Mobile app development is taken as one solid career option ever since it started trending a few years ago. So, more and more people started to learn mobile app development and set up their own businesses. Many also sought for a career path offering their services to the leading software companies all over the world. Well, regardless of how mobile app developers choose to offer their services, there are always some great opportunities available in this lucrative industry. And if you also have the skills and are waiting for the right opportunity to come your way, you should better act yourself and start selling mobile apps to local businesses. You may want to develop mobile apps for designers, other developers, restaurants, coffee shops, schools, colleges, or just about any local business you can think of in your area.
However, when you want to make money selling mobile apps to local businesses, you really have to act carefully and take the right approach to make the most of the opportunities that are presented to you. Broadly, the process can be divided into two main steps i.e. development of the app and marketing of the app. Let’s discuss each of the two phases one by one.
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How To Develop Your App?
Developing the apps that sell like hot cakes requires you to be mindful and take the right approach to development. Here is what you need to take care of when developing the mobile apps for local businesses.
1. Research The Market
Just like every startup, mobile app development also starts with is a first basic step. Nothing can be done successfully without proper research. Researching the prospects allows you to find out what exactly people are currently using, what they’re looking for, and where you can fit in. It also allows you to come up with new ideas for app development that are targeted towards a specific group of people. Proper research of the prospects and the competitors will also help you determine what kind of response your prospects will offer to the kind of app you are willing to develop. Also, if there are several local businesses within the same niche that may be able to take advantage of the features offered by your app, it will be great for your cause as it will help you put in all the effort once and then cash on it for years to come. So, whatever the case, make sure that you develop an app after thorough market research.
2. Choose The Right Idea
Mobile apps could be developed around different ideas and choose the right one is the key to ensure that you make the most of your development efforts. Your idea should be something that can bring quantifiable benefits to the local businesses you want to sell it.
3. Develop An App With Unique And Solid Features
It’s a no-brainer. Whatever you sell in the market, if it is not unique and useful then nobody will be ready to buy it. So, you should really keep this thing in mind. Focus on specific features and find out how they can be beneficial for your prospects. Also, determine what kind of features your competitors are offering in similar apps and then find out how you can make your app better and unique. The benefits your apps’ feature will deliver to the prospects are exactly what will earn you all the profits at the end of the day.
How To Market Your App?
Once you have developed a solid app, it’s time to market it properly to generate more and more leads. Here are a few things that you should be careful about and a few that can help you get better results from your marketing efforts.
1. Pitch Your App The Right Way
Pitching your app to the prospects can turn out to be quite confusing sometimes. You really have to be spot on in order to grab their attention so that they may not simply reject buying from you. Make sure that you never drive the conversation or force the prospects to buy from you. Secondly, you should never try to sell the app features rather tell the prospects exactly what benefits those features will be able to deliver to them. These two factors are the key to successful pitches. If you fail to do that then you may be out of luck, unfortunately.
2. Get Your App Reviewed
Reviews help build credibility for your offering and you can get reviews in a couple of ways. You can either pitch your app to popular app review websites to get it featured there or you ask your current users to leave a review for your app both at the app store and other online review options. The first one can be paid for as well while the second option may help you get genuine reviews from those who are already using your app.
3. Spread The Word Out
In today’s modern world, social media has really turned out to be one great platform for marketing. Just about everyone is on popular social networks like Facebook and Twitter and if you are able to launch a marketing campaign there then you can be able to reach out to your prospects in a more effective manner than any other possible marketing avenue. All you have to ensure is to come up with a compelling message that can turn your ad viewers into your prospects and then eventually your longtime customers. This will allow you to make sure that people come looking for you rather than you researching the prospects and reaching out to them. You just have to make a generic reach and anyone interested will come to you after seeing your ads.
4. Price Your App Appropriately
This one may not be related directly to marketing but it really has a direct effect on how many sales you are able to generate. It is true that your app is a result of your hard work and months of efforts but you still need to make sure that the price you set for your app is market competitive. If similar features are being offered by your competitors at the low price then prospects would rather opt to go for their product instead of yours. So, research the market properly, determine what others are charging and what your prospects would willing to pay for such an offering, and then set an appropriate price accordingly. If you fail to do that then you may either be able to make fewer sales or even no sales at all. So, be very careful with that.
So, that’s probably all for now. You must have got some good insights by now as to how you can make money selling mobile apps to local businesses. You have to work on both fronts i.e. the app itself and the marketing aspect. And, if you are able to put things in the right direction then it won’t be long before you start making thousands of dollars by selling your apps to local businesses in your area. It’s quite a lucrative proposition and all it takes is for you to take the right approach to make more money than what might have ever imagined. Just get on it right now and start developing your first app if you aren’t already developing a few!
About James Barrett
James Barrett is a passionate writer who writes mostly about tech with a focus on Apple’s products, news and reviews. Currently, he’s a contributing author at Apple Pit.