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Best Instagram Marketing Strategies for 2023

by : rajkishore Category : Social Media Date :
Best Instagram Marketing Strategies

Instagram has one billion active monthly users, half of whom log on every day. These users, who are primarily under 35 years old, will most likely enable the next stage of growth for most businesses. Instagram, formerly thought to be a decision that many marketers made, is now a must for businesses rather than a nice-to-have.

According to Instagram’s data, more than 80% of its users follow the companies they adore, and approximately 200 million of them go to company profiles. For your users, are you creating the finest Instagram experience possible, or have you not yet gotten on the bus?

It is challenging to create a flawless Instagram profile for your audience because there is less space for text and more emphasis on graphics. In this post, we’ll guide you through some Instagram Marketing Strategies that help you to reach your niche audience faster.

What is Instagram marketing?

Instagram marketing is a type of social media promotion that incorporates a brand’s promotion on the platform. This social media platform assists businesses in establishing connections with a sizable audience, raising brand recognition, and boosting sales.

Instagram is a popular social networking platform having 2 billion active users. It even claims to have business profiles of more than 8 million accounts. So, what will this mean for mobile-based photos and video sharing? Online brands want to take the help of Instagram’s marketing strategy to engage more users, reach their targeted demographics and boost social value.

Almost 65% of Instagram users fall within the age group of 18 to 35 years which makes it a competitive network for reaching out to this specific demographic. With more people joining Instagram, brands have a great opportunity for more engagement with the fans.

However, the success of popular brands on this Instagram platform requires much more than posting images—it’s actually the product of brand identity with visual creativity, thoughtful strategy, and community management. Let’s go through this blog to develop an Instagram marketing strategy according to your business goals and greater results. You can effectively market your small business on Instagram with these tips. Let’s start to reach more new audiences and sell more stuff by following these Instagram marketing strategies:

Best Instagram Marketing Strategies for 2023

1. Set up Instagram for marketing

Steps to set up an Instagram account:

Step 1: Download Instagram: You can download Instagram from the Google play store or the apple store.

Step 2: Create a Personal account: Sign up if you don’t have an Instagram account otherwise login to your using credentials

Step 3: Switch your new account to a Business one: Now switch your personal account into a business account

2. Get verified

The next step is to get verified.

Instagram’s verification procedure is actually very straightforward:

  • Click on the hamburger menu button in the top right corner of your Instagram profile to access it.
  • Select Settings.
  • Click Account.
  • Request Verification by tapping
  • Complete the application.
  • A legal name is
  • Your working name or “known as” (if applicable)
  • Choose your category or industry (for instance, sports, news/media, business/brand/organization, bloggers/influencers, etc.).
  • A photo of your valid government ID must also be included. For people, that might be a passport or driver’s license. A utility bill, an official business document, or tax returns will do for firms.

3. Try Instagram ads

As soon as you’ve changed your profile to a professional account, you may start making adverts on Instagram. You can utilize Facebook tools to generate advertising that displays on Instagram in addition to Instagram itself.

On Instagram, there are three ways to conduct advertisements:

Directly create advertising on Instagram. You can promote posts and stories from your Instagram account once you’ve changed your profile to a professional account.
From your Facebook Page, create advertising. You can connect your Instagram account to a Facebook page you administer. Your Page can be used to produce ads that can run on Facebook and Instagram.
In Ads Manager, make advertising campaigns. Ads Manager offers complete solutions for Instagram and Facebook ad creation.

4. Add an Instagram Shop to your account

Instagram Shopping enables users to take inspired action and discover additional information about products. When you open a store on Instagram, you may assist users in browsing and learning more about your products, such as the item’s name and price, without requiring them to leave the app.

  • Tap the three horizontal lines in the upper right corner of your Instagram company profile.
  • Choose Settings.
  • Toggle between Business and Shopping.
  • The Product Catalog that you want to link to your account should be chosen.
  • Choose Done.

Instagram advertising can be made using any of these tools. You must upgrade your profile to a professional account before you can create advertisements. In some areas, in order to run advertising directly from Instagram, you’ll also need to link your Instagram account to a Facebook Page you administer.

You must link your Instagram account to a Facebook Page you run in order to create advertising from your Facebook Page or in Ads Manager.

60% of users rely on Instagram, according to the company, to find and investigate products. Retailers and online shop brands alike are considering Instagram as a kind of extension of their current stores as a result.

Additionally, there are no signs that Instagram’s popularity as a hub for e-commerce sales is going to decline.

