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eCommerce Trends 2023: What Is the Latest in the Industry?

by : rajkishore Category : Marketing Date :
ecommerce trends

The world of eCommerce is constantly evolving, and staying ahead of the curve is essential for businesses to remain competitive. As we look ahead to 2023, a number of exciting trends are emerging that are set to shape the industry and influence the way consumers shop online. From the increased adoption of AI and machine learning to the growth of voice shopping and the expansion of AR and VR technology, the eCommerce landscape is changing rapidly. 

In this blog, we’ll take a closer look at some of the key eCommerce trends set to impact the eCommerce industry in 2023 and beyond

1. UGC: User-generated content

User-generated content (UGC) refers to any content about a brand that is created by its customers or users, rather than by the brand itself. This can include reviews, ratings, comments, photos, videos, and social media posts. UGC can be a powerful tool for e-commerce businesses, particularly in the current climate where virtual shopping has become more popular. One of the key benefits of UGC is that it helps to build trust and credibility with potential customers. When other customers share their positive experiences with a brand, it can be more persuasive than traditional advertising. UGC can also help to increase brand awareness and drive traffic to a website.

Additionally, UGC can be used to inform product development and improve customer service. In order to harness the power of UGC, e-commerce businesses should make it easy for customers to share their experiences and provide tools for them to do so. This can include creating a customer review section on a website, encouraging customers to share photos and videos on social media, or hosting a social media contest. By leveraging UGC, e-commerce businesses can build relationships with their customers and drive sales.

2. Increased Adoption of AI and Machine Learning

In 2023, the adoption of artificial intelligence (AI) and machine learning technologies is expected to significantly increase within the eCommerce industry. These technologies will play a crucial role in improving the shopping experience for consumers by providing more personalized and relevant recommendations, marketing campaigns, and product searches. AI algorithms will also be used to enhance fraud detection and prevent potential security breaches, helping to ensure the protection of sensitive consumer data.

In addition, AI will allow eCommerce businesses to analyze vast amounts of data and make informed decisions in real time. This will help to optimize supply chain management, improve inventory management, and streamline operations. AI-powered chatbots will also become more prevalent, providing instant and personalized support to customers 24/7.

In conclusion, the increased adoption of AI and machine learning in eCommerce will lead to more efficient and effective processes, improved customer experiences, and increased competitiveness in the market.

3. Growth of Voice Shopping

Voice shopping refers to the use of voice-activated devices, such as Amazon Echo and Google Home, to make purchases. This trend is expected to continue to grow in 2023 as more consumers adopt these devices and become comfortable with using them for shopping. The convenience and ease of use offered by voice shopping is a major factors driving its growth, as consumers can simply speak their orders without having to physically interact with a device or website.

Additionally, advancements in natural language processing (NLP) and speech recognition technologies are improving the accuracy and speed of voice-activated shopping, making it even more attractive to consumers. Brands and retailers will need to adapt to this trend by integrating voice shopping into their eCommerce strategy, either through partnerships with technology companies or by developing their own voice-activated applications. Overall, the growth of voice shopping is expected to have a significant impact on the eCommerce industry in 2023 and beyond.

4. Shoppers are looking for second-hand sales

The trend of shopping for second-hand or pre-owned items has been growing in recent years, as consumers become more conscious of their impact on the environment and seek to make more sustainable purchasing decisions. In 2023, this trend is expected to continue, as shoppers increasingly look for alternatives to buying new products and seek out second-hand sales for items such as clothing, electronics, and home goods.

Second-hand sales can offer a more affordable option for consumers, and many online marketplaces have emerged to connect buyers and sellers of pre-owned items. Additionally, brick-and-mortar second-hand stores and consignment shops are also seeing an increase in business.

As this trend continues to grow, eCommerce companies may need to consider incorporating second-hand sales into their offerings in order to meet the demands of consumers seeking more sustainable options.

5. Conversion tools will be critical

“Conversion tools will be critical” refers to the growing importance of tools and technologies that help eCommerce businesses optimize their conversion rates, or the percentage of visitors to their website who end up making a purchase. In a highly competitive eCommerce landscape, businesses must constantly look for ways to improve the customer experience and increase sales, and conversion tools play a crucial role in this effort.

