

  • Make sure your website is well-written and easy to read.
  • Make sure your website is organized and easy to navigate.
  • Use clear, concise language when writing your content.
  • Use keywords throughout your website so that search engines can index it more easily.

4. Position of a link on the page

The link’s position on the page is one of the most important factors when it comes to determining how successful your website will be.

Page ranking is a system used by Google to determine the relevance of a website or page in relation to other websites or pages on the internet. It takes into account a variety of factors, including the link’s position on the page, which affects how likely people are to see and click on that link. 

The higher the link’s position, the more likely people are to see it and click on it. This means that you need to make sure that your links are strategically placed so that they gain you as much exposure as possible. Ideally, your links should be placed at the beginning and end of your content, as well as in between paragraphs and in key locations on your page where people would typically look. 

There are also a number of tools available online that can help you optimize your link positioning. Using these tools can help improve your website’s rank and boost traffic levels.

5. Text in link anchors

The anchor text of your links is one of the most important factors when it comes to optimizing your website for search engine ranking.

Link anchor text is the text that appears after a link on a web page. It’s what the search engines use to determine whether or not your link is relevant and helpful for their users.

The best way to find good link anchor text is by using SEO tools like Google Search Console or SEMrush. You can also try using keyword research tools like Google Trends or Keyword Difficulty. These tools will help you figure out which keywords are being searched for more often than usual, and then you can focus your link-building efforts on those keywords. 

Another great way to find good link anchor text is by looking at your competitor’s websites. If you can find any words or phrases that are unique to your industry but also appear on their website, then you may be able to use those as your link anchor texts. This will help you rank higher in search engine results pages (SERPs). There are various backlinks checker tools that can help you find your competitor’s backlinks.


Link Building is one of the best ways to boost your website authority, traffic, and overall presence on the internet. With each passing day, link building is becoming more complex, but we need to work on it. The rewards that link building gives it immeasurable. Always devote some time to link building, no matter how big or small your website is. You can read some motivational quotes from RepublicQuote to stay motivated while working. 

That’s all for today; I hope you like the article. If you have any questions, please comment down below.

Raj Kishore About Raj Kishore A digital marketing consultant at VOCSO. I've been working in digital marketing since 2010 and I am an expert at generating leads online via SEO, Paid Marketing, Social Media Marketing, Email Marketing, Site/Landing Page Testing and Optimization, and Display and Remarketing.

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