How to Hire an SEO Expert/specialist

by deepak-chauhan | Category SEO | Publish Date
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    Are you thinking about hiring an SEO expert? The earlier will be the better for your business website. Hiring an SEO is one of the most important decisions you’ll make about your company. An expert SEO agency or individual can help improve a website’s quality, content optimization to make the Google crawls and indexes process smoother, search rankings, and drive organic traffic with minimal investment!

    While there are many things to consider during your search for an experienced SEO company, it’s incredibly important to make sure that you find one that specializes in your industry. To hire the right SEO company or freelance for your business, you should first understand what SEO is and how it works. Search engine optimization (SEO) is a process used to increase ranking and traffic organically. Let’s explore more about SEO.

    What is SEO?

    Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engine results pages (SERPs) by increasing the number and quality of inbound links, making the pages of the website easily crawlable and indexable, and improve overall website information. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings. As a result, SEOs must continue to improve their techniques for their clients.

    There are many misconceptions about SEO. In reality, it’s not an exact science and there is no “magic bullet”. The best approach consists of a combination of marketing principles and tried-and-true techniques that have been developed over more than a decade. To find out more about SEO you can follow Google beginners SEO and advanced SEO tutorials for better understanding.

    Why do we need SEO?

    SEO is an important aspect of your company’s online presence. It stands for Search Engine Optimization, and it’s the process of increasing the number of visitors to your website from search engines like Google. The goal is to make sure that high-quality sites with valuable content rank higher in the search results than spam or poor-quality sites.

     In other words, if your site is top quality, you want it to show up high on the list when people search for your industry or keywords related to your business. This will increase the chances that more people will find you through a search engine and click on your website link. Here are a few importance of hiring an SEO professional:

    • Understand your site content or structure
    • Technical advice on website design, development, hosting, redirects, error pages, use of JavaScript, and much more
    • Content optimization and ongoing development
    • Management of online business and marketing campaigns
    • Keyword research and optimization 
    • Expertise in specific markets and geographies

    Few things you need to know before hiring an SEO expert for your project

    Page Rankings

    PageRank is an analysis algorithm used by Google Search to sort and rank pages in their search results. The actual mathematics of PageRank is complex, involving several variables and constants, but its application of it is relatively simple. A web page’s PageRank is a measurement of how important Google thinks that webpage is. This importance is determined by analyzing the number and quality of links to that page from other websites. The importance of those linking websites is also analyzed, as well as any additional links they may have. The result is a rough estimate of how important Google considers the page to be.

    Page Visibility

    Page Visibility refers to the indexing of a website by search engines. The higher the visibility, the more often it appears in the lists of search engine results. The lower the Visibility, the less often it is found on these lists. An increase in visibility generally means an increase in traffic and sales for a website. The Visibility of a site can be determined using various tools. Inbound links also affect SEO Visibility.

    This is because high-quality links are a sign of a well-established website and are thus valued by search engines. Only links from websites with a high authority rating can have an impact on Visibility, however. It is also important that these links originate from websites relevant to one’s own or to one’s target audience. Links from irrelevant sites only serve to dilute visibility and trust.

    Crawling and indexing

    Crawling is the act of following links to discover the most important pages on the web. The basic idea behind crawling is to follow links that point to other pages on the web, and then to analyze those pages based on what they contain, as well as how often they are linked to other pages. Crawling is a complex process since it involves retrieving information from all over the web, storing it somewhere, and making sure that you can find it again.

    Indexing is the process of storing information about all the documents retrieved during a search in an index so that these documents can be quickly retrieved later by an identifier (ID). Indexers are responsible for storing the information in the index and making it available to searchers. The results of queries may be quickly obtained from the index if it contains the relevant keywords.

    On-page

    On-page SEO is the practice of optimizing a website’s content and coding to improve its rankings in search engines. It’s the most basic SEO strategy and the foundation on which all other SEO techniques are built.

    On-page SEO includes all of the components of a site that are visible to a search engine, including page titles, headings, links, images, and content. While on-page SEO doesn’t involve manipulating the backlinks pointing at your site or any offsite activities like link building, it does require an understanding of how search engines crawl and index web pages. The most common on-page SEO problem is duplicate content, which occurs when a single piece of content appears under multiple URLs or variations, thus fragmenting indexed content.

    Off-page SEO

    Off-page SEO is a broad term that refers to the many things you can do outside of your website to impact your rankings within search engine results pages (SERPs). While on-page SEO refers to actions you take directly on your website, off-page SEO refers to actions taken outside of your website to help your ranking.

    Off-page SEO is the most commonly used and the most effective because it has a greater impact on rankings than on-page SEO. While on-page SEO is primarily focused on optimizing the relevancy of your website to a particular keyword or phrase, off-page SEO takes into consideration all of the factors that go into ranking your website. Off-page SEO encompasses both natural and organic search engine optimization (SEO). Inbound links creation and blogging are part of Off-page SEO.