Examples of conversion tools include A/B testing, personalization software, shopping cart abandonment solutions, and user behavior tracking systems. These tools help businesses identify areas for improvement on their website, such as slow load times, confusing navigation, and checkout processes, and make changes that can drive up conversion rates and boost revenue.

As eCommerce continues to grow and evolve, conversion tools will become increasingly critical for businesses looking to stay ahead of the competition and deliver the best possible experience to their customers. By leveraging these tools, businesses can gain a deeper understanding of their customer’s needs and behaviors, and make data-driven decisions to optimize the customer journey and drive sales.

6. Customer retention will be crucial to success

Customer retention is the process of keeping customers coming back to make repeat purchases, and it will be a critical factor in the success of eCommerce businesses in 2023 and beyond. There are several reasons why customer retention will be so important:

Cost-Effective: Retaining existing customers is typically less expensive than acquiring new ones.

Increased Lifetime Value: Repeat customers tend to spend more over time than new customers, and they are also more likely to refer others to the business.

Better Insights: Retaining customers gives businesses access to valuable data and insights into their preferences and behaviors, which can be used to drive better decision-making and improve customer experience.

Competitive Advantage: Businesses that are able to effectively retain customers will be better positioned to compete in a crowded eCommerce market.

In order to effectively retain customers, businesses will need to focus on delivering a superior customer experience, building strong relationships with their customers, and continuously improving their products and services. This will require a deep understanding of customer needs and a commitment to meeting those needs at every stage of the customer journey.

7. The headless and composable hype is real

The headless and composable eCommerce trend refers to a new architecture for building and managing online stores. In a headless setup, the front end (presentation layer) of an eCommerce site, also known as the headless store frontend, is separated from the back end (content and data management) and communicates with it through APIs. This approach allows for greater flexibility, scalability, and innovation in the front-end experience.

Composable eCommerce refers to the ability to build an online store by combining various reusable components, such as payment gateways, product catalogs, and shipping calculators. This approach allows businesses to choose the best tools for their specific needs and assemble them in a way that works for their unique business requirements.

The headless and composable hype is real because these approaches are gaining popularity due to their ability to provide a better user experience, faster time to market, and lower costs compared to traditional monolithic eCommerce solutions. Additionally, headless and composable eCommerce allows businesses to embrace new technologies, such as voice-activated devices and augmented reality, without being held back by outdated architecture.

Overall, the headless and composable eCommerce trend is a response to the changing needs and expectations of consumers, as well as the desire for businesses to remain competitive and innovative in a rapidly evolving digital landscape.

8. The era of super apps is here

The era of super apps refers to the rise of all-in-one mobile applications that offer a wide range of services, from communication and commerce to entertainment and lifestyle. These apps have become increasingly popular in recent years, as consumers seek out more convenient and integrated experiences.

Super apps have disrupted traditional business models and have created new opportunities for companies to reach and engage with their customers. For example, super apps like WeChat and Grab have revolutionized the way people in China and Southeast Asia communicate, pay for goods and services, and even invest their money.

The emergence of super apps is driven by several factors, including the growing use of smartphones, the increasing demand for on-demand services, and the need for seamless and integrated experiences.

In the future, it is likely that super apps will continue to grow and evolve, offering even more services and features to meet the changing needs of consumers. Companies that are able to embrace this trend and effectively leverage the power of super apps will be well-positioned for success in the years to come.

9. Rising Importance of Standout Brand Experience

The “Rising Importance of Standout Brand Experience” is a trend in eCommerce that emphasizes the importance of creating unique and memorable experiences for customers that go beyond just selling a product. In 2023, customers will increasingly expect a personalized and engaging shopping experience that aligns with their values and preferences.

Brands that can provide a standout brand experience will differentiate themselves from their competitors and create loyal customers. This can be achieved through things such as interactive product displays, personalized recommendations, augmented reality experiences, and seamless omnichannel integration.

Businesses that prioritize the development of a standout brand experience will be well-positioned to compete in an increasingly crowded and competitive eCommerce landscape. This trend highlights the need for eCommerce companies to focus not just on selling products, but on creating a differentiated and memorable brand experience that engages and excites customers.

