Top Benefits of Using Custom Web Development Services

by deepak-chauhan | Category Research,User Experience | Publish Date
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    In today’s world of technology, it is almost impossible to find a successful business without a solid online presence. Businesses are also enjoying the innovation of website building platforms, which have even simplified the process and made it cheaper to create a website. The problem is that competition is also shooting up, making it very hard for the free websites to rank higher and make it to the market. It is one of the strong reasons making it impossible to substitute custom web development.

    There are different ways a business can create a website today, this includes;

    • Website building platforms such as; 1amp;1, Wix and several others
    • Using open source CMS such a; Joomla, WordPress, etc.
    • Using custom web development services

    Using the web building platform seems very easy for anyone to do on their own. Users can simply create websites using the ready-made templates on these platforms. For the start, it doesn’t seem to be bad for the business, because during this time most businesses are usually focused on getting online. However, when it’s time for the business to start expecting results out of this kind of websites, it’s now when they realize that the websites don’t really work to create sales since they’re neither flexible nor scalable.

    Using CMS is also another good option for the starters since it is also easy and cheap to create a website. The real costs will unfold when running the website since you’ll need to hire either a company or professional to run this kind of site. This is the reason businesses will always end up using web development services at last. This is because custom web development services have proven to be the best at creating a good ROI, something that businesses are looking for.

    Here are more benefits of using web development services that makes it difficult to replace.

    Benefits for the custom web development services

    #1. Be unique

    Creating a website can be very easy especially with tools like CMS software or website builder. But having a great website requires building it from scratch, though it’s a bit expensive it’s worth the investment. The custom website has no limitations; it will be built exactly the way you want it to be.

    Be Unique

    The uniqueness of the site will not only portray the vision for your business but also give you a competitive advantage. If you have a great web developer then you’ll be assured to start enjoying tangible results that comes by having this kind of website.

    #2. Website speed is improved

    Tools like CMS and website builders come with lots of built in functionalities. They’re made this way in order to serve a huge number of different businesses. The issue is that not all the businesses need all the in-built functionalities, which can in turn affect the structure of the site as well as the speed.

    Website speed is improved

    One of the research done to study online users stated that the average concentration time for a customer is 5 seconds. That means if your website loads slowly you’re likely to lose most of your potential customers. It is the reason having a custom built website is the best option for businesses.

    You will be assured to only use necessary functionalities, and avoid the speed problem for your website.

    #3. Better security

    Security is another major concern for the businesses using or getting into the internet. Few years back security breaches have been the topic for consumers, as well as search engines. It reached a point where Google had to start warning users to be careful with their information. Users had to be sure that the page they feed in information to have SSL installed.

    Google have been encouraging websites that operates under a constant SSL to the point of considering using SSL as part of the ranking algorithm for the search engine. However, what the search engine has done is putting the risk on the shoulders of those sites accepting data from non SSL pages.

    You should understand that once you decide to use website building tools such as CMS or website builder, you’re opening up your website to vulnerabilities that could affect the site. If one of the websites using these web building platforms has an issue, it could also penetrate to other websites using the same platform. In order to avoid these kinds of vulnerabilities, it is best to use a custom web development company for your website.

    The developers always have the SSL as their priority when building the website; this will ensure security for the website from scratch. In addition to this; the source code used will be proprietary; this means no matter what programming languages the web developers use, the code won’t be released to the public. This will decrease the risk of security breaches for the website.

    Most of the custom building websites like us for instance, host the websites for our customers. This creates a secured environment for the website, since the hosting environment will be continually optimized for the security of every application and website hosted.

    #4. Flexibility & scalability

    It is very important for the business to have a website which can grow and scale along with the growth of the business. Having a website custom built allows you to add new functionality, accepts large inflow of traffic and grows the website along with the business. This is very important especially if the business is looking for growth in the digital platform.

    Using website building tools will retard your growth, since they are neither flexible nor scalable. So if the business is focused on growth, then the lifespan of this kind of website is very limited.

    However, once the lifespan of this kind of website is reached the owner has no choice but to switch.

    When you hire a custom building web developing company, scalability and flexibility is built in mind. Since the project is built from scratch then it becomes flexible to change things and even add new functionalities. It will also enable you to add functionalities exactly when needed, and enable you to grow at your own pace.

    #5. Full control over functionalities

    When building a website for your business the main focus shouldn’t be branding and marketing alone. Having a website well optimized for the kind of business you have is one of the most important reasons to start from scratch. Although this can also be done with open source CMS, but they come with lots of complications. It will cost you a lot to have functionalities be optimized for your business using open source CMS.

