Best Social Media Monitoring Automation Tools to Succeed in 2021 – Recommended by Marketing Gurus

by : deepak-chauhan Category : Digital Trends,Marketing Date :
social media automation tools

Are you looking for the best social media automation tools to streamline your marketing? In this article, we’re going to introduce some social media automation tools that Marketing Gurus are using in 2021. By using these tools you can automate your social media marketing like the pros. These tools provide you a lot of features like content curation, scheduling social media posts, Engage with your audience, and much more.

Top listed social media marketing automation tools that marketing gurus recommend

John Rampton

John Rampton

Founder and CEO of Calendar

The top three social media monitoring automaton tools I recommend include Google Alerts, BuzzSumo, and Hootsuite. We use these within my company and across our team for marketing campaigns, content planning, and strategy development.

#1. Google Alerts

Google Alerts is free to Google account holders and works for individuals and companies. The cloud-based automation solution for social media monitoring is also easy to use that anyone on my time immediately figured out how it worked. The real-time monitoring is effective and covers everything from blogs and news sites to discussion groups and videos.

You can schedule alerts and also distribute those feeds to your team. Since we use so many other Google tools for search marketing, social media, content development, and ad campaigns just to name a few, Google Alerts seamlessly fits into our existing efforts.

#2. BuzzSumo

BuzzSumo is a go-to source to see what’s being said about the company a well as me as a thought leader. In addition to monitoring what’s being said about you and your company, the automation tool helps shape our content creation by delivering the trending topics, influencers, and competition’s activity.

We can compare what’s being said about us with what’s being said about our competitors. BuzzSumo also helps us measure the effectiveness of their content campaigns. The site is easy to use and provides a dashboard with user-friendly search tools.

#3. Hootsuite

Hootsuite is a good tool for listening to your audience on your behalf when you can’t be checking each social media channel constantly. If you have a small team, Hootsuite gives you free access. However, even when your team grows, their pricing remains fair for the value of the information received about your company, social media efforts, the competition, and more.

It’s one of the largest social media monitoring automation tools available with millions of users and access to interactions from 35 social media networks. Hootsuite provides us with the most comprehensive findings plus it can connect with our WordPress blog and website.

There is a single dashboard view to see all the information from across these 35 networks. Another standout feature for our company is that Hootsuite measures our social ROI to direct our marketing decisions for more effective results. It gives us real-time analytics about how we are performing on these social networks and how specific demographics engage with the content we publish on these social networks.

Jordan Leschinsky

Jordan Leschinsky

Manager of Content Strategy at iPullRank

Many brands forget how important social media is to their content and communication strategy. Sure, social media offers an easy platform to share content en masse, but it’s also a space for engaging directly with real people, in real time.

Social automation and monitoring might, then, feel very unengaged, unreal and not at all in real time. But it serves a very important purpose. Social Media monitoring and automation tools free up time and resources. Resources that can then be spent engaging with audiences directly.

To help free up valuable time, here are three social media monitoring automation tools I think will help with your social media strategy:

#1. Hootsuite for scheduling and monitoring

Hootsuite offers an array of services to help with your social media automation. Most people use Hootsuite for scheduling posts on Facebook, Twitter, LinkedIn and even Instagram. The scheduling tool also offers a handy calendar visualization – perfect for a birds-eye view of your social presence. But people often overlook Hootsuite’s social monitoring tool. With this tool, users can filter conversations by phrases, words, hashtags and locations, perfect for keeping an eye on what people are saying about your brand, as well as competitors.

Pricing ranges from $29-$599 per month, but there is still a way to get free Hootsuite features if you know where to look.

#2. Buzzsumo for content curation

Anyone who’s been a social media manager knows the pain and suffering involved with finding relevant content to share on social. And even once you’ve found appropriate content, are you sure it will resonate with your followers? Buzzsumo is a great tool for fixing that problem. By identifying content that’s relevant to the platform, high performing and topical for your audience, Buzzsumo is a great tool for automating your research.

Pricing starts at $99 per month, with discounts offered for annual packages.