10. Focus on Online Marketing Effectiveness

One of the key trends in eCommerce for 2023 is a focus on online marketing effectiveness. With the increasing competition in the eCommerce space, companies will need to make sure that their marketing strategies are optimized for maximum impact. This will involve a combination of data-driven insights, creative thinking, and an understanding of the latest marketing technologies.

Here are some ways that companies are likely to focus on online marketing effectiveness in 2023:

Data-Driven Marketing: The use of big data and advanced analytics will become increasingly important in understanding consumer behavior and tailoring marketing campaigns to specific target audiences.

Personalized Marketing: Personalized marketing will continue to be a key focus, using data insights to provide relevant and targeted messaging to customers.

Social Media Marketing: Social media will remain a critical component of any marketing strategy, with companies focusing on creating engaging and shareable content that resonates with their target audience.

Influencer Marketing: Influencer marketing will continue to grow in importance, with companies partnering with social media influencers to reach new audiences and build brand awareness.

Mobile Marketing: Mobile will become an even more important channel for eCommerce marketing, with companies focusing on developing mobile-optimized experiences and marketing campaigns.

Overall, companies that focus on online marketing effectiveness in 2023 will be better positioned to reach and engage their target audience, drive conversions, and ultimately grow their business.

11. More Short-form Video Content

Short-form video content is a trend that is expected to become increasingly popular in the eCommerce industry in 2023. This refers to videos that are brief, typically less than one minute in length, and designed to quickly engage the viewer and convey information about a product or brand.

Short-form videos can be used for a variety of purposes, including product demonstrations, unboxing videos, behind-the-scenes looks at a brand, and customer reviews. They are especially effective on social media platforms where attention spans are shorter and consumers are looking for quick and easy-to-digest information.

As more consumers turn to video for information about products and brands, eCommerce companies will likely invest in creating more short-form video content to capture their attention and drive sales. Additionally, advances in video creation technology, such as smartphone cameras and editing apps, make it easier than ever for businesses to produce high-quality short-form videos.

Overall, short-form video content is expected to be a key driver of growth in the eCommerce industry in 2023 and beyond, as businesses look to use video to connect with consumers and build stronger brand relationships.

12. Tech Stack Consolidation

Tech Stack Consolidation refers to the process of simplifying and streamlining the technology tools and systems used by an eCommerce business. This trend is expected to continue in 2023 as eCommerce companies look to reduce complexity and improve efficiency by consolidating their tech stack into a smaller number of integrated and user-friendly tools.

Advantages of tech stack consolidation include reduced costs, improved data accuracy, and enhanced customer experiences through a more seamless and integrated shopping journey. By simplifying their technology infrastructure, eCommerce businesses can also improve their ability to respond to changing market conditions and customer needs, leading to increased competitiveness and growth.

Examples of tech stack consolidation in eCommerce include the integration of multiple customer relationship management (CRM) tools into a single platform, the use of all-in-one eCommerce platforms that provide a comprehensive suite of tools and services, and the consolidation of multiple payment gateways into a single, unified payment platform.

Overall, tech stack consolidation is expected to be a key trend in eCommerce in 2023 as businesses strive to improve their operational efficiency and competitiveness in an increasingly crowded and dynamic marketplace.

13. Fewer Dependencies on Marketplaces

“Fewer Dependencies on Marketplaces” refers to the trend of eCommerce businesses reducing their reliance on third-party online marketplaces like Amazon and instead focusing on building their own direct-to-consumer (D2C) sales channels. This trend is driven by several factors, including the desire for greater control over the customer experience, the need to access customer data and insights, and the desire to build stronger relationships with customers.

In 2023, eCommerce businesses will continue to seek ways to minimize their dependence on marketplaces and focus on building their own brand, increasing customer loyalty, and driving revenue through their own websites and channels. This will likely involve investments in areas such as website design, customer service, and marketing, as well as the use of new technologies such as AI and machine learning to enhance the shopping experience.