It’s a good idea to reconsider your Instagram marketing approach right now given how much the platform has changed and expanded. We’ve listed 20 practical Instagram marketing suggestions below for brands who want to grow their social media revenue.

An Instagram wall is an effective strategy for Instagram marketing as it helps to create a cohesive brand identity by curating visually appealing content in a grid format. It showcases your best content, attracting more followers and increasing engagement. Additionally, it allows for easy discovery of relevant content by users, leading to higher visibility and reach. The visual nature of Instagram makes it an ideal platform for this strategy.

5. Set S.M.A.R.T. social media goals

A smart social media goal is a declaration of what you hope to accomplish using a particular social media marketing technique or your entire social media plan.

Good social media objectives are in line with bigger company goals. Common social media objectives include things like generating leads, increasing website or online store traffic, and gaining more followers.

Social media objectives can be used for anything from a single organic or paid post to a comprehensive campaign.

Social media strategy and goals are two different things. Instead, consider the goals as parts of the overall approach.

6. Optimize your profile

The good news is that Instagram’s profile setup process is not overly complicated.

As you create your profile, there are a few little aspects to pay attention to.

Check the following boxes before you worry about producing content on Instagram. This is valid advice for both new accounts and businesses wanting to perfect their Instagram marketing.

  • A captivating Instagram bio that accurately represents your company.
  • A suggestion is to click the link in your bio.
  • A stellar profile picture (a headshot or logo).
  • Highlights from the stories and attractive covers.

The wonderful thing about digital marketing is that there are no rigid rules. Make an imperfect Instagram profile without stress. Later, you can always make changes.

7. Up your graphics game

Again, from a marketing standpoint, client images are worth their weight in gold. One of the finest ways to market your business and product to Instagram’s audience is to fill your feed with high-quality images of your clients using your product. This allows potential customers to see your product in action, and it helps to build social proof that your product is popular and effective.

In addition to posting images of your clients using your product, you can also use Instagram to share behind-the-scenes photos and videos, sneak peeks of new products, and special offers. By using a mix of content types, you can give your followers a well-rounded view of your business and what you have to offer.

When it comes to marketing on Instagram, quality is key. Make sure to post high-quality images and videos that show off your brand in the best light possible. With a little effort, you can use Instagram to successfully market your business and reach a whole new audience.

8. Develop a brand aesthetic

While it’s true that your audience won’t give you their money just because you look good, it’s still important to have a style that looks professional. This is because when people see that you’re well-put-together and that you take pride in your appearance, they’ll be more likely to trust you and your business. Furthermore, having a polished style conveys confidence, which is always a positive quality in a business.

So even though it might seem like a small detail, making sure that you have a strong personal style can really make a difference in how people perceive you and your business.

9. Use Reels

In recent years, the popularity of video content has exploded online. And one of the most popular platforms for consuming video content is Instagram. Instagram users are now used to seeing a reel (a short video clip) when they open the app. And the reason that Instagram has adopted this format is that it increases engagement.

Video is a very engaging format, and it’s been shown to increase the amount of time that users spend on a platform. And Instagram wants to keep its users engaged, so it makes sense that they would use reels to achieve this goal.

Reels are also a great way to discover new content and creators. Because they’re shorter and more digestible than longer videos, they’re more likely to be watched all the way through. And since they’re often set to music, they’re also more likely to be shared.

10. Stay up to date on hashtags

As a business owner, you should always be on the lookout for new marketing strategies that can help you reach a wider audience. One such strategy is to stay updated on popular hashtags on Instagram.

By monitoring hashtags, you can see which ones are being used most often and consider using them yourself to reach a wider audience. Hashtags can be a great way to connect with potential customers and get your brand name out there.

Of course, you should also be sure to use relevant hashtags that are specific to your business. This will help you attract people who are actually interested in what you have to offer. With a little bit of research, you can easily find the right hashtags to use for your business.

11. Reply to comments and DMs

One way to engage with your audience is by answering questions and messages. The key is to not be a boring robot and engage in conversation, but while making them feel like they are talking with a friend or respected team member of your company.

This will also help you increase interaction rate and make sure it’s accurate by getting their honest feedback through text for example.

12. Try the Instagram live video

Other social media mediums cannot instantly and authentically engage viewers the way live video can. And advertisers are taking attention, as 28% of them increase their live stream investments.

