When it comes to online business, your reputation is everything. It can make or break your business, so it’s important to take steps to manage your online reputation effectively.
There are a few key things to keep in mind when it comes to managing your online reputation. First, be sure to monitor what’s being said about you and your business online. This can be done through Google Alerts or other similar tools.
Whether a company is new, a startup or a large enterprise, it should focus on building its reputation.
There are many strategies out there for ORM (Online Reputation Management) that can enhance the growth of businesses. Besides, there are numerous techniques that help in managing an excellent reputation. This post has covered everything you need to know for a better online business reputation. Let’s get started!
Table of Contents
What Is (ORM) Online Reputation Management?
ORM is a vast topic and intends to develop a positive impression of brands, businesses, or any individual. Many factors are essential for a successful brand image. For example, addressing the right content, managing negative feedback affecting business, and more. A brand needs the proper strategy to improve the business’s overall reputation. Frequent monitoring is also a necessary part.
It is evident that if a market value is an attribute of the reputation, ORM plays a vital role. Therefore, many small and large businesses take part in monitoring and managing. Especially on the internet, as it has become essential in today’s digital world.
Importance of online reputation management
The following aspects represent the ORM’s importance in today’s world. Please have a look:
1. Online Word-Of-Mouth
The business’s personal reputation management or ORM works as word of mouth. It is crucial because many consumers first learn about the product and service providers. Only after that do the consumers make up their minds to trust the brand or not.
2. Feedback For Improved Services
Various businesses take the criticism of their consumers positively. They tend to make the desired changes and improve their product or service. So, valuable feedback can turn your business into successive growth. It can also help you make your business’s next best marketing strategy.
3. Handling Negative Reviews
It is good and bad that you or your competitor can not remove the reviews from your consumers. So, you can handle both factors excellently. It is possible, as you know, that more positive reviews can balance the number of negative feedback. This way, the overall rating of your brand will stay considerably better.
How to Build Your Online Reputation
Many businesses think that they don’t need to focus on their online reputation. But whether a business is small or large, it needs to build a solid online reputation. In the digital world, it is a necessity. The main advantage is that it helps control how others see your business, products, and services.
When you start managing your online reputation, it will start improving your overall growth. It will ensure that your business gets noticed by the people. The target audience will start talking about your business for the correct purpose. It is easier for consumers to share their feedback in today’s world. So, a significant part of online reputation management includes positive and negative reviews. Hence, it is about engaging more and more with the customers. Let’s move and learn some more about the business’s online reputation!
Practical Steps to Manage a Brand’s Online Reputation
The main work comes now where the appropriate online reputation is getting done. We have framed the essential steps for you. After following these steps, you can do the perfect online brand management for your company. It will be effective for various sizes, industries, and resources.
Here are the critical steps for effective ORM. Continue the reading and learn about them:
Step 1: Audit of the Current Online Reputation
The foremost step for an effective online reputation is checking the current reputation. For this, the beginning should be from the audit process. After this, you will uncover the way your audience sees you. Besides, the issues you are experiencing can also be viewed with an in-depth analysis. So, brand monitoring is the first step toward enhanced online brand reputation.
Check How to Perform Brand Monitoring
You can check your brand reputation management manually in the following ways:
- Firstly, you can open the incognito window and Google search your brand name.
- In the next step, you need to see the websites appearing on the first page.
- Now, monitor the Google My Business features. For example, look for ratings, comments, user-generated photos, and more.
- Differentiate the websites you can control and the ones you have limited power over. It will help you in the effective management of your online reputation. With the help of social channels, you can ask the owners about their dissatisfaction with your brand. Besides, you can approach them to change their perception of you or your business.
- Lastly, the vital part is carefully reviewing the selected websites and their sentiments.
How the Monitoring Will Help
The brand monitoring will help you in getting the answers to the following questions:
- On what top websites do you have control?
- What websites are appearing in your brand name?
- Do you have popularity online?
- Do visitors find your business or get directed from external sites?
- Does your business make a positive or negative image online?
Step 2: Create an Online Reputation Management Strategy
After the complete auditing of your current online business reputation, move to create the strategy. In this part, you need to be clear about all the priorities first. Commonly, before getting started making a plan can be overwhelming. Thus, it is vital to prioritise the things that you want to do.
Following are some of the priorities that you can focus on:
First, set the goals of your business online reputation management.