In summary, “Fewer Dependencies on Marketplaces” is a trend that reflects the desire of eCommerce businesses to have greater control over the customer experience, build their own brands, and drive growth through their own channels.

14. Buy Now Pay Later (BNPL)

The Buy Now, Pay Later model, also known as deferred billing or installment billing, allows shoppers to purchase goods or services and pay for them in regular installments over a set period of time, usually with no interest charged. This can be an attractive option for consumers who may not have the funds to pay for a purchase upfront but can budget for smaller payments over time. Additionally, some BNPL providers do not conduct credit checks, making it an accessible option for people with poor credit.

Buy Now Pay Later (BNPL) is a popular payment option that allows consumers to purchase goods and services now and pay for them later, typically in installments. This trend is expected to continue growing in popularity in 2023 and beyond, as more and more consumers seek flexible and convenient payment options.

One of the key benefits of BNPL is that it provides consumers with the ability to purchase items they may not be able to afford upfront, making it an attractive option for people with limited budgets or less access to traditional forms of credit. Additionally, BNPL often requires no credit check or upfront payment, making it an accessible option for a wider range of consumers.

For eCommerce businesses, offering BNPL as a payment option can help increase sales and customer loyalty. By providing consumers with a flexible payment option, businesses can make it easier for customers to make purchases, potentially boosting conversions and revenue. Additionally, BNPL can also help businesses to attract and retain customers who may be looking for a more convenient and accessible way to shop online.

Overall, the growth of BNPL is a key eCommerce trend to watch in 2023, as more and more consumers look for flexible and convenient payment options, and businesses seek to offer a seamless and accessible shopping experience.

15. Loyalty Programs

eCommerce loyalty programs are a popular way for businesses to reward their regular customers for repeat purchases. Customers typically earn rewards such as cash-back, discounts, next-purchase coupons, and freebies. This can encourage customers to make repeat purchases, as they know they will be rewarded for their loyalty. Additionally, businesses can use the data from their loyalty programs to understand their customers’ buying behaviors and present them with special offers based on their unique purchase history. This can help to increase customer retention and sales.

16. Influencer Marketing

Influencer marketing is a trend in eCommerce that refers to partnering with individuals who have a large and engaged following on social media platforms to promote products or services. In 2023, influencer marketing is expected to continue to grow and evolve, with businesses seeking out new and innovative ways to collaborate with influencers and reach their target audiences.

Some key trends in influencer marketing for 2023 include:

Micro-Influencer Marketing: As influencer marketing becomes more saturated, businesses are expected to shift their focus to working with micro-influencers who have a smaller but highly engaged following.

Increased Authenticity: Consumers are becoming more savvy and discerning, and they expect influencer marketing to be authentic and genuine. Businesses will need to ensure that their collaborations with influencers are transparent and align with their values and brand image.

Focus on Niche Influencers: Niche influencers who cater to specific industries or interests will become more important for businesses looking to reach specific target audiences.

Integration with Social Media Shopping: Social media platforms like Instagram and TikTok are continuing to integrate shopping features, making it easier for consumers to purchase products directly from influencer posts.

Increased Use of Influencer-Generated Content: Influencer-generated content, such as product reviews and tutorials, will play a larger role in the buying decision process for consumers.

Overall, influencer marketing will remain a key trend in eCommerce in 2023, providing businesses with an opportunity to reach their target audience through authentic and engaging content created by influencers.

17. Visual Search

Visual search is an eCommerce trend that is expected to grow in popularity in 2023. It is a technology that allows users to search for products by uploading an image or taking a picture of an item they are interested in, instead of using keywords.

Visual search uses image recognition algorithms to identify the item in the image and match it to similar products in an online catalog. This provides consumers with a more intuitive and natural way to search for products, making the shopping experience quicker and more efficient.

The technology is particularly useful for fashion and home decor products, where consumers often have a specific item in mind but may not know the exact name or description. It can also help reduce friction in the shopping process by removing the need for customers to manually enter keywords or product codes.

In 2023, it is likely that more eCommerce companies will adopt visual search technology, improving the shopping experience for consumers and driving business growth.