There are a number of reasons why live streaming is so effective. First, it allows for a more personal connection with viewers. They can see and hear you in real time, which creates a sense of intimacy and connection. Second, it’s unedited and unscripted, so viewers feel like they’re getting a more authentic glimpse into your life or business.

Finally, it’s live, so there’s a sense of urgency and excitement that viewers can’t get from other social media formats.

If you’re looking to engage your audience in a more authentic and immediate way, consider incorporating live streaming into your social media strategy.

13. Run contests and giveaways

If you’re looking to boost your brand’s visibility and engagement on Instagram, incorporating giveaways and contests is a great way to do so. By hosting a contest or giveaway, you can encourage users to share your content, tag their friends, and follow your account. This can help you achieve a number of different KPIs, including increased brand awareness, more followers, and higher engagement rates.

In addition to the increased exposure and engagement that comes with hosting a contest or giveaway, you can also use it as an opportunity to collect valuable data about your target audience. For example, you can use entry forms to collect information such as email addresses, which can then be used for future marketing efforts.

So if you’re looking to achieve better results on Instagram, consider hosting a contest or giveaway – it could be just the boost your brand needs!

14. Stick to a product-focused content calendar

There’s no question that brands need to be careful about how they present themselves on social media. No one wants to be bombarded with ads and promotional material, and no one wants to follow a brand that is constantly spamming its fans. However, that doesn’t mean that brands should be bashful about showcasing their items.

Appearance is everything, and if a brand’s social media presence is lackluster, potential customers are going to take notice.

It’s important for brands to find a balance between being too promotional and being too shy. The key is to focus on providing value to fans and followers and to do so in an engaging and visually appealing way. When done right, showcasing items on social media can be a great way to generate interest and excitement.

15. Make your creativity & voice count

With over one billion active users, Instagram is a veritable goldmine for businesses looking to sell products and services. However, because of the “gold rush” mindset of making sales on Instagram, firms frequently face intense competition. You need to be creative if you want to stand out from the crowd.

One way to be creative is to focus on quality over quantity. Don’t just post any old thing in the hopes of getting likes or sales; instead, take the time to craft well-thought-out posts that will really resonate with your target audience. Additionally, make use of Instagram’s various features, such as Stories, to give your followers a behind-the-scenes look at your business and what goes into making your products or services.

Another way to stand out from the competition is to be responsive to your followers. Like and comment on their posts, answer their questions and Show that you’re a real person who cares about their experience with your brand. By building relationships with your followers, you’ll create a loyal customer base that will be more likely to support you in the long run.

So, if you’re looking to make a sale on Instagram, don’t be afraid to get creative. With a little effort, you can definitely stand out from the crowd.

16. Curate & promote user-generated content

User-generated content (UGC) is content created by users of a company’s product or service. This can take the form of reviews, testimonials, photos, videos, or any other type of content that users create and share online.

Why is UGC such a valuable marketing tool? There are a few reasons. First, it helps create social proof. When other people are using and sharing your product, it makes it more appealing to potential customers. Second, it’s a great way to build relationships with your customers. When you share their content, they feel appreciated and more likely to stick with your brand.

Finally, UGC is a cost-effective way to create content. You don’t have to spend money on hiring professionals to create it – your customers will do it for you. And, as we all know, quality content is essential for effective marketing.

Consider curating and promoting user-generated content. It’s a strategy that can help you boost your brand and build relationships with your customers while saving you money.

17. Sell with Instagram stories

Stories are currently the most popular sort of content on Instagram. Thanks to their 500 million daily active users, stories are no longer simply a curiosity for eCommerce firms and shops. Stories offer a unique, personal and immediate way to connect with potential customers.

In addition, stories are incredibly versatile, allowing businesses to showcase products, share behind-the-scenes content, or even run ads. With so much potential, it’s no wonder that stories are quickly becoming the go-to content format for brands on Instagram.

18. Create Instagram-specific landing pages

Creating Instagram-specific landing pages can give customers a smooth purchase experience while also allowing you to track how successfully your Instagram followers convert. By directing your followers to a dedicated landing page, you can provide them with a streamlined purchase process that is optimized for mobile devices.

Additionally, by tracking conversions from your Instagram traffic, you can gain valuable insights into the effectiveness of your marketing efforts on the platform.

19. Promote your most popular products via Instagram ads

There’s no doubt that Instagram is one of the hottest social media platforms out there, with over 1 billion active users. And with 80% of users following a business on Instagram, it’s a great place to promote your products and services.

