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For any website to look trustworthy, SSL Certificate is a must. It becomes imperative for ecommerce websites to have this security certificate as it helps to maintain the integrity of customer information and protect its privacy.
SSL Certificates can increase your conversions by building a sense of trust with your customers, improves the search engine ranking and increases the website traffic. All your websites should be installed with SSL Certificates so that every transaction can be safely carried out and customer information can be safely stored online. These security certificates act as a trust indicator and display a green padlock in the address bar of the website. The URL of a secure website is represented with https:// instead of http:// where the “s” stands for “secure”.
SSL Certificates can be a bit complicated to understand as there is a myriad of alternatives from which you can choose.
Let’s understand the different types of SSL Certificates and which one would be best suited for your website.
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DV SSL can be used if your website is solely content based and does not ask for any customer information. It helps to keep the content resources secure on the website.
If you want your customers to buy from your ecommerce website and trust your store a bit more from the competitors, OV SSL is the right choice for you as it displays the organization name, its locality and the country in addition to the name of the issuer in the certificate details.
Providing with this detailed information portrays you as a more reliable website.
Websites that are mainly dealing with online payments system can use OV SSL Certificate as it shows the company’s name in the address bar along with the location.
Based on single website and multi-domain websites, there can be single-name SSL Certificate, multi-domain SSL Certificate and Wildcard SSL Certificate.
If you have a single subdomain website, you should buy single name SSL Certificate whereas multiple domain website owners should go for multi-domain wildcard SSL Certificate.
Multidomain certificates save you both money and time by securing all your subdomains as well as domain with the help of a single certificate. It is a flexible certificate that can be issued on multiple servers by assigning its own private key.
By using multidomain certificates, you can use a combination of hostnames irrespective of the domain type.
Wildcard SSL Certificates are another type of certificates that encompass every subdomain on a single root domain or hostname. A single wildcard certificate helps to simplify the security affairs of your website. Hence it is a cost effective solutions and you can get cheap wildcard ssl providers where you can save your hard earned pocket money.
If you have a number of subdomains in your websites such as mail.domain.com or blog.domain.com, this is the best choice for you.
Website owners should immediately consider the installation of SSL Certificates if they have not yet received it. We hope these insights have made it clear for you to zero down on the right SSL Certificate.
About Raj Kishore A digital marketing consultant at VOCSO. I've been working in digital marketing since 2010 and I am an expert at generating leads online via SEO, Paid Marketing, Social Media Marketing, Email Marketing, Site/Landing Page Testing and Optimization, and Display and Remarketing.
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