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Today, UX or user experience is one of the most important factors of web design. It influences the search ranking of a website and builds trust, growth in traffic, and conversion rate. In the digital world, businesses face a lot of competition and it can be challenging to grab the attention of the target audience immediately. This is where good UX design can play a huge role in boosting traffic and visibility. If you think about it, when most consumers are looking for products or services, they tend to base their decisions on the user experience.
It is important to focus on web design elements that engage visitors from the first look and convince them to browse through the landing pages as well. Dynamic visuals and videos on the home page can engage people instantly and make a positive impression on them too. In the end, it leads to an increase in conversions as more people may sign up for information or just purchase a product directly. Let’s take a look at some of the ways that UX design can help improve conversion rate.
The amazing ways your UX design can improve conversion rate
You’re probably familiar with the old adage, “you never get a second chance to make a first impression.” Well, in the world of online business, first impressions are even more important than they are in person. That’s because your website is often the first – and sometimes only – interaction potential customers have with your brand.
That’s why it’s so important to make sure your website is designed for optimal user experience (UX). Following a good UX design checklist for your design can help improve conversion rates by making it easy for visitors to find what they’re looking for and encouraging them to take action. Here are just a few ways you can use UX design to improve conversions on your website:
Table of Contents
1. Optimized website layout
This is an important factor that can influence the conversions on your website or eCommerce platform. By optimizing the layout, you can provide a good user experience to visitors and encourage them to stay on the page. It’s a crucial part of UX design that allows people to navigate the website easily and find relevant information within seconds. This can help visitors get a clear idea of what a business or brand has to offer from the beginning and make a purchasing decision immediately.
According to a report, good user experience in design can boost the conversion rate by 400 percent. Now, this is a huge increase and could help you generate high profits in a short time. To optimize the website layout with elements such as a prominent navigation bar or hamburger menu. This way, people can look through all the categories or pages quickly and explore the website for a long time.
Establish a visual hierarchy that makes it easier for potential customers to interact with the platform. It will help them get an insight into the brand and understand your values or mission. Make sure that the logo is visible and easy to identify from the first look.
If you are designing a website for a landscaping company, for instance, then design a modern home improvement logo that can stand out in the center of the navigation bar or the top left section.
2. CTA placement and design
Whether you are creating an eCommerce store or a website for SaaS products, the CTAs need to be very convincing. With the right words or phrases, you can hook people in and encourage them to act immediately as well. The placement and design of the calls-to-action also impact the conversion rate. It’s an element of UX design that business owners and web designers should focus on before anything else.
Most websites have their important CTAs above the fold or placed on the large header image that covers the area. This can catch the eye of potential customers and direct them to a ‘free trial’ or a product page. When it comes to the design and color, you could add the brand colors or match them with the scheme of the website as well. Mostly, designers choose to create CTAs in bright or bold colors such as red, green, yellow, and orange. They can easily stand out against any background and neutrals like black or white too.
Color theory can help you create pleasing color schemes for your web designs. By understanding the basics of color theory, you can create beautiful, balanced designs that communicate the right message to your audience.
It’s also a good idea to create a contrast and use words like ‘Now’ or ‘Here’ so that people can check out the product or service and see if it works for them.
3. Visibility of text
When people are looking through a website, they are likely to just skim through the information or content. The attention span of an average person is getting shorter with time. So it’s essential to keep the text on the website clear and visible among all the elements. If you think about it, this is also another factor in UX design that can help improve the conversion rate. Bold and short headlines and brief two or three-line descriptions can tell people about the business, its products, or its services.
By focusing on the visibility of the text, you can keep the people interested for longer and convince them to scroll until the end too. Typography and font styles can play a huge role in increasing conversions on the website. Instead of chunks of text, you can send the right message with an engaging title that people can see immediately on the page.
With ample white space around the headings and descriptions, you can highlight the important information easily. This allows people to get an insight into the products and become familiar with their key features as well. In the end, visitors will not have to spend a lot of time going through the information.
3. Guest Checkout
This is another way that your UX design can help improve the conversion rate. Many people do not prefer to share their contact details or enter personal information when checking out. It can lead to them abandoning their carts or leaving the page immediately. To prevent this situation and reduce the bounce rate on your website, you can add the option for guest checkout or log-in. It can provide a good user experience to first-time visitors and they might return.
People may be convinced to enter or give their details the next time they visit the website. Giving the choice for a guest checkout can make a good impression on people. It allows them to test out the product or services and see if it’s high-quality. This way, they can decide to go back again. So try and include this feature as part of your UX design.
There are quite a few websites or eCommerce platforms that do not have this option for potential customers. They have pop-ups or sign-in forms that require information such as emails or contact numbers. While it’s a good way to build an email list and promote your product or service, it can make people turn away. Today, most consumers, particularly Gen Z, tend to avoid marketing spam or messages.
By giving them the option of a guest login or checkout, you can improve your conversion rate as people will not be required to create an account before purchasing a product.
4. Short animation or movement
Animations or dynamic visuals can immediately make a lasting impact on the viewer. It’s why a lot of websites are adding them on their home pages or different sections. A short and relevant animated video or moving image can encourage people to find out more information and scroll downwards. It’s how you can create an interactive website and provide a smooth user experience as well. People might be encouraged to watch the animation and respond to the CTA at the end. This can increase conversions quickly.
When you are creating or adding an animated video to showcase your brand story or highlight how a product works, it’s a good idea to keep it brief. This keeps people on the page for a longer time and they do not lose interest as well. For a dynamic image or visuals, the shift or movement needs to be quick too. If a viewer has to wait until the end to see the message, they may just move on to another website.