One of the most effective ways to do this is through Instagram ads. By targeting your most popular products to your target audience, you can increase your chances of making a sale. And with the ability to target specific demographics, interests, and even locations, you can really narrow down your audience to those most likely to convert.

Instagram ads are a great option. Just be sure to target your ads wisely and you’ll be sure to see some great results.

20. Foster relationships with influencers

Working with influencers enables marketers to introduce themselves and their products or services to a wider audience in a more organic way. Additionally, influencers have built up a level of trust with their followers, which can make sponsored ads from them more effective.

Another reason why Instagram influencer marketing is gaining popularity is that it is relatively affordable. compared to other forms of advertising, such as TV or print ads. Additionally, it can be more targeted, since influencers often have niche audiences.

Finally, Instagram influencer marketing can be more flexible and dynamic than other forms of advertising. Influencers can be used to promote a one-time event or sale or to provide ongoing ambassadors for a brand. This flexibility makes influencer marketing a very attractive option for businesses of all sizes.

21. Rethink your posting frequency

While it is true that brands should post frequently on Instagram to enhance their chances of making sales, this does not mean that they should post multiple times each day.

In fact, posting once each day should be considered the bare minimum, with posting more often being even better. However, brands should not simply spam their followers with multiple posts each day, as this will likely lead to them losing followers instead of gaining them.

Instead, they should focus on quality over quantity, and make sure that each post is interesting and engaging.

22. Promote your Instagram anywhere & everywhere

There’s no shame in promoting your Instagram account on other networks. In fact, it’s a smart way to get more followers and engagement. Just be sure to tailor your content for each network.

For example, on Twitter, you might post a teaser photo with a link to your Instagram account. On Facebook, you could post a photo album of your latest Instagram photos. And on Pinterest, you could create a board with your best Instagram shots.

23. Listen to your customers

Listening to your customers on Instagram is a good Instagram marketing strategy. By monitoring what people are saying about your brand, you can get visible insights into how people perceive your brand and what they like and don’t like about it.

This feedback can help you fine-tune your marketing strategy and make your brand more appealing to your target audience. Additionally, responding to customer comments shows that you care about your customers and their experience with your brand.

This can help build customer loyalty and encourage people to spread positive word-of-mouth about your business.

24. Measure your ROI

To establish or increase your paid advertising budget, you must demonstrate the ROI or return on investment. Additionally, it’s the only way to determine whether your marketing campaigns are effective.

Paid advertising is a significant investment, and you need to be sure that you’re getting a good return on that investment. The best way to do that is to track your results and compare them to your goals.

If you’re not seeing the results you want, you may need to adjust your budget or your campaigns.

25. Know your business goals

It is said, “first things first” which clearly means important matters should be managed before other things. Some questions that may arise in your mind are, What are you looking for on Instagram? What is the function of your brand with Instagram? Whether you have posted one photo or you are an Instagram professional, consider these tips for Instagram marketing strategy.

  • What should Instagram enable to do when compared with other platforms?
  • Who are your targetted audience and who are the members active on this platform?
  • How can Instagram combine with other social networks in social marketing strategy?

Instagram’s focus on sharing images provides a suitable platform to display your people culture, besides your own products and services. Instagram, being available on your mobile phone, is the suitable platform for displaying specific moment or captured visuals. This provides followers much better chance to deal with your particular brand.

Based on your type of brand, key performance indicators and industry, Instagram marketing strategy need to target the following objectives:

  • Increase awareness of your online brand
  • Demonstrate the culture of company
  • Discuss about your entire team and hire new talents
  • Enhance engagement of customers and their loyalty
  • Showcase your own products and services
  • Boost and complement different event experiences
  • Incentivize the consumer engagement
  • Share news of industry or company
  • Build an engaged community
  • Connect with other influencers
  • Boost sales through more traffic

26. Build Instagram content marketing strategy

Content is said to be the basis of Instagram presence and B2C businesses are now using Instagram for the promotion of their products and services. However, other B2B companies focus on the culture and team recruitment of their company. The right method is the one that displays your brand in the best way. Depending on your targeted audience and business objectives, create a plan in order to deliver quality content for your community regularly.

If you want to start, make sure you follow these effective steps to develop and produce high quality Instagram content:

27. Develop content themes

You need to evaluate your business objectives and know the features of your online brand for displaying them in Instagram content. Other than this, your products, culture, services, and team members provide higher potentiality over time. After you create the list of particular content themes, include important subjects for the videos and images. The content topics should not only support the voice of your own brand but also visual images.