- One of the essential parts is to determine the limitations and boundaries.
- Give priority to your ORM with the help of making an impact.
- Each task in the process is crucial. So, prioritize every task for better handling.
Considerations While Making the Strategy
When creating the ORM strategy, you must go through some factors. The main element of the company-wide guidelines is the tone of voice while dealing with online reputation. There are many other things that matter. But the most important are general and need to be covered. Here are they:
- Always start with creating proper policy documentation to keep everything in check.
- The next thing to be mentioned is the urgent and non-urgent responses to your brand.
- The correct response for your brands’ actual haters will be to blocklist them. There is no need to reply to them with an official statement to avoid a negative impact.
Moreover, it would be best if you start to work on your response templates and the perfect tone of voice. You have to look while replying to the negative and positive responses.
Step 3: Inspect the Efficient Brand Mentions
You need to be active on the internet for an improved online presence. Always keep your eye on the conversations that are talking about your business. It is crucial for reputation management. This way, you can respond in real time. Remember! It is not only about checking the reviews on Google but every type of mention of your brand.
Several online reputation management tools help you set up the campaign and monitor mentions. Each tool offers various facilities, like targeting the audience according to country or brand keywords. You might also benefit from daily, weekly, or monthly reports. The choice is yours, how often you want them.
Step 4: Rule Serps for More Brand Searches
Undoubtedly, it is an impossible task to do business or personal reputation management without SEO tactics. The main reason is that it’s about looking better on search engines. So, for this, you should have a high-ranked website.
Another way to do this is by optimizing your official social media channels.
Having a good social media impression is crucial. It is because mostly the top ten searches also have a fabulous social media presence. But you can not be in every single place. Here is how you can choose the sites correctly. The ones that will be good for a positive image of your brand in the SERPs:
Define the Branded Keywords
In simple terms, the branded keywords are those queries that possess the brand’s name. But they are different from the domain of the brand. You can guess your keywords by yourself. However, with technology, there is no need to do this manually. Numerous keyword-finding tools can help you with finding the best-branded keywords.
You need to create a list of keywords that make the highest impact. For this, make sure to check the search volume. After doing this, you need to prioritise the keywords. You can also check the SERPs appearing for the keywords you picked. Check the rankings of both the negative and positive results.
Step 5: Focus on the Positive Reviews
ORM is more about managing the good and bad about your brand. Here is a fact! The majority of the buyers make their decision after going through positive reviews. At the same time, many people get influenced by negative reviews. So, consumers’ expectations get high and low with feedback from other consumers.
Therefore, if you have provided a remarkable experience to your customers, do not hesitate to ask for their feedback. People always love to share their feelings about the products and services of brands. So, as a reputable business, you can check the history of your satisfied customers.
Here Is How You Get the Reviews from Customers
Whether you are a small or large brand, make a plan to get better reviews for your ORM strategy. There is only one way to cover the negative feedback. It encourages happy customers to leave positive reviews. Here is a list of a few ways that any business can try to get good feedback:
- The first and simple way is to motivate them in person or via an email newsletter. You can use the tools for sending multiple emails.
Another great way is to create a pop-up message for the viewers on your website. In this message, you can ask them to share their experience after using your product.
- Thirdly, you can use the power of social media channels. Social platforms make an incredible impact on the audience. You can ask the followers to give positive reviews there.
Use as many other options as you want. There is no limit to trying the available facilities to convince the customers to share their positive experiences.
Step 6: Deal with the Negative Reviews
We have told you about the negative impact due to the negative reviews. It can take your business to the bottom. Besides, it can influence both existing and potential customers. They might change their mind about using your product or services. For checking the negative response, go through the following platforms:
- Google My Business
- Social Media Platforms such as Facebook, Twitter, etc.
- Review websites like Trustpilot, Review.io, and more.
Moreover, it would be best to keep checking the online brand reviews. It will help you deal with the issues affecting your brand.
Respond to the Negative Reviews Smartly
Here are some of the ways to give the proper response to negative feedback. These will help you:
- The first thing is to improve the response time. You need to manage the time to provide fast replies to negative feedback.
- The next thing in reputation management is to understand where you are wrong. Tell the consumers, “We understand your frustration” or “How can we help you better?”
- Offer refunds and discounts to the customers for their unsatisfied experience. In this way, you may lose the sale, but you will not lose the trust.
