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Try searching for your personal or business name on the internet. What do you see? What about the reviews? The goal of every business is to achieve maximum profit. Every business needs its clients to be satisfied with what they are offering. Reviews play a major role in keeping old clients, getting new ones, and having an active community. Most people, when searching for products, the first thing they look at a company are the reviews. This will convince them to buy a product or service and make them buy from you again. The thing that has to go right next to the quality of what you offer is review managing.
You can say, “I am doing the best I can, but I still get negative reviews!” but are you actually doing the best you can? In this article, you will find 13 tips to manage your online reputation and deal with negative reviews. Use this as a guide to help you. You will be surprised at the changes it will bring to your business.
But first, you have to focus on providing excellent services if you start giving your clients the best of what your business offers, you are not only not leaving space for negative reviews, but you are also giving your buyers reasons to leave positive reviews too! Just think about it. You can get these kinds of reviews without even asking. This is the tip that every huge company uses and is proven to bring success to yours too.
But how are you not leaving space for negative reviews? In short, you do not give buyers a reason to hate. Some people, when buying something new, are desperate to find a mistake or a reason to dislike it.
Online reputation management is a game-changer for any immigration and visa consultant. This service will protect them from slanderous reviews, negative feedback, and all other forms of internet harassment. Professional online reputation management services also ensure that their negative content doesn’t show up in Google searches. In addition to eliminating this unwanted content online, enable immigration firms to obtain new clients and cases consistently.
Online reputation management is a big part of any business in today’s digital world. If you are an immigration and visa consultant, or you work in the industry, then your online reputation is crucial. It’s not enough to be a good professional. You need to have the right skills and experience for your clients’ needs as well as being knowledgeable about all of the political changes that could affect their cases. The stakes are high if you make a mistake because it could cost someone their livelihood or even worse – freedom! That’s why it’s so important to safeguard your online reputation at all costs. With these tips, immigration firms can manage their online reputations and also deal with negative reviews:
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Yes, there is nothing wrong to ask for it. Most people, although they like something they bought, 97% of the time they forget to leave feedback on the item. Of course, you have to excuse them – they do not know how much it means for a seller to have The Best Reviews on their Items. As we said, there is absolutely nothing wrong with Asking your clients for feedback. But you have to do it using some kind of strategy. How can you do that?
For example, after purchase you can send a message saying, “Thank you for your purchase! It would help us a lot if you shared what you think of the product with others!”, or you can send a message like that sometime after the purchase, so people can test your product’s quality, and be compelled and want to write positive feedback.
Another way you can go about this is by making their feedback experience as soon as possible. A study has shown that people on the internet take about 5 seconds to decide if they are going to stay on a page or leave. Now you have to take advantage of this, as you only have one shot to get a review from one client. First, find a way to grab their attention and second, make the rating easy. You can optionally offer a box that they can write and use the 5-star rating option.
That’s a strategy that many companies are using – and you should start implementing it too. It is proven for business success. How can you use it? The easy way to go about it is after a purchase, you can offer the buyer a 10% discount coupon on their next purchase if they leave a positive review. This both benefits your sales and your community.
This is a strategy that can help you prevent negative reviews and convert them into positive at the same time. For example, if you see a bad review on the internet, you can offer your client to kindly discuss it. You can offer a refund and ask for them to convert their negative review to a positive one, sharing their refund experience with others. This way, you let others know that you are a reliable company that whatever happens, you will find a solution.
If you start using Review Generating Platforms, you will find it a lot easier to engage with your clients, as everything will be organized and User experience friendly. Clients will surely appreciate it, as it will be good for them too, as they do not have to search for reviews. Instead, they will find everything they need in one single page. This could be used in combination with the previously discussed strategies.
From the SEO point of view, Asking your Customers for Feedback could be very beneficial. After purchase you can remind them to leave feedback, and the more you ask for it, the better for you. Why is that? Other people in your Platform will see that you care about what other clients think of your product, and they may become interested in leaving a good review themselves after they see others do it.