Instagram photos having faces will generate 38% more likes in comparison to the ones without images. Developing content themes for what will exactly work is necessary to attain success. You may begin by using Instagram analytics tool to target content and know what will actually drive more engagement. After you collect the data, build content ideas around those visual images, whether they are photos having faces, dark-colored videos or images of your own products. A speedy Instagram audit will help you to get an idea on everything you should know.

28. Find content ratio and medium

Instagram had first begun as a photo-sharing application, however it has huge base of users who publish everything starting from videos, graphics and so on. Create proper balance of different kinds of content that will be suitable for your resources and the engagement from your targeted audience.

If the video allows you to share a convincing story of your product, try to work it in your content often. In case you do not have proper resources for a video of high-quality, then use the video for particular promotions and campaigns. Quality matters for Instagram too and it is a wise decision to spend your valuable time in developing quality content.

Instagram also offers different additional apps that enable you to become creative with the posts. The Instagram application consists of the following:

  1. Hyperlapse: This application lets users click on stop-motion time-lapse. The camera will move at a shorter distance and the action performed for each shot clicked is quick.
  2. Layout: Images and videos can be combined together in one Instagram post by means of mirrored landscape features and custom layouts.
  3. Boomerang: Boomerang plays a short video both forward and nonstop motion.
    These additional applications enable consumers and brands to create unique and Instagram-related content without the need for video production or in-house designing.

29. User-based content

If the members of Instagram like to share posts about your brand, then you have complete access to the storage of potential content. Generating content from fans will enable you to get more audience engagement and then create incentives for the audience for sharing your posts. Different brands depend on Instagram user-based content for filling Instagram feeds.

Instagram relies on UGC for the promotion of its brand online. However, a particular brand that completely ignores UGC is said to be AirBnB. Each image on this social platform is the right place where customers may book through its website. The company possesses a suitable landing page for the followers to search for all Instagram places that have been mentioned by customers.

UGC may be rewarding, but the images you select to curate need to match with the aesthetic of your online brand. Don’t forget to assess users’ accounts and their posts before sharing content to make sure that it is appropriate for your brand along with their account. Give credit by tagging the name of photographer in the caption and give your fans an insight on how they can get featured.

Why use Instagram for marketing?

There’s no question that Instagram is a powerful marketing tool. With over 1 billion monthly active users, it’s one of the most popular social media platforms out there. And according to recent studies, 83% of users say that Instagram helps them research new products and services.

This is great news for businesses, as it means that Instagram can be an incredibly effective way to increase brand visibility and reach new customers. Even better, Instagram is a highly visual platform, so it’s perfect for showcasing your products and services in a creative and engaging way

Top Instagram marketing tools


Pablo is a simple-to-use programme that lets you upload your own photographs for editing on the go. They may develop a quotation image for your brand using a variety of lovely fonts, graphics, and logos.


You can save hours by using PromoRepublic’s Smart Posting instead of spending that time trying to acquire results from social media sites. You can create and plan posts using this scheduling tool within a unique content calendar. Even a posting schedule based on your industry and time zone can be generated by it!


Renderforest is an internet application that makes it incredibly simple to make hundreds of captivating films. There are a plethora of templates available that may be altered to suit your requirements.

Simply select one of the amazing layouts and designs, alter the colors and fonts, and then add some images, texts, or audio. Use this tool to share your captivating videos.

Any business could benefit from using Renderforest to promote itself on social media of any kind.


Canva is an amazing app for creating stunning Instagram layouts. It has a sizable collection of ready-to-publish layouts that are also extremely configurable to keep your identity consistent.

The app is very user-friendly and makes creating beautiful layouts a breeze. I highly recommend it to anyone looking to up their Instagram game.


With the help of this app, winning Instagram videos can be produced. It simply uses the user’s own unprocessed video material, selected music, and video style from their assortment of formats and styles.


For brands, selling on Instagram is probably simpler than ever. Providing you are aware of the platform’s layout. These top Instagram marketing strategies should have given you some useful information and much-needed motivation about what it takes to use Instagram to increase sales. By following these instructions and using the resources provided, you may create a strategy to attract new clients while maintaining relationships with current ones.

Raj Kishore About Raj Kishore A digital marketing consultant at VOCSO. I've been working in digital marketing since 2010 and I am an expert at generating leads online via SEO, Paid Marketing, Social Media Marketing, Email Marketing, Site/Landing Page Testing and Optimization, and Display and Remarketing.

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