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7 Digital Marketing Tips for Startups to Expand Online Presence

by : rajkishore Category : Marketing Date :
Digital Marketing Tips for Startups

Are you thinking of starting a new startup business? There are some things that you need to know before you start your new business. The first and foremost question that arises for a start-up business is that how it will gain the attention. The business world is getting tough day by day, the competition is increasing and it would not be unusual if you go unheard and unnoticed in this world.

The most important thing is drawing attention towards you and your product or service and then keeping the customer engaged with it. The real challenge comes with the promotion of business, however, if done correctly it would be a piece of cake for you and pay more than you expect. the21st century is a digital century; everything is done online with much less energy and money. When it comes to making yourself seen on the internet the SEO company are the best option to help you do that. They know how to do it.

Digital marketing requires funds to give good profits but finding these funds can prove to be a challenge. However, with the evolution of social media platforms, the advertisement has become easier and cheaper. You can use different social media platforms to promote your product or service. You can either pay for the advertisements or you can put more effort and dedication in the advertisement and become a part of an advertisement in a more natural and authentic way.

Let us discuss the various tips you can follow to grow your startup business and make it flourish in a short span of time.

1. The customer is always right!

The most important part played in the flourishing of a business is that of the customers. It is them who matter. The user experience must be given the extreme priority. It is very important for the customers to be engaged and interested in your product or service. You must not forget that there are many other businesses offering the same kind of services that you are, but you need to decide how you are going to stand out.

You should design strategies to make your product more appealing to the customer. You must convince the customer why you are different and better from the rest of the providers. Only then you will attract them and your business will start to grow.

Now the question is how you are going to do that? The first user experience is all related to their first impression they get from your website. If you have a well-maintained website with appropriate content, proper communication between the provider and customer and an easy to use interface, only then you will be able to give a good first impression.

If you have a slow website and the customer cannot give his/her feedback and communicate with the providers, they might be closing your website in the first 10 seconds of their visit.

So, the first impression is the last impression.

2. Manage those annoying ads

The unnecessary advertisement pops up messages that appear from nowhere on the screen gets very annoying for the viewer and such websites are mostly avoided. If your website keeps on popping up messages this will disturb the customer and with no doubt, he will shift to some other website. Manage your website and use the ads that blend in the website and do not disturb the viewer. Get a more control over the ads.

3. Do not bore the customer

It is very important for your website to have interesting content. Long straight essays bore the customer and immediately make them lose their interest. You might have a great idea but if you are not delivering it right, it all goes in vain. Make sure that your website content is interesting and unique to read. Update the content regularly, add new facts, some more interesting news, only then you will be able to keep the viewer on your website for a longer period and make them visit it again.

You can hire professional writers for your website if you are not a pro at writing. The professionals can write more interesting and creative contents for your website. Any SEO company can help you write more interesting and most likely to be seen on the internet content.

4. Video marketing

Well, let’s just all agree humans in nature are all becoming lazier and prefer watching a video over reading an article. It is being observed that video marketing is getting more popular as it is more convenient for both the viewer and the provider. The viewer does not have to read long articles to get the price of information he wants and the provider does not have to write all that information to that. It can all be conveyed in just one video of a few minutes. You can use YouTube, Facebook or Instagram for your video marketing. Make your videos more interesting and fun to watch rather than boring and very cliché. Keep the user engaged with you.

5. SEO optimization

It’s all about getting seen on the internet. The competition on the internet is tough, there are millions of websites and it is hard to get on the top in the search results of the browser. VOCSO as a leading SEO company has expertise in SEO optimization, you can contact us to make your website more noticeable on the internet.

6. Use your customers to promote you

You can make your existing customers, your promoters. All you need to do is to provide better services to the customers to gain their trust, only then they would recommend you to other people and promote you without you even paying them.

7. Be tolerant and wait

It would be a terribly wrong decision if you decide to be impatient and expect remarkable results within a few days. Connecting with the customers takes time and the product also takes some time to attract the customers. Be patient and continue to improve every day.

These are just a few tips for your startup; if you follow these you won’t regret it.


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Raj Kishore About Raj Kishore A digital marketing consultant at VOCSO. I've been working in digital marketing since 2010 and I am an expert at generating leads online via SEO, Paid Marketing, Social Media Marketing, Email Marketing, Site/Landing Page Testing and Optimization, and Display and Remarketing.

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