If you have done everything we’ve discussed so far, you have created yourself a Positive Online Image. Keep doing the 4 previous steps and Be active. Being Active plays a major role in your image, as clients want sellers to be there for them 24/7. What you can do is respond to as many reviews on your Platform as possible, even on the negative ones too. But how will that keep negative feedback out?
Firstly, even if someone leaves a bad review, if your platform is full of positive content, people will most likely focus on why they should consider you, rather than why they shouldn’t. Also, as you are trying to solve your consumer’s issue, people will see that and surely appreciate it.
Managing your business requires time and effort, especially if you are just starting. People will make comments on the way you operate, your products and much more. In these situations, you need to act and the best way to do that is to use tools that will help you categorize your comments, explaining how you can react to certain ones and much more. The Internet is the answer. Anything from the most complex applications to simple guides will work. They just have to help you Stay Active.
Did you know that? You can select the results that you want to be the first show up on the Search Results. For example, if you have some positive feedback that you be the first thing that others see, you can do that and simultaneously, you push down the negative search results!
Social Media plays a huge role in marketing. Many people use social media to do everything. There they can also find information about your brand. You have to make sure that you respond to every opportunity that comes that someone mentions you. You can either mention a product that they may be interested in or respond to their review. Either way, responding to these situations is categorized on customer service.
So far we have been talking about other people. Now it is time to share your opinion about your products. This is crucial, as a good product or service needs a good description. A description should include your personal opinion too, but, of course, not on the product page. Using a Blogging Site could make your description of an item a lot more specific and attract buyers as well.
Some people may try to resell your products, claim them as they are theirs and give you no credit. All that on Copyrighted products and services. In order to prevent that from happening you need to fill trademark violations on the platforms, you are using. At the end of the day, this could prove to be crucial.
People usually when searching for something, stay on the first 2-3 websites. You can be in the top 3 too. However, keeping a good ranking on the web needs time devoting. Some things you have to remember are keeping your content up to date and constantly updating it, using all kinds of metadata when designing your website, and improving video and image quality with alt tags. These are just for reference.
Branded keywords are the search terms that online searchers include your brand name or a variation of the brand name to find about your or your services. You need to find out such keywords variations and create content related to these search terms so that your customers can find your own results rather than negative reviews pages. For example, we take an example of “Radvision World Consultancy” an immigration consultancy in India. What happen when user search for Radvision World Consultancy? You will see the website and other external profiles in the search results. It means you need to create other profiles on social media and business listing sites so that you can grab top results for your own created pages or profiles.
Also, you can find other brand name keyword variations suggested by Google. Google shows related search results whenever you search anything on Google. Let see what Google is showing when you search for Radvision World Consultancy;
Now you can create new content by using these search terms and post on your website and other websites or blogs as different content formats like blogs, press release, infographics, videos, etc, to rank with these search terms variations. It will also help you to our negative profiles from the search results if you do your work consistently.
Many studies have shown that people like changes. When they see a change they get excited, and that’s what you have to take advantage of. Another reason to keep your content fresh as discussed previously, if you update your content you have a higher chance of being at the top search result. Try to publish content on your top ranking pages on regular basis so that these pages stay stable in the Google SERPs.
Now you are aware that your reputation is an important factor in the success of your business. By following these strategies an immigration agency can maintain a positive online reputation. To sum it all up, these 13 tips will change your client’s experiences while searching, immigration and visa services, and reviewing you. These tips are used by famous immigration companies and proven to be successful. Of course, what you want is maximum profit, and that is the goal of every business. You can have it if you keep the quality you offer your main target. If you use these tips effectively and strategically, you can make your business fly!
Need help with your immigration project? We have expertise in immigration industry that help our clients to grow their business fast and effectively. Check out a case study from one of our happy clients name Radvision World Consultancy to know how we increased organic traffic 125.50% in 3 months. To grow your immigration business with us, schedule a 30 minutes free call discussion with our experts about your new or existing app development project!
About Deepak Chauhan Hi, I am Deepak Chauhan, a Digital Marketing Strategist. I'm the CEO & Co-Founder of VOCSO Technologies, a creative web design, development, marketing agency based out of India & USA. I love to blog about my experiences and strategies to help new startups. When I'm not working, I'm either traveling, playing foosball, cricket or learning photography.
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