    #6. Optimized customer journey

    You can save the efforts of searching through thousands of design options and functionalities by building your website from scratch. It will also benefit in creating a great customer journey which is well suited for your business. This means that, you will create a customer journey that will lead a visitor all the way to becoming a customer. Having it custom made will decrease drop offs which might be caused by too much fluff, and increase conversion rates.

    #7. Great business function automation

    Having a tailor made website will not only simplify the customer journey, but also help you optimize lots of business functions. For instance; you can have a function that captures potential leads to a designed collection in the website administration, then sends them to an excel file for the sales team. This will decrease the huge efforts of organizing the data from your customers.

    So whether you want to automatically add your clients into your CRM system or connecting your internal stock keeping and POS software for automatic updates, you can do all this with a custom made website optimized according to your business needs.

    Using website builders and open source CMS platforms are not highly recommended although there is a good part of using them.

    CMS and website builders are very cheap and easy solution for quick websites for business owners. You won’t need a lot of technicalities to work on this kind of website, so it’s cheap. However, Open source CMS will give you more of functionalities and flexibility than website builders. But this will also mean that you will have to hire a technician to help you manage it.

    You will also need to do continuous updating in order to keep the site secured and intact.

    Having a custom built website for your business is a great option especially if you’re focused on growth. But this will also mean high upfront costs, since this option is a bit expensive compared to other options. Although in the future you will notice that it was actually a cheaper option, once you start enjoying the benefits of having a custom built website. The optimized customer journey will help you convert more visitors into customers, which will in turn drive up your sales and create more profit.

    #8. Freedom to be creative

    Running any successful business requires creativity, this also applies to websites. When investing on a custom website, the company is actually focusing on getting a great ROI. It is important therefore to get an expert who knows how to mingle with different tools to reach the required objective, with a room of creativity.

    #9. Seamless brand integration

    Using custom web developing services is very important in making sure that all your brands are perfectly integrated. This is not easily done by website builders or CMS tools. You can customize how and which brand you want integrated to your website.

    #10. SEO ranking improves with custom designed websites

    Having a business website which is not ranking on top of search engines, wont give your business a good ROI. This is because there are lots of sites already active in the internet, the search engines have to filter who stays on top of the search results considering the quality of the website. It is another reason that hiring a web development company is inevitable if you’re planning to succeed.

    #11. Custom back-end for better control

    The back-end part of any business website is very sensitive and important. This part should be well designed and maintained by an expert in order to give you good control of your website. So it is very important to have a web development company handle your web designs.

    #12. Personalization and localization

    Having a website that can effectively serve your local market is very important for the success of your business. You won’t easily enjoy this when using CMS and other website building tools.

    Usually the web developing companies have experience of different flaws that others in the market don’t experience. The company should be able to able to provide clear views and solutions of portfolios that being utilized in the market just by studying the website of that business. This will enable you to make great decisions that give you the kind of website with a high ROI.

    #13. Good maintenance for the website

    Most of the times you will find business owners chasing after new features and extensions, follow up work, or even ongoing support on their own. This might be due to business owners overlooking the benefits of using a web development company. When using these companies, all web maintenance will be assured without any hustle.

    It is important to consider the importance of these services when deciding whether or not to use a web development company for your business’ website. In case it’s getting hard for you to get one, you can simply choose us since we have all it takes for providing the best web developing services. If you have any questions you can also just make an inquiry, so you can become totally satisfied before starting.

    Need Custom Website Development Services?

    Looking for custom website development services for your business? VOCSO has created a proven record of providing the best website design and development services for different businesses worldwide. With the great skills from the well-organized team, the company is assured to serve you with great satisfaction. It doesn’t matter if you have had a bad experience in dealing with your previous developers; our company will ensure that you get a good ROI for your business. If you have any questions or inquiry don’t hesitate to check us. Remember; the internet holds the future for business and the society at large.


    If you have carefully gone through this article, I hope that you have some light on the most important aspects of web developing. However, if you have also decided that you need a custom built website for your business, then you can simply save the searching energy and work with us.

    Deepak Chauhan About Deepak Chauhan Hi, I am Deepak Chauhan, a Digital Marketing Strategist. I'm the CEO & Co-Founder of VOCSO Technologies, a creative web design, development, marketing agency based out of India & USA. I love to blog about my experiences and strategies to help new startups. When I'm not working, I'm either traveling, playing foosball, cricket or learning photography.

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