If you are a digital marketing agency, you will definitely be familiar with the importance of link building for SEO (Search Engine Optimization). But the process of link building is extremely time-consuming and takes days and weeks.
What if your client asks for tens or even hundreds of links, and you’re out of a dedicated in-house team?
Here comes the need for white-label link building services as this helps digital marketing agencies to build high-quality links even if they haven’t a dedicated house team.
When looking for white-label link-building, agencies should be wary as there are many link-building scams that are looking to make a quick buck off of inexperience and unfamiliar people.
If you’re planning to invest in a white-label link-building service, here is a quick and simple guide for you to understand white-label link-building and how you can get the best one for your business.
Table of Contents
What is white label link building?
White-label link building is a known process in which an SEO service provider builds backlinks for different businesses. Backlinks are one of the most important factors in SEO. Creating high-quality backlinks can help improve your website’s ranking in search engines. There are a number of backlink creation strategies that digital marketing can use to get high-quality backlinks to your website. In this process, the service provider sends the unbranded report to the agency. This report is typically called a while label report which is later rebranded by the agency before sending to the end client.
With a certified SEO link-building agency, many digital marketing companies avail full ownership of the links they build.
A white-label link building is the best choice if you are a small business or an SEO consultant who wants the expertise and assistance of an outreach specialist in order to ensure client satisfaction by building quality links.
Also, if you want to expand your SEO business, a white label SEO service provider will offer you affordable and cost-effective link-building packages for your services.
How does white label link building work?
On search engines like Google, the algorithms consider multiple factors before ranking any website, and link building is one of the most critical and necessary factors of all. Having a high-quality link to your website will help you to gain organic ranking to your website, and it also provides a ton of authority.
If you have a great number of clients in your SEO agency business, link building will be one of the most demanding services they can ask for. Unfortunately, the process is not easy and requires manual effort.
Here comes the time you need to get a white-label link-building service from a reliable source. An agency that can deliver quality white hat backlinks to your clients at timely and highly discounted prices will make it a feasible solution to your problem.
While your business focuses on other SEO services, a white label link builder will make your job easy by providing high-quality links to your client.
While label building is a six-step process, which starts with an agency that places an order with a white label SEO service provider.
Here is a step-by-step guide to understanding how the white hat linking building process works:
How the white hat linking building process works
1. Connect with an agency
First, you can place a test order with a reliable white hat SEO service provider. The agency you will contact will explain to you their attractive offers and deals depending on the number of links you want.
2. Choose the template
The next step is to choose the right template for your business that meets your needs. A white-label SEO service provider will be working with different agencies already. You should make sure that they don’t follow a stringent template.
3. Place a test order first
Once you have placed your test order, the SEO service provider will update the template with the name of the client and target the URL with a keyword. In the next 10-15 hours, make sure they start link-building activities on your order.
4. See approvals
This step is very important as you want to get the work done according to your requirements. You should ensure that the SEO service provider adds the exact domains against each keyword. They must have a team that gets the relevant site based on DA or organic traffic.
5. Prepare content for reviews
Finally, you can check the content with a link in a google doc file. You should inspect the quality of content to see if anything wasn’t missing and if the links and anchor text are mentioned at the right spot.
In case you find anything, immediately contact the SEO service provider and rectify the work.
6. Provide white label report
Once the links get live on the search engines, the SEO reseller will send you a report including the details of the domain and cost.
It will be a completely white-label report which you can customize for your client and rebrand it.
Benefits of using a white label link building
Nowadays, as digital marketing is expanding, being an SEO agency, you will find many requests for link building from your client. Your clients don’t have adequate knowledge or resources for white-label link building. So, you can be the hope and solution to their problems by providing quality backlink services to your clients just by outsourcing to an SEO reseller for link building.
An SEO reseller in this regard will do all the link-building work for your client and send you an unbranded report which you can convert or rebrand with full ownership.
White-label link-building services come with multiple benefits to your agency. All of these benefits are unmatchable to the services that are offered by your in-house SEO professionals for link building.
There is a list of benefits you can avail yourself of by signing up for certified link-building services by any white label SEO agency.
1. High-quality backlinks
White-label link-building services will be a great help to your clients as they will get not only higher rankings but also more organic traffic to their websites.