#3. TeamWork for content creation

While TeamWork is not a social-specific automation tool, it’s hugely beneficial for creating content for social. Social media isn’t a single-player game. Engaging, valuable social content requires copywriters, strategists, coordinators, project managers, designers and more. For social to be done properly, you need a team that works well together. TeamWork is a project management tool that works to align your team, plan your deliverables and manage content assets and approvals. Automating project management is often overlooked when it comes to social, but it can be a huge asset to your overall social media performance. Pricing starts from 9$ per month but is free for small teams up to 5 users.

Larry Kim

Larry Kim

Founder of MobileMonkey

#1. Facebook Messenger

In a Facebook survey, 70% of consumers said that they feel more confident about brands they can message, whereas 90% of users who optin to receive text messages from brands say it’s very useful.

Messenger and sms marketing present the biggest growth opportunity of the next few years.

On Facebook messenger, more than 8 billion messages are sent around every day.

And what could be better than that?

The potential reach of Facebook messenger marketing with chatbots could be huge.

  1. It has sky-high open rates. Engagement rate on Facebook messenger is 80% and the click through rate could be around 20%.
  2. With Facebook messenger chatbots, you could streamline appointments, bookings, and even customer service.
  3. Right now, there are only about 400,000 messenger chatbots in the world, so it’s best to to be an early adopter!

MobilleMonkey is a free Facebook Messenger marketing platform — it acts as an integrated Facebook messenger, webchat, and SMS marketing platform for your business.

MobileMonkey’s drip campaign feature allows users to set up sequence of messages delivered at specified intervals, just like on email marketing, it’s an automated, reliable method of sending mass content at once.

You don’t have to worry about coding because MobileMonkey offers marketing templates for every industry.

Want to grow your contact list? No problem! MobileMonkey can turn your commenters into leads.

MobileMonkey has integrated a Facebook Comment Guard feature that allows users to automatically add contacts to your Messenger contact list each time someone comments on your post. All you need to do is to install the comment guard on your Facebook post!

It easily turns every post into a valuable lead magnet!

Almost everyone uses their mobile devices every day and now is the perfect time to embrace and utilize a chatbot to optimize your customer service and product or service newsletter to nurture your leads 24/7.

Chris Makara

Chris Makara

Founder of Bulkly

I use a number of tools to help with various social media initiatives…so it is tough to pick just a few. So the tools listed below are what I would consider my “must-have” tools.

#1. Bulkly

This is a tool I created to help eliminate the redundancy of scheduling the same social media updates again and again. I’ve been using Buffer for years as it is a great tool. However, I was finding myself spending way too much time scheduling the same updates into Buffer. So I created Bulkly to automate this process. It’s a great way to save time by automating your evergreen social media updates.

#2. Texau

Speaking of automation, I recently started using this tool. There are so many things you can do on the different social media networks. From scraping prospects and automatically adding them to a Google Sheet for additional uses to automatically following profiles on social media – there is a lot you can do on this platform.

#3. Botstar

I’ve used a variety of platforms to create Facebook Messenger bots and I have to say that Botstar is my favorite. Not only can you use it to create Facebook Messenger bots, but it can also serve as a stand alone bot on your website. Botstar has a pretty intuitive interface that makes building out the bot relatively easy compared to other platforms. It’s my go-to tool for creating FB bots.

Like I mentioned earlier, I use a lot of tools and picking three is not the easiest thing to do. In fact many of the tools I use connect to each other to carry out somewhat complex automations that help get the most out of social media. But for those looking to get started with automating certain tasks, the three tools I mentioned can definitely help you out.

Ben Sailer

Ben Sailer

Inbound Marketing Director CoSchedule

#1. CoSchedule

The only social media monitoring (or social media marketing tool in general) that we use at CoSchedule is our own Social Organizer. It allows us to create, schedule, and measure social media content and manage marketing projects within the same software, in addition to tracking incoming engagement, comments, and messages from our followers.

In the past, we’ve used Mention strictly for social media monitoring (which is a fantastic tool for this purpose), but when we added the ability to monitor social conversations to CoSchedule, it became redundant for our needs. However, if a marketer were looking for a tool that can handle social media monitoring (and social media monitoring alone, if that’s your required use case), I would recommend giving Mention a look.