18. Rise of B2B eCommerce

The rise of B2B eCommerce is one of the major trends expected to shape the industry in 2023. Here are some key aspects of this trend:

Growth of Digital Marketplaces: B2B buyers are increasingly turning to digital marketplaces to find the products and services they need. As a result, many B2B companies are creating their own online marketplaces or partnering with existing ones to reach more customers and streamline their sales process.

Increased Automation: B2B eCommerce is expected to become more automated in 2023, with the use of AI, machine learning, and other technologies to handle tasks such as pricing, inventory management, and order fulfillment.

Emphasis on User Experience: B2B buyers are demanding a better user experience, with easy-to-use interfaces, intuitive navigation, and personalized product recommendations. B2B companies will need to focus on improving their online presence to meet these expectations.

Focus on Data and Analytics: B2B eCommerce will continue to rely on data and analytics to gain insights into customer behavior and drive sales. This will include the use of big data, predictive analytics, and other tools to better understand customer needs and preferences.

Growth of Mobile-First Strategies: With more B2B buyers using mobile devices to research products and make purchases, companies will need to adopt mobile-first strategies to reach this growing market. This will include mobile-optimized websites and mobile apps for B2B sales and purchasing.

In conclusion, the rise of B2B eCommerce is expected to play a significant role in shaping the industry in 2023, providing new opportunities for businesses to reach more customers and streamline their sales process.

19. Customized Packaging Will Become More Popular

Customized packaging is expected to become more popular in 2023 as consumers demand a personalized shopping experience. Companies will look to differentiate themselves by offering unique and customized packaging options, ranging from custom-printed boxes to personalized packaging materials. This trend is driven by the desire for a more memorable unboxing experience, as well as a growing awareness of the impact of packaging on the environment. 

Additionally, customized packaging can also serve as a marketing tool, as companies can use it to showcase their brand and reinforce their brand identity. Overall, the trend towards customized packaging is a reflection of the growing importance of personalization and sustainability in the eCommerce industry, and businesses that embrace it will be well-positioned to meet the evolving needs of their customers.

20. The Rise of Social Commerce

Social commerce refers to the use of social media platforms to sell products and engage with customers. As social media usage continues to increase, more and more brands are using social commerce to meet customers where they are and drive sales. Consumers are increasingly relying on their social feeds for shopping, suggestions, and e-commerce sales. According to a recent report, 48% of consumers are now likely to purchase directly from TikTok, a social media platform that is particularly popular among Gen Z. This generation is known to use TikTok for search and product recommendations, with many of them finding it more useful than Google.

 Brands can take advantage of this trend by setting up a presence on TikTok and other social media platforms, creating engaging content that promotes their products, and making it easy for customers to purchase directly from their social media profiles. By doing so, they can reach a large, engaged audience and drive more sales. Additionally, social media advertising can also be used to reach a targeted audience and drive sales.

 As social media usage continues to increase, it will become more important for brands to have a strong presence on social media in order to reach and engage with customers.

21. Expanding Omnichannel Capabilities

Omnichannel retail refers to the practice of providing customers with a seamless shopping experience across multiple channels, such as online, mobile, and in-store. With many customers using their smartphones while shopping in-store, it is important for retailers to ensure that their online presence is consistent with their in-store experience. This includes providing accurate product information, consistent pricing, and a consistent brand image across all channels. By creating a consistent customer experience across all touchpoints, retailers can build trust and loyalty with their customers, ultimately leading to increased sales and customer retention.

22. Live shopping

Live shopping, also known as live streaming, is a popular trend in eCommerce where retailers present their products through a live video stream on a social media platform. This approach allows for real-time interaction between the retailer and the customer, where customers can ask questions, receive responses, and make purchases during the live stream. The interactivity of live shopping is a key advantage that allows brands to be creative in how they present their products and engage with customers.

Live shopping has been growing in popularity, with predictions that the global live-streaming market will reach €237 billion by 2027. This presents an opportunity for eCommerce businesses to gain several advantages such as better engagement, an increase in sales, increased brand awareness, and the ability to prompt impulse buying. Live shopping can be a powerful tool for eCommerce businesses to connect with their customers in real time, increase conversions and drive sales.