    Technical SEO

    The goal of technical SEO is to ensure that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Technical SEO is a very important part of the overall SEO process as it ensures that search engines can crawl, index, render and rank your website. It also ensures that your website is easily accessible and usable for both users and search engines. There are many technical SEO factors that matter for your website to enhance the search ranking performance.

    If you’re considering starting a new business or optimizing an existing one, Technical SEO is an extremely important part of the overall SEO process. Technical SEO includes everything from ensuring that search engines can crawl your site to ensuring that your web pages are accessible and usable for both users and search engines.

    Internal Linking

    Internal links are principally used to point users to different sections or pages of the same website. They are often placed in the main navigation, footers, and secondary navigation, usually as a way to help users navigate around a website. Internal links can boost the rankings of web pages bypassing authority or relevance from one page to another, helping search engines decide which web pages are most relevant to a search query. The more internal links you have pointing at your site, the higher ranking you will have for your site’s target keywords.

    It is important to note that there is such a thing as too many internal links; in fact, too many internal links can hurt your site’s rankings in some cases. Many people think that more is better when it comes to linking, but this isn’t true with internal linking. Internal linking should be done strategically. The goal isn’t just to have as many inter-connected pages as possible; instead, it’s to use internal links strategically so that they help search engines determine how relevant your site is on any given topic.

    Inbound Links

    Inbound links are one of the most important indicators that Google uses to determine a website’s relevance and authority. When another website links back to yours, it’s like a vote of confidence. A website with many inbound links is considered more relevant and authoritative than a site with very few inbound links.

    Inbound links can be acquired through blogging, guest blogging, article marketing, forum posting, and social media. There are several ways to promote your website online. To do so, you need to know how to build links and where to find places to build them. Backlinks are important because they point web crawlers towards your website. Web crawlers are the programs that search engines use to catalog websites on the Internet. The more backlinks you have, the more likely it is for a web crawler to notice yours and include it in its index. If a web crawler includes your website in its index, then it will show up in search results for related keywords. There are many SEO backlink creation strategies for a website that you can use to build high-quality links and boost your domain authority.

    User Behavior

    User behavior is the actions a user or customer takes on a website. A user can be anyone who visits your website/blog, whether it’s for commercial or non-commercial reasons. User behavior can be measured to improve the overall user experience of your website. Treating your users well will ensure that they are more likely to return and are happy to recommend your site to others. It, therefore, makes sense to track what your users do and don’t like — which is why Google Analytics was created. User behavior helps you understand how visitors use your site, which pages they visit, where they drop off a page, where they’re coming from, which browser and operating system they’re using, and many more useful bits of information that you can use to increase conversions and sales.

    Content is the King

    Content is king. How does that sentence sound to you? It’s probably been the most used sentence for people calling for content marketing in the last two decades.

    Content is the soul of your website. It’s what makes your site unique and helps to attract more visitors. Good content is written with a purpose – to answer questions and solve problems. It can be written by anyone in an organization, it can be as short or long as you need and there are endless sources for content. If you are looking to boost traffic to your site, improve your rankings or increase conversions and sales, you need to make sure that your content is relevant, interesting, engaging, and easy for search engines to find. Not sure how to write content that ranks Google? Read our guidelines on writing SEO-friendly content that can enhance user engagement and ranking.

    Want to read more essential SEO terms? Check out a glossary of the most popular SEO terms.

    How to find the right SEO expert/specialist for your business?

    Hiring the right SEO person and agency for your business is a big decision. So, if you’re looking for someone to fill this crucial role, what are the things you need to look for? Here are things that should consider.

    1. Find someone with experience

    Finding a great SEO expert is as much of an art as it is a science. You want someone who knows the right questions to ask and who you can communicate with effectively. It’s important to find someone with whom you have a good rapport. When that happens, both parties will benefit in the long run because there will be an element of trust. There are hundreds of online guides for hiring and managing an SEO expert, but you should also look for someone with deep experience working with your size of website.

    If you run a local business with a few pages, you can have an SEO expert work on it directly. But if you run a multi-million-page eCommerce site, you need someone experienced enough to work on that size of the site.

    2. Specialty

    An SEO expert who specializes in eCommerce and local businesses will have experience working with those types of websites, while an SEO expert who specializes in national brands might not understand the nuances of local or eCommerce websites.

    3. Know the differences between a consultant and an agency

    Once you have decided to hire an SEO agency or consultant, you need to make sure that you are hiring the right one for your business. Knowing the difference between a consultant and an agency and hiring the right one for your business is often the make-it-or-break-it part of the whole hiring process. 

    The main difference between an agency and a consultant is that an agency is focused on implementing your strategies while a consultant will provide recommendations on what direction your business should go. Agencies will also help design and build out any new digital assets, whereas a consultant will provide recommendations on how to create those assets in-house. Your needs will dictate which type of service provider is best for you but here are some questions to ask yourself when evaluating potential agencies or consultants.