With such imagery or videos, you also have to consider the loading time of the page. Large files can slow down a website and increase its loading speed. So it’s a good idea to test how the elements appear on various screens or devices and compress the files to optimize the speed of the website.
5. Clutter-free home page
It is important to have a clear and well-designed home page that only has relevant information and visuals. This is the first thing that people will see on the website. So you need to focus on removing all the clutter from this page and adding borders or geometric shapes for a minimalist and modern appearance. You can include a hero image or background video that engages the audience from the beginning. The design of the home page is also a part of UX.
If you think about it, most people decide whether to buy a product or book a service within a few seconds of browsing through the home page. With valuable information, attractive visuals, and easy to navigate layout, you can convince them to look through the landing pages or catalog. You need to keep this as clutter-free as possible since a lot of elements can be overwhelming or confusing.
Today, many websites have a very long home page that has multiple sections. This is also a good way to include all the details, imagery, and videos without cluttering the main page. In the end, you need to think about the responsiveness of the platform and how it appears on mobile devices as well. Having a lot of large images or long videos on the home page could disrupt its speed on smartphones and tablets, and cause lags too.
For good UX design, consider the layout from a consumer’s perspective. This way, you will improve your conversion rate and stand out among the competitors as well.
6. Search bar on the top right
People who are looking for a specific product or service may not be interested in browsing through various pages or stores. This is where a search bar and suggestions can make a difference in conversions. It is another factor in UX design that business owners and designers should pay attention to from the beginning. You need to incorporate a search bar that is located at the top of the home page or in the center where it’s visible.
This allows visitors or potential customers to enter specific keywords and find a product or service they want to check out. The search option can direct people to the item or page that has a solution to their query. It helps improve user experience and increases conversions as well. Since potential customers can find exactly what they are looking for, they might end up purchasing it instantly.
7. Contact page or form
When it comes to converting leads with UX design, this is a crucial factor to consider. With a contact page or a form on the home page, you can respond to visitors quickly and make a good impression on them as well. Today, many websites also incorporate a live chat option to provide solutions to potential customers instantly and automate responses. While this is a great way to engage the target audience, it could be slightly challenging to set this up in the beginning.
The contact page or form is a part of the web design and can be added as a landing page or towards the end of the main section. It is an important element of UX design that can help improve the conversion rate in a short time. This is also a good way to build trust with potential customers as well. Keep in mind that a contact form should be brief and have limited fields or boxes.
If it requires a lot of detail from visitors, they may leave the page or website and move towards other options.
8. Handheld device compliance
Mobile commerce is growing each year. Many Gen Z consumers and millennials tend to shop on handheld devices such as smartphones and tablets. This means that businesses and web designers need to include elements that add to the responsiveness of a website. Creating a mobile-friendly platform improves user experience and makes it easier to grab the attention of a younger audience. This can also lead to higher visibility and recognition as search engines such as Google rank such websites in the first page results.
To make this easier for you, here are some of the elements that you should focus on optimizing for handheld devices.
- Home Page
- Landing Pages
- Search Bar
- Product Listings
- Contact Form
Device compliance is another factor that can make a difference in user experience. It allows people to access a website on their smartphones or tablets and find a product or service instantly.
9. Loading speed of five seconds
This is another very critical element of UX design that affects conversion rates. In this day and age, most people expect a website to load in between two to five seconds. If it’s slow or takes longer to appear on various devices, consumers might turn away immediately. This is what you should avoid from the beginning. Optimize the loading speed of your website to reduce bounce rate and attract higher traffic.
It’s a good idea to compress large images and video formats that can work well with computers, smartphones, and tablets. This way, you can increase the loading time of different pages and convince people to stay for a longer time. Quick loading speed is how your UX design can help improve conversion rate. If you think about it, potential customers may prefer to buy a product or sign up for a service that requires less waiting time.
In the long run, this can also help you gain an edge over competitors and create a positive perception of the business.
Is UX design important?
Simply put, user experience design can influence the experience that people have when they visit a website or eCommerce platform. So it’s very important for the success of a business in the digital world. In this day and age, designers are also focusing more on UX design and experience as it leads to better results for their clients. When creating a website, this is one of the first things that brands need to invest in.
As mentioned above as well, UX design can generate a high return so you do not have to worry about going over budget or losing your money. As more and more people look for websites that provide a good user experience, they tend to pay attention to elements such as navigation, minimalist design, and responsiveness.
This is what you have to keep in mind as well. Whether you are creating a website on a CMS such as WordPress or looking to hire a professional, make sure that you include UX design elements that engage your audience immediately. Before you launch your website, it’s a good idea to test the various elements and understand how visitors might interact with them. This way, you can look at it from a visitor’s perspective and solve any issues immediately.
How can VOCSO help?
As a web design company, we often get asked how important UX design is in relation to conversion rates. The answer is simple: very. In fact, improving your website’s UX can have a significant impact on your conversion rate. Here’s why.
When users come to your website, they’re looking for a specific thing. They want to know if you have what they’re looking for, and if you do, they want to be able to find it easily. If your website is difficult to navigate or doesn’t offer the information they’re looking for, they’re likely to leave without converting.
On the other hand, if your website has a good UX, users will be able to find what they’re looking for quickly and easily. This makes them more likely to stay on your site and eventually convert into customers or clients.
In short, good UX design can help improve your conversion rate by making it easier for users to find what they’re looking for on your site. If you’re looking to improve your conversion rate, contact us today and we’ll be happy to help you improve your website’s UX.
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These are some of the ways that UX design can help improve conversion rate. Try and incorporate a few elements in your web design to boost user experience. The images, videos, and text displayed across the website should provide value and insight into the brand. It’s also a good idea to highlight your brand message and tone of voice so you can maintain consistency and create familiarity among potential customers too.