23. Payment Methods

One of the main reasons for shopping cart abandonment is the difficult or complicated checkout process. Customers are likely to leave items in their cart and look for an online seller with a simpler process if they find it hard to complete their purchase. To reduce shopping cart abandonment rates, e-commerce businesses should focus on making the checkout process as simple and user-friendly as possible. Digital wallets have emerged as a popular online payment method, accounting for about half of worldwide e-commerce payment transactions. Digital wallets, such as Apple Pay, Google Pay, and PayPal, store customers’ payment information and allow them to complete transactions with a few clicks, making the checkout process faster and more convenient. By offering digital wallet options, e-commerce businesses can improve the customer experience and reduce shopping cart abandonment rates.

24. Google Local Inventory Ads (LIA)

Google Local Inventory Ads (LIA) is a feature that allows retailers to advertise their in-store inventory to nearby shoppers through Google Search and Google Maps. When a user searches for a specific product on Google, available products in nearby stores will be highlighted, providing the user with the option to visit the store to inspect or test the product before making a purchase. This feature helps to prevent unnecessary purchases by giving the customer the chance to physically inspect the goods before buying. 

Google claims that customers who have the opportunity to physically inspect the product are more likely to make a purchase. Google started the Local Inventory Ads project in 2017, and it is now available in 20 countries. It has become a popular feature for retailers as it allows them to advertise their in-store inventory to nearby customers, and increase foot traffic to their stores. 

This feature can be especially beneficial for brick-and-mortar retailers looking to compete with online retailers.

25. Cookies

Third-party cookies are small pieces of data that a web browser collects for advertising purposes and saves to a user’s computer or another device while they are browsing a website. These cookies are placed by a domain other than the one the user is visiting. Google is currently focusing on phasing out third-party cookies in Google Chrome, which is the most widely used web browser in the world with a market share of over 65%. This change will have an impact on e-commerce businesses, as they will need to find alternative ways to track and target users for advertising. 

The phase-out of third-party cookies has been postponed to 2023 due to challenges connected with finding GDPR-compliant alternatives and ensuring that advertisers maintain their investments in the open web. This gives e-commerce businesses some time to adapt and find alternative ways to track and target users for advertising, such as using first-party data and browser-based tracking solutions. 

It is important for e-commerce businesses to pay attention to this change and start to prepare for it. They should start thinking about alternative ways to track and target users for advertising and consider working with experts in the field to ensure compliance and maintain their investments in the open web.

26. Sustainability 

Achieving eCommerce sustainability means building a brand that supports environmentally-friendly practices, such as using green packaging materials, reducing carbon emissions from shipping, and implementing energy-efficient operations. This not only helps to reduce the environmental impact of the business but also can be an important issue for many consumers, who are becoming more conscious of the environmental impact of their purchases. 

Many large eCommerce companies, such as Apple and Amazon, are investing in sustainability initiatives to reduce their environmental impact and appeal to environmentally-conscious consumers. These companies are looking for ways to reduce their carbon footprint by investing in renewable energy, recycling, and reducing waste. They also try to implement sustainable practices in their supply chain, packaging, and transportation. This can help to increase customer loyalty, attract new customers, and also improve their reputation, it can also help to reduce costs in the long term.

27. Customer service

Customer service expectations are changing, and e-commerce businesses need to adapt to meet the new standards. Customers want fast and efficient responses to their queries, and they prefer to use familiar channels such as WhatsApp, Instagram, and Facebook Messenger. To meet these expectations, more e-commerce businesses are adopting chatbots to provide 24/7 customer support. Flexible returns are also becoming increasingly important to customers. 

A survey found that 67% of shoppers check the return policy before making a purchase. E-commerce businesses need to have a clear and easy-to-understand return policy in place, and they should also make it easy for customers to initiate a return. Customers also want total visibility into their orders, including the ability to track the progress of their package and receive updates about arrival times.

 This is important for building trust and loyalty with customers, as they want to know where their package is and when it will arrive. E-commerce businesses should also ensure that their deliveries arrive on time, as late deliveries can lead to dissatisfaction among customers.