    A good way to understand what type of service you will receive from any agency or consultant is to ask about their areas of expertise. You want to see that they have experience with businesses like yours, not just other businesses in general. You want to see that this agency has solved problems like yours before and you also want to know if they can replicate their success with clients like you.

    4. Learn who you will be working with

    As you start to work with an agency, it’s important to understand how they communicate. If your agency doesn’t communicate well, then you won’t be able to effectively work together.

    Here are some questions that should help you get a sense of how your agency communicates:

     How do you communicate? Some agencies prefer email, others use a project management tool like Basecamp, and some agencies use a combination of tools and methods. If you need something immediate, ask if they have a preferred method for getting in touch with them.

    How quickly can I expect a response? How quickly an agency responds tells you how high of a priority your project is – especially during the first few weeks of working together. Expectations are set from the start – if you have to wait more than an hour for a response, it may not be worth your time.

     What is the communication style like? A key question to ask about communication style is “Is this person direct and honest or will they sugar coat everything?” This can tell you a lot about their personality and whether or not they will be able to give constructive feedback on your business or product.

    5. Who will be doing the work

    Working out what you want from your marketing expert or agency is just the start. More important is getting the right person for you and your business. It is all about your relationship with them and how you can work together to achieve your goals. In order to do that, it’s best to set some initial expectations around what they can deliver and how long it will take to get working with them. Then you can talk about how they like to work and how they think they could be of most benefit to you. If there are any kind of dependencies (for example, if they need content in order to use specific strategies), find out how long that usually takes. 

    If you want multiple channels covered, ask them how long this will take as well. When it comes down to it, you want someone who will be honest about what works for your business and when rather than promising results that sound too good to be true. Your relationship with them will only work if it’s a healthy one built on trust, honesty, and knowing where you both stand.

    6. Get references/client referrals

    When interviewing marketing agencies for your business, you need to be prepared. You’re going to find yourself asking a ton of questions, and making sure that you know exactly what their strengths are and where you can expect them to be lacking. , it can be difficult finding one that has the right combination of expertise and integrity. Luckily there are plenty of ways in which we have made this process much easier! One way is by getting insight from former clients about how they were satisfied or disappointed – even if these agencies don’t have any current ones on staff (that’s a major red flag). You should also reach out through email requests first before trying phone calls; following up helps ensure everyone gets their feedback heard equally so no individual feels unheard when leaving comments.

    7.  Find out how they deal with penalties on the website

    Google is constantly updating its quality guidelines and search algorithms. If you’re making SEO mistakes then it may lead to a Google penalty. So if your website is penalized by Google, you may have an issue with your content or backlinks. There are many different ways to deal with these issues. If you want your website to rank well in search engines again, ask your SEO expert how they will deal with these issues. Google penalties can be applied for many reasons, including low-quality content and bad links. The most common way to recover from Google penalties is to remove the root cause of those problems. It’s important that your content and backlinks are high quality. When you hire an SEO expert, make sure they know how to check for penalties and how to fix them so that your website can be successful again.

    8. Consider the price and the structure of the contract

    Pricing is the second most important for the customers after the quality of service. If your website and blog will be well-optimized, then you can increase traffic and conversions by almost a hundred times. But you should always discuss the price before you start working on the project. Try to understand whether there are any additional costs that might occur during the project and if they will be included in the initial price or not. . Before getting involved in any agreement with an SEO Agency, make sure that you have all the necessary information about their work. You should be aware of the following:

    SEO pricing is a very important factor for SEO companies. Trying to find cheap SEO services can be tricky because sometimes it is hard to evaluate the quality of service from the price. It’s all about clients’ experience, so don’t be in a hurry to pick up a cheap SEO company without checking their previous clients’ reviews and getting some feedback from them.

    Why VOCSO?

    VOCSO is the best SEO Company in India. When you hire an SEO company, you want a company that is going to deliver quality results in a timely manner. There are a host of people who will claim to be just what you are looking for until they fail you miserably!

    In line with our profession, we are also aware of the fact that the general public and more so our esteemed clients would always love to learn more regarding our ability and credibility. As much as most citizens already acknowledge that we are the best SEO Company in India, they thirst to learn about our past experiences and our success stories.

    Conclusion

    When it comes to choosing the right SEO company, you want to do your research. To help our readers through this process, we compiled a list of questions that will guide them in their search for the perfect digital marketing partner – one they can trust and rely on when things get tough. We hope these tips are helpful!  Do you have any other suggestions or advice? Let us know!

    Deepak Chauhan About Deepak Chauhan Hi, I am Deepak Chauhan, a Digital Marketing Strategist. I'm the CEO & Co-Founder of VOCSO Technologies, a creative web design, development, marketing agency based out of India & USA. I love to blog about my experiences and strategies to help new startups. When I'm not working, I'm either traveling, playing foosball, cricket or learning photography.


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