After responding to the negative reviews, make sure to improve your products/services. It will help you in becoming a better brand for your customers.
Step 7: Focus on Creating the On-Brand Content
Branding is the unavoidable part of online reputation management. It is not just about the aesthetics but how your customers perceive you. Besides, it matters what appears first when they search you online. So, keep in mind how you want your business to be seen. It will get done with the proper branding.
Creating on-brand content can be a challenge, but it’s one that’s worth taking on. After all, your brand is what sets you apart from the competition and helps you build relationships with your customers.
There are a few key things to keep in mind when creating on-brand content. First, make sure that your content is relevant to your target audience. It should be something that they’re interested in and that speaks to their needs. Second, keep your brand voice consistent across all of your content. This will help create a cohesive brand identity that your audience can easily recognize and connect with. Finally, make sure your content is visually appealing and easy to consume. Remember, people are more likely to engage with content that looks good and is easy to read or watch.
Step 8: Select the Influencers for Improved ORM
Influencer marketing is trending nowadays. The new strategies to make the right online image should include this. Basically, this kind of marketing involves word of mouth from the audience’s favourite influencers. So, picking the right influencers becomes the central part. It is more like paid media, but you do not have control over your reputation.
What matters is who you pick to make your brand’s reputation. You should select your influencer according to your product or service. Additionally, also focus on the target audience that you want to reach. For example, a sports influencer could be the best for sports products like shoes, rackets, etc.
Quick Information to Approach the Influencers
You might not know how to get in touch with an influencer. We have some ideas for you that you can check. See how you can approach influencers in some simple ways:
- As a business, you can list down the influencers already working with brands like yours.
- In case you get a mention from an influencer, thank them. It should be your first response after seeing if someone famous is praising your product.
- After starting the conversation with the influencers, you can ask them to be your brand ambassador.
- Before asking an influencer to be your brand’s face, check how they see your brand. Many influencers may genuinely like your product. It can help you in making a good deal and relations with them.
How Can VOCSO Help with Your Business Online Reputation Management?
We’re a reputed digital marketing company specializing in helping businesses manage and improve their online reputations. When it comes to online reputation management, VOCSO is the company you can trust. We have a team of experts who are dedicated to helping businesses improve their online reputations.
VOCSO is excited to offer online reputation management services to help our clients protect and improve their online presence. Our team of experts will work with you to identify and remove negative content, monitor your online reputation, and take proactive steps to improve your visibility. We are committed to helping our clients achieve and maintain a positive online reputation.
Book a free 30 minutes free digital marketing consulting service to see how we can help you!
For business or personal reputation management, you should have a proper strategy. If you are on the path of consistent growth, keep doing things that let people keep talking about you. But take care of the fact that they should talk positively about you. For this, you need to focus on your plan to reach out to people.
The above-detailed information is enough to help you start working on your business ORM. So, follow the complete guide we shared with you and start managing your online business reputation. Professional agencies can also help you in managing your business’s online reputation. If you want an ORM service for your brand VOCSO is the best company.
As a business that operates online, your reputation is vitally important to help you gain customers and excel above the competition. However, what many business owners neglect is their online presence especially if it is negative. There are millions of people worldwide that do a quick search of a business before they give it a try, and this can be as simple as just typing the business name into Google.
This will give them a quick overview of the business and a few reviews before they are ready to commit to this service. Although if they do a quick search and are presented with a ton of negative comments and warnings this will quickly turn away customers that were just about to give you business. This can be something as little as one bad review.
This is why web reputation management is extremely important, especially now as more people have access to smartphones as they can quickly do the check on the go. Make sure your business is shown in the best light possible and if you do have any bass press, no matter how trivial, it is pushed out of sight on the search engines so your customers will not see it. In turn, we will also help publicize the good reviews and praise that you have.
Make sure that you are not damaging your business with a problem that can easily be solved. If you have any bad press or bad reviews make sure you get them buried and out of sight immediately and secure the business that you need.
Well, the main avenue that you need to watch is the random sites that get picked up by Google and are displayed for your business keywords. This is because the vast majority of people that are searching directly for your business are just about to purchase your service so having a good reputation or even a neutral one can get you the sale. However, you also need to monitor your social media sites as customers can quickly filter through these and find negative comments that could turn them away.