28. Inflation issue

Inflation is likely to be a key issue affecting eCommerce trends in 2023. Inflation refers to the sustained increase in the general price level of goods and services in an economy over a period of time. This can have a significant impact on the eCommerce industry in several ways:

Increased Operating Costs: Inflation can result in higher operating costs for eCommerce businesses, such as increased costs for shipping, logistics, and inventory management.

Higher Prices for Consumers: Inflation can lead to higher prices for consumer goods, making it more expensive for consumers to shop online.

Decreased Purchasing Power: With higher prices and stagnant wages, consumers may have less disposable income to spend on online purchases, leading to a decrease in consumer spending.

Changes in Consumer Behavior: Inflation can cause changes in consumer behavior, such as a shift towards more cost-effective purchasing decisions and a decrease in impulse buying.

To mitigate the impact of inflation, eCommerce businesses may need to implement strategies such as cost-cutting measures, price adjustments, and increased efforts to provide value to customers. Staying aware of the inflation issue and adapting to its effects can help eCommerce businesses remain competitive and continue to thrive in the ever-changing eCommerce landscape.

29. Re-commerce

Re-commerce, also known as the circular economy, is an eCommerce trend that refers to the buying and selling of used or refurbished products. It is a growing trend as consumers become more conscious of the environmental impact of their purchasing decisions and look for more sustainable alternatives to traditional retail.

In 2023, re-commerce is expected to become more mainstream as consumers continue to prioritize sustainability and as eCommerce companies invest in systems and processes to make buying and selling used products easier and more convenient. The use of technology such as blockchain and AI can also help to authenticate and verify the condition of used products, building trust and confidence in the e-commerce market.

Overall, re-commerce represents a significant opportunity for businesses to tap into the growing demand for sustainable products, while also providing consumers with an alternative to fast fashion and other unsustainable retail practices.

30. Personalization

E-commerce has grown in popularity in recent years, but consumers still value the personalized shopping experience that they can get from in-store shopping. They want the same experience online, with personalized shopping suggestions, promotions, and content that addresses them by name and understands their tastes. This can be achieved through the use of personalization technology, such as machine learning and artificial intelligence, which can analyze customer data and provide personalized recommendations.

 Many e-commerce businesses are using personalization to provide a more personalized shopping experience for their customers. By gathering data on customer preferences, size, and shopping habits, e-commerce businesses can provide personalized product recommendations, targeted promotions, and personalized content. 

Personalization can also be used to improve the customer experience by providing a more personalized and tailored shopping experience, which can lead to increased customer loyalty and sales. To provide a personalized shopping experience, e-commerce businesses should focus on collecting and analyzing customer data, using personalization technology, and providing personalized recommendations, promotions, and content.

31. Subscription commerce

Subscription commerce refers to a business model where customers pay a recurring fee to receive access to products or services on a regular basis. This model has gained popularity in recent years, particularly in the areas of monthly box services, software as a service (SaaS), and streaming services.

In the eCommerce industry, subscription commerce is expected to continue its growth trend in 2023 and beyond. Subscription services provide a convenient and personalized shopping experience for customers, as well as a predictable revenue stream for businesses. Additionally, subscription models can drive customer loyalty and increase lifetime customer value.

Some of the key benefits of subscription commerce for businesses include reduced churn, increased customer engagement, and the ability to collect valuable data on customer preferences and behavior. For customers, subscription services offer convenience, affordability, and a sense of community through shared experiences with other subscribers.

Overall, subscription commerce is a trend to watch in the eCommerce industry in 2023, as it offers a compelling value proposition for both businesses and consumers.


BOPIS stands for “Buy Online, Pick Up In Store”. It refers to a growing trend in eCommerce where consumers have the option to purchase products online and then pick them up at a physical store location. This trend combines the convenience of online shopping with the ability to physically inspect a product before making a purchase.

BOPIS has become increasingly popular due to the convenience and speeds it offers to consumers, who can avoid shipping wait times and have the option to see and try out products in person. It also allows retailers to provide a more integrated shopping experience and can help drive foot traffic to physical stores.