For this, you must sign up with a reliable SEO agency that offers 100% white hat backlinks building techniques for your business. It also gives you peace of mind even if your unhappy client asks for link replacement in any case.
The agency you will sign up for uses manual blogger outreach as a strategy to get exact and in-content links desired by the client. Because link building is one of the most time taking processes, it’s crucial for websites to rank on Google.
A manual outreach will ensure high-quality links built through quality blog posts which are later published in authoritative niche-specific publishing sites.
That is the reason why it has become easy for small SEO agencies to help their clients get higher rankings through high-quality backlinks.
2. Value of money
You must be familiar that an in-house team of SEO professionals will be very costly to maintain, and you will have to pay them highly per individual for the services right on time. If you are unable to get qualified personnel, this cost won’t make any sense for your business.
You cannot also trust the freelancers from Fiverr or Upwork, as there is no guarantee that you will get desired results. That is the main reason why signing up for an SEO company is better than getting white-label link-building services.
You will be offered link-building packages, which are affordable, and you only pay for the service you want without any hidden charges.
If you find any white label service provider at cheaper rates than the market, before luring to that offer, you should first check their online reviews. An SEO expert will always suggest you choose a white label service at affordable rates, but you should make sure that the services are high in quality.
3. High-quality content
Quality content can go a long way if it consists of quality backlinks which help in creating more actions and engagement. But if you offer poor-quality content, it can eliminate engagement and hurt the link-building services you have provided.
This is why a professional white hat label SEO service provider will ensure you quality content from proven writers. The major benefit you can avail with high-quality content is the maximum opportunities of getting the best publishers to earn your clients more backlinks.
Also, it can provide a good amount of trusted referral traffic to your client’s website.
4. Readymade infrastructure
Link-building services involve several tasks, including finding the right person to speak for the job, negotiating the right price, pitching ideas, and contacting quality websites. All of these tasks make the processing time-consuming.
Therefore, specialized link-building companies are ready to do all the tasks for you at one-stop. They have a certified team of professional blogger outreach to outsource quality backlinks for your clients. They also have a healthy relationship with major and higher ranking websites on Google, and if they don’t, their team is specialized in forming good relationships rapidly.
It will save you more time to focus on other SEO services while the white hat link-building service provider will do their job.
5. Offer high proficiency
It is impossible to rush a link-building professional to get the job done quickly and successfully the moment any client approaches you. Why is that?
It’s a fact that hiring a professional link–building experts in a hurry will cost you more money, time, and, most importantly, effort. That is why finding the right SEO reseller becomes a daunting task for many companies.
In this situation, having a white label link-building service provider on the back end will save you from all the hassle and provide the desired services to satisfy your client. Usually, these experts own a specialized and diverse portfolio in multiple niches.
The benefit you will get is they already have developed a trusted relationship with different niche-specific website owners, so it will become easy for them to build quality links on time.
6. Allow you to meet your deadlines
Hiring an SEO expert is no easy task for many business owners. An expert with years of experience in providing quality content and delivering quality links is not easy to find. But there are certain SEO agencies that own a team of dedicated staff that are capable of completing the project on time without compromising on the quality of work.
With the help of guest posts, white-label SEO agencies have a dedicated team of experts to build quality content for clients.
It will ensure you and the client that the link-building task will be done effectively ahead of time before you meet the deadlines set by the clients.
7. Helps in building your brand
You are familiar with the numerous benefits you can receive if the client is satisfied with the services. Firstly, it will give you a positive review that can help your business to attract more clients, which in the end, provides opportunities to grow your business. You will be able to build your brand awareness by sharing a portfolio of satisfied clients and testimonials.
Even if you are unable to provide the desired services to your client-related link building, having an SEO reseller will save you from turning away your clients. If you are an SEO agency or a digital marketing firm, it will be quite time-consuming for you to understand the complex SEO strategies for businesses.
So, it will be a smart move to hire an SEO reseller who can outsource all the SEO-related work timely and deal with all your frustrated and sensitive clients. Also, a professional will know how to negotiate with such clients in order to provide quality services to them.
8. Long-term services
It is important to understand that few backlinks will not be as effective and give clients the ranking and authority they signed for. It is crucial for agencies to provide consistent white-label link building, which can fetch all the desired results.
Before hiring any SEO reseller or agency for link building, you should ensure that the professional you are hiring does not focus on on-time orders. Instead of this, you should hire a professional white label SEO service provider who can focus on long-term improvements for your clients.