Surya Pandit

SEO Strategist at SocialPilot

#1. SocialPilot

SocialPilot is a Simple & Cost-Effective Social Media Management Tool for Small Teams and Agencies that help them to strengthen their brand presence across all major social media platforms. It assists you in creating, plan, schedule quickly, and publish posts.

With SocialPilot, you can publish content on LinkedIn, Twitter, Instagram, TikTok, Facebook, Pinterest, Google My Business, Vk, and Tumblr. It is popular among small businesses because of its cost-effectiveness, intuitive UI, and exceptional customer support.

SocialPilot can help you get started with Social Media Management in a jiffy and give you access to the following:

  1. Social Media Calendar
  2. Content Curation
  3. Bulk Scheduling (with Image)
  4. Social Media Analytics
  5. RSS Feeds Automation
  6. Client Management (Best For Agencies)

Reviews about SocialPilot

Tal T.

What can you NOT DO with SocialPilot? In all honesty I don’t have any clue. The ultimate friendly all in one marketing platform, with great value. I highly recommend any marketer out there to check it out and give it a chance to prove its massive powers.

Luis Ignacio C.

After using SocialPilot, I can say with confidence that it is the best option for Agencies and SMBs and for consolidated work teams that seek to offer a better service. Similar tools offer similar services for very high costs, but do not offer more than five accounts to manage, which I have left in the past since using SocialPilot, is truly amazing.

Marcus Ho

Marcus Ho

Author of the National Bestseller Social Payoff

#1. AgoraPulse

As a leading social media automation tool, AgoraPulse not only allows you to schedule social media posts in advance but also lets you queue your evergreen content, bulk upload posts in one CSV, and track whether or not social content is driving traffic to your website.

#2. SproutSocial

SproutSocial, another social media automation tool, boasts some of the same features. For example, both AgoraPulse and SproutSocial have a social media inbox, which captures all private messages on all social platforms.

However, SproutSocial is more expensive than AgoraPulse, especially when you take into account the features that you get. The cheapest SproutSocial plan, which is still more expensive than the cheapest AgoraPulse package, lets you manage just five social media accounts. With AgoraPulse, you can manage up to 10 social profiles.

Shane Barker

Shane Barker

Digital Strategist Shane Barker

While there are many different social media monitoring and automation tools available, here are some of my favorites:

#1. Hootsuite

This has a comprehensive suite of social media tools including a social media monitoring tool. You can use it to find and respond to social media conversations about your brand or niche.

You can set up alerts and find conversations about a keyword, topic, location, etc. One of its best features is that it allows you to create custom content streams that you can customize and organize the way you like.

Other notable features include automatic content posting, content curation, analytics, etc.


If you’re looking for an all-in-one social media marketing tool that lets you do everything from a single interface, then look no further.

HubSpot is the answer to all your prayers and meets almost all of your social media needs. From scouring social media to find relevant conversations to automatic content posting, it can help you do it all.

You can set up custom streams to monitor conversations and can quickly respond from the same dashboard.

#3. Brand24

This is one of the most comprehensive and powerful social media monitoring tools. It does not just monitor social media, but can track all of your online brand mentions.

You can also use it to spy on your competitors or do a customer sentiment analysis about your brand or a marketing campaign. The mentions analytics and sentiment analysis features are extremely insightful and are unmatched by most other monitoring tools.

The best part is that it provides automated analytics reports and visualizations that make it easier to understand the data and act on it.

This is not an all-in-one social media marketing tool, but definitely one of the best monitoring tools today.

Go ahead and check these tools and share youe experience. If used well, you’re sure to see good results 🙂

These social media automation tools list is specially curated with recommendations from the experts, to help you manage your social media marketing. I hope you have enjoyed reading this! If you’re a digital marketer and using any social media automation tool and would like to add to this list, share your feedback and valuable insights. We will be happy to review and include.

Infographic: Top Social Media Marketing and Automation Tools Recommended by Experts

Get a quick look at this simple infographic to navigate the top rated social media automation tools that most of the social media experts mentioned above recommend:

Deepak Chauhan About Deepak Chauhan Hi, I am Deepak Chauhan, a Digital Marketing Strategist. I'm the CEO & Co-Founder of VOCSO Digital Agency, a creative web design, development, and marketing agency based in India & USA.

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