Cloaking is a search engine optimization technique used to send different content to human and search engines. It’s a black-hat SEO technique used by websites to deceive search engines in ranking a web page higher than would otherwise rank lower or not rank at all. In this technique, different content is delivered based on the IP Address or the User-Agent HTTP header of the web browser requesting the page.
This technique is also used to trick search engine users to visit pornographic or spammy web pages cloaked by non-pornographic search engine results.
Cloaking can also be a functional technique in cases of content that’s not locatable, such as non-textual media embedded in video or adobe flash objects. Using cloaking it is possible to inform search engines about the content in these media formats, however, this technique is not required anymore for regular SEO practices.
Inbound marketing is a marketing methodology designed to attract visitors and prospective buyers towards a brand rather than pushing outwards for the purpose of lead generation. It uses a combination of various digital marketing channels such as SEO, content marketing, social media in creative way to increase reach and pull traffic in the hopes of finally converting.
Inbound marketing methodology differentiates itself in a way that it uses content to educate/inform the prospects rather than pushing sales. This way it presents the brand as a reliable resource and create the pathway for future purchase.
Inbound marketing is a term coined by Hubspot.com the provider of inbound marketing software.
A keyword is a seo term searched by user to find the relevant content pages. Sometime it is also termed as Search Query. A keyword can be a word or, more often a set of words.
Keywords with one or two words known as short-tail keywords while keywords with three or more words are considered as long-tail keywords. Long-tail keywords are by far the best and easiest to get the best results in search engines.
Keywords are highly valuable and important because keywords combine information between the content of websites and what people search for in search engines. By using relevant keywords in the websites, the need of the users is met, the website ranks high on the search engine, and it drives organic traffic.
Keyword stuffing is a Black Hat SEO practice to artificially increase the search ranking of a website where a certain keyword is repeated again and again on the same page in order to misguide search engine spiders that the content is relevant to this keyword. Major search engines penalize or banned websites either temporarily or permanently period of time for keyword stuffing.
Due to more Keyword stuffing major search engines have stopped factoring in Meta Tags. This is the reason Google introduces the Penguin algorithm (which is updated from time to time by Google developers) to identify and punish websites that use Keyword stuffing.