What if your company or agency serves a diverse client base? Will you be able to meet their needs and demands with a one-time service provider?
Definitely not, so you should choose a service provider who is flexible enough to take diverse long-term orders and work under different budgets and goals.
9. Wide range of publishers
It’s a common fact that the more a publisher will be authoritative, the more valuable a backlink from the site he owns. Having multiple and diverse publishers will be an effective way to get the desired results.
If you have the same set of publishers for all your clients, you should know that the result won’t be satisfactory. First, you should look for publishers who can be valuable assets for you to build quality links for your clients.
Second, you should hire a white label SEO link-building service provider who is experienced in working with multiple niche publishers. It will help you to cater to a diverse range of clients and expand your brand worldwide.
10. Clear communication
Proper communication is the key and prerequisite element for business deals. Only an expert will be able to fully understand the client’s needs if they are capable of communicating. So, when outsourcing, you should hire a professional white-label link-building service provider who is capable of understanding the client’s needs and tailoring the SEO strategies according to them.
This way, you will be able to achieve client satisfaction by meeting his expectations.
Another advantage of hiring a professional white label service provider is you will be able to get timely updates about the project. Also, a professional will maintain healthy communication with the clients and deliver transparency at each step.
How to choose the best white label link building for your business?
If you want your clients to keep coming back to you for quality work when you are an SEO agency or a digital marketing firm, then you must choose a certified white-label link-building service provider.
It is important to choose a specialized source for link-building services; as mentioned earlier, you will find many scammers online just to take the money for you and ruin your business reputation.
When you opt for powerful and 100% accurate SEO link-building services, make sure you choose the company that assures you genuine traffic on your client’s website.
Here are some smart ways to choose the best while label link-building service provider for your business:
1. Understand link building
You should know that a good link-building agency will do everything for you and make the job done. But to identify which agency is suitable for you and offers you more attractive and affordable deals, you should first understand the basic processes behind link building.
This will help you identify your client’s needs and can communicate better with the agency. You will know whether you are getting value for the money you have invested in the project.
2. Understand your clients
Before you make any move, you should first have a clear idea about what you and your client demand to achieve. You also have to identify your SEO strategy to know how your link-building services will affect the outcome.
Another thing that is also effective to do is to know what factors don’t allow your client’s site to rank. Keeping the reasons in your head will help you to research the content your client is publishing and its competitors.
There are chances that your client’s website doesn’t rank above the competitors; maybe they are using high domain authority or more links in the content.
In this situation, here are two things you can provide:
- Improve the existing content
You can improve the existing content by checking whether it includes the targeted keywords. Try to learn what google likes in the content and implement the changes into the client’s website.
2. Update the keywords
You can use SEO tools to do the keyword search, where you can target high-traffic and low-competition keywords for your website.
Then produce content that targets these keywords. Make sure your client doesn’t demand instant results because, with white-label link building, it will take time for the websites to rank on search engines.
3. Do case study
How do you know the agency you have chosen provides the record of placing high-quality links in the content?
Researching the website and reading the reviews will help you to identify but it won’t be enough.
You should ensure that the agency has the case study in which they have displayed the links. It is important for your business to select an agency, not on the basis of cost but professionalism, to deliver high-quality links which you can display to your clients proudly.
Also, inspect that the agency has a tried and texted white label link-building process.
4. Real-time reporting
When you trust another agency to produce work for your clients, then it becomes necessary for you to keep the check and balance. Also, it will save you from any delays.
The best-of-all-time white-label link-building website provides a report that explains the value of links built for your clients. Also, it demonstrates the working updates on the project.
If any agency refuses to report you, it will be a clear red flag for you to keep your business away from these scammers. You can ensure that you are signing up for a good quality link-building agency by using SEO tools like Ahrefs, which will show the number of referring domains they own.
5. Get realistic guarantees
A best white-label link-building agency can only rely on its link-building process. Therefore, these agencies will guarantee a minimum number of monthly high-quality backlinks.
Here you should be wary of the agencies that offer you unrealistic guarantees of placing links to certain websites or those who promise something too good to be true for your business.
You should also know that white-label link-building services are expensive because it is the most effective way to improve the search ranking of any website. You should be aware of the scammer who offers your cheap prices for services just because you are inexperienced.