Popular Tools by VOCSO
You know your eCommerce start-up needs a good website to bring in recurring traffic. But the one question that’s bothering you is whether this is something that you should do on your own. Many services are advertising free websites all over the internet.
However, professional web design in Perth is not something you can afford to overlook. While a relatively free website sounds like a great idea, you must remember that you’ll always get what you pay for. Additionally, cheap or, in this case, free can prove expensive in the long term.
Table of Contents
1. Your Website Sets the First Impression
Whenever potential customers visit your site, they get the first glimpse of what to expect from your business. Internet-savvy customers will use its appearance to judge your offerings within seconds. During these few seconds, you’ll want to give them a good impression.
In this case, having a professionally designed website will work in your favor. Customers tend to look negatively at businesses that have outdated or unappealing websites. When they find the pages and the design unappealing, their immediate reaction will be to leave.
This will cost you valuable leads, which will translate to lost profits. Working with a web design agency is important as it positively impacts how customers view your brand. Having a professional design encourages them to stay longer and learn more about your products and services.
Pro Tip: If most internet users were given 15 minutes to consume content, close to 66 percent would prefer to access something visually appealing. Simply put, beautiful designs will always work best compared to plain and simple designs.
2. Minimise Your Bounce Rate
Investing in quality web design services will work wonders for your bounce rate. When the visitors are impressed with what they see, they get motivated to go deeper. This means they’ll be less likely to leave after viewing the homepage.
Whenever visitors leave a site after looking at the homepage alone, this is called a bounce rate. Ideally, this is something that you’ll want to avoid if the site is to rank well on search engines. Remember, the more time they spend on the site, the better it will rank in search results.
3. Mobile Compatibility
Unless you have a background in web design, the chances are that you have no idea how to go about making a mobile-friendly site. Having a site that doesn’t work well on said devices will cost you both web traffic and sales.
You must understand that mobile traffic is growing steadily and has recently surpassed desktop use. Therefore, running a website that’s incompatible with mobile devices will only act to drive traffic to your competition. This will also mean reduced business for you.
Working with professional web design Perth services allows you to enjoy the numerous benefits of having a responsive web design. The result is a site that delivers excellent user experiences and which helps boost your conversion rates.
4. Dedicate More Time to Running Your Business
Designing and maintaining an eCommerce store is more complex than some YouTube videos would have you believe. The design process alone can easily become a full-time job if one is not careful. And this is remembering the many hours that go into handling updates.
Fortunately, you don’t need to worry about all this when working with an experienced web design agency. The agency will have an in-house team of designers who understand what’s expected of them. Their job will be to design, maintain, and update the site on your behalf.
With web management taken care of, it means you’re free to pursue other activities.
5. For Better SERP Rankings
Besides making your website look good, web designers also assist with SERP rankings. Every agency will have a team of designers and SEO specialists. Both groups have to work together to optimize the eCommerce store to help it rank in search engine results pages.
Optimizing a site often includes implementing target keywords into different aspects of the website. For example, they’ll ensure that it gets incorporated into the title tags, meta descriptions, and URLs. The same holds for image and header name files.
Search engine optimization helps to serve one purpose – to increase brand visibility. Your brand recognition will start to increase as the site ranks highly in search results. This will result in more organic traffic to the store and an even better bottom line.
6. You’ll Have a Faster Website
An eCommerce store on its own will do okay, but not as good as it would do when equipped with the right plugins. The good news is that experienced web designers understand what plugins are and their importance.
Depending on your niche, they’ll know which tools will benefit you and which won’t. This means you’ll get access to tools that won’t slow down your website. A faster website is always a good thing as it helps encourage visitors to stay longer.
7. Enhanced Security
- Professional web design services ensure your website is built with security in mind. This includes implementing SSL certificates, secure payment gateways, and regular security updates to protect your site and customers’ data from cyber threats.
8. Custom Design Tailored to Your Brand
Unlike generic templates, professional web designers create a custom website that reflects your unique brand identity. This personalized approach helps you stand out in a crowded market and provides a cohesive brand experience for your customers.
9. Integration with Marketing Tools
A professionally designed website can seamlessly integrate with various marketing tools and platforms, such as email marketing services, social media, and CRM systems. This integration helps streamline your marketing efforts and track customer interactions more effectively.
10. Analytics and Reporting
Professional web design agencies often provide analytics and reporting tools to monitor your website’s performance. These insights can help you understand user behavior, track conversions, and make data-driven decisions to improve your site.
11. Scalable and Flexible
As your business grows, your website needs to evolve. Professional web designers create scalable and flexible websites that can easily accommodate new features, products, or services without significant overhauls.
12. Legal Compliance
Professional web designers are knowledgeable about legal requirements and regulations, such as GDPR compliance, accessibility standards, and privacy policies. Ensuring your website meets these standards helps avoid legal issues and potential fines.
13. Professional Content Strategy
Content is king in the digital world. Professional web design services often include content strategy and development, ensuring that your website’s content is engaging, informative, and optimized for search engines.
14. Enhanced Customer Support
Many professional web design agencies offer ongoing support and maintenance services. This means you can quickly resolve any issues, keep your site updated with the latest technologies, and ensure it continues to perform well.
15. Builds Long-Term Value
Investing in professional web design is a long-term strategy that builds lasting value for your business. A high-quality, well-maintained website can attract more visitors, generate more leads, and ultimately increase your revenue over time.
The Takeaway
The 15 benefits mentioned above are just a few of the advantages that come with working with professional Australian web design services. While this list could go on and on, please note that there are a few reasons why you should have a professional design for your website.
Top among these reasons are reliability, mobile compatibility, speed, better ranking, and reduced bounce rates. All these are benefits you’ll enjoy when you’re working with an experienced website designer. If you’re in the market for an agency to handle your web design needs, don’t hesitate to call us today. You can trust our team to handle everything from case studies to web design to social media and paid ads.