In 2023, BOPIS is expected to continue to grow in popularity as a fulfillment option, particularly in response to the ongoing pandemic and its impact on brick-and-mortar retail. Retailers will likely invest in technology to streamline the BOPIS process and offer an even more seamless and convenient experience for customers.

33. New consumers enter market spaces

One trend in eCommerce for 2023 is the emergence of new consumers entering market spaces. As eCommerce continues to grow and evolve, new demographics and segments of consumers are becoming more active in online shopping. This includes older adults who are increasingly comfortable with technology and shopping online, as well as younger generations who have grown up with the internet and mobile devices.

New consumers entering the market will bring unique needs and preferences, leading to a diversification of eCommerce offerings. Retailers and brands will need to adapt their strategies to meet the needs of these new customers, such as offering greater product variety and providing more personalized shopping experiences.

Additionally, the entry of new consumers into the market will increase competition and drive innovation in the eCommerce industry. Businesses will need to stay ahead of the curve by adopting new technologies and exploring new marketing channels to reach these customers and stay relevant in a rapidly changing market.

34. Augmented reality, AI, Metaverse

Augmented Reality (AR): AR is a technology that overlays digital information in the real world, providing consumers with a more immersive and interactive shopping experience. In 2023, AR is expected to become more widespread in eCommerce, allowing customers to virtually try on products, preview furniture in their homes, and more.

Artificial Intelligence (AI): AI is playing an increasingly important role in eCommerce, helping businesses personalize the shopping experience, automate tasks, and improve decision-making. In 2023, AI is expected to continue to become more advanced and integrated into various aspects of eCommerce, such as product recommendations, fraud detection, and marketing.

Metaverse: The metaverse is a concept of a shared virtual space where people can interact in a virtual world. In 2023, the metaverse is expected to become more mainstream as a platform for eCommerce, allowing customers to shop in virtual environments, attend virtual events, and more. This trend could transform the way consumers experience shopping, creating new opportunities for businesses to engage with their customers.

35. Delivery

Delivery is expected to be a major focus in the eCommerce industry in 2023, as consumers demand faster and more convenient delivery options. Here are some of the key trends related to delivery:

Same-Day Delivery: The demand for same-day delivery is growing and it is expected to become the norm in 2023.

Expansion of Delivery Services: The growth of eCommerce will lead to an expansion of delivery services, including drones, robots, and autonomous vehicles.

Increased Use of Subscription Services: Subscription services, such as monthly boxes and recurring delivery, will continue to gain popularity among consumers.

Green Delivery Options: The focus on sustainability will drive growth in environmentally-friendly delivery options, such as electric vehicles and bike delivery.

Personalized Delivery Options: Personalized delivery options, such as real-time tracking and customizable delivery windows, will become more prevalent in 2023.

Use of AI and Machine Learning: AI and machine learning technologies will be used to optimize delivery routes, predict delivery times, and reduce delivery costs.

These delivery trends will play a crucial role in shaping the future of eCommerce, as businesses strive to meet the expectations of their customers and deliver products in a fast, convenient, and sustainable manner.

How can VOCSO help here?

VOCSO is a custom web and mobile application development company offering custom CMS developmentcustom website design and developmentcustom web application development, and custom mobile app design and development services in and out of India.

We also provide dedicated resources for hire:


The eCommerce industry is constantly evolving and adapting to new technologies and consumer demands. In 2023, we can expect to see the continued growth of AI and machine learning, omnichannel retail, voice shopping, AR and VR technology, sustainability, emerging payment technologies, and the importance of user-generated content.

Businesses that keep an eye on these trends and respond proactively to the changing landscape will be well-positioned for success. It’s an exciting time for eCommerce, and companies that embrace change and innovate will be the ones that thrive in this fast-paced, ever-evolving industry.

In conclusion, the eCommerce trend in 2023 presents a dynamic and diverse landscape, filled with opportunities for companies to stay ahead of the curve and provide customers with a truly exceptional shopping experience.

Raj Kishore About Raj Kishore A digital marketing consultant at VOCSO. I've been working in digital marketing since 2010 and I am an expert at generating leads online via SEO, Paid Marketing, Social Media Marketing, Email Marketing, Site/Landing Page Testing and Optimization, and Display and Remarketing.

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