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SEM/PPC Glossary

Learn all of the search engine marketing (SEM) terms, and buzzwords with the ultimate SEM or PPC glossary from VOCSO.


What is A/B Testing

A/B Testing ( also called Split or Bucket Testing ) is the art of comparing two or more variations of the same web page or app screen and find out which one performs better in terms of achieving the goals. Half of the users are presented with the variations of the page or screen and the data is collected for further analysis.

To perform A/B testing, one has to take an existing web page or screen and make the changes to create a new version. The changes could be as subtle as modifying color, positioning, headline, pricing or a Call to Action ( CTA ) button or as major as completely changing the layout or redesigning the page with different elements. Then visitors are served either main version or the modified one. Analytics data is used to compare the results generated from the different versions over the set time. You can compare different metrices such as no. of clicks, bounce rate, average time on page or even the form submission, depending on which one is more important to you.

Based on the results, you may further want to continue the tests or settle with the better performing version.

Although, google allows for these experiments, abusing these tools can negatively impact your search ranking. is a well known A/B Testing tool out there.

What is a Backlink?

A backlink is a link which gives more opportunities to user to find more results from one website to another website. It’s also called as Incoming links and Inbound Links. Building backlinks for a website is an element of SEO (Search Engine Optimization). There are several easy ways to create backlinks like Blog commenting, Bookmarking, Q&A, Image sharing and video sharing, etc.

Why we use bootstrap?

Bootstrap as name suggested “it’s a loop at the back of a boot; which is used to pull it on.” Similarly, in terms of web, bootstrap (front-end framework) is a backbone, which is used to develop mobile responsive websites using front-end technologies like HTML, CSS, and JavaScript. Various versions of bootstrap are now available with the latest one being 4.1.x.

Now the first question which arises: why we use bootstrap? So today I tell you the benefits of using bootstrap:
1. Easy to understand: You only need to download the files from get boostrap and unzipping the folder and include CSS and js in head section.

2. Easily customize grid columns: It consists of 12-column (responsive) grid, layouts and components. Offsetting and nesting is complementary provided by bootstrap which is applicable for both fixed and fluid width layouts.

3. Consists of pre styled html components: Designer’s sometimes may face some challenges to build dropdowns, alert, progress bar, nav bars etc. Bootstrap offers a cup of tea to designer by developing pre style components. Hence being a great feature, Bootstrap provide numerous of advantages of using this pre style components.

4. Support and good documentation: Bootstrap provides very good documentation with examples that someone new can easily grab and can create mobile friendly websites.

Hope you enjoyed reading the reasons of bootstrap, now the count begins and let’s start making superb website design by using bootstrap

What is Bounce Rate

The bounce rate is the percentage rate of visitors to your website who leave your website after visiting only one page to the all visitors. It does not matter how much or very little time they spend on the one page on which they come first; If they do not click on an internal link to visit another page on your site, that counts as a bounce.

Based on the bounce rate, Google is able to decide whether any Web page is potential or not. The low bounce rate is essentially good. It shows the interest of people towards your website.

Also if your website’s bounce rate drops too much then you should have to worry about your website, it may have some development errors which needs to be rectify as soon as possible.

What is CPC (Cost Per Click)?

CPC or Cost Per Click is a payment method used by Google Ads, where the advertisement price depends on the number of clicks the ad gets. It is used to measures the amount paid for each click in a PPC marketing campaign. When an online user clicks in this campaign, it transfers to the advertiser’s web site.
It is mostly used by all the advertisers because it talks about per click payment. The cost per click rate depends on the product and your market. In some cases, it also depends on the keyword competition and its success rate. If the same keyword use by many people, then this means there will be a higher competition in that keyword and CPC cost also increase. In the same way, CPC is very low for low competition keywords.

What is an Electronic-wallet?

An electronic-wallet is a virtual wallet allowing the user to use various online payment services.
E-wallet is a digital version of our purse. The use of e-wallet is the same as a credit or debit card. Firstly the user has to put money in the wallet. After this, users can use the money store in the wallet to pay for online services such as online shopping, bill payment, recharge, ticket booking, money transfer, buy movie tickets, and much more. It is must be linked to a person’s bank account to make payments. The main purpose of electronic-wallet is to make easy paperless money transactions.

What Is Google Seller Ratings (GSRs) Extension?

Google seller ratings are an excellent feature added to a new Google Adwords extension type. It’s an amazing feature that specially developed for Google paid advertisers. Any advertisers who are using Google paid advertising platform can use this extension to get maximize benefits from your advertising campaign. This extension type works automatically with text ads and able you to show high seller ratings from the reputed source from around the web.

How It Help Advertisers?

Seller ratings help advertisers to improve the performance of text ads and able to earn more qualified leads from your paid marketing campaign on Google search network. There are two different types of rating extensions first one is seller ratings and the second one is review extensions. If you’re going to use reviews from the third party website in your ads then review extensions are very helpful. Seller ratings are only eligible for the advertisers who are going to advertise their products and services on the Search Network. Seller ratings show your customers that you are offering quality service on the web earn more qualified leads for your business through the Google advertising services. Want to read more on seller rating before you begin? Here is the Google own tutorials article on Seller ratings that you may like!

Lead Magnet

Lead Magnet is a digital marketing technique used by modern marketers to lure potential buyers into giving their contact details such as email or phone number in exchange of something of value.

Ideally marketers offer a piece of digital downloadable content such as a whitepaper, report, ebook, checklist, insights, case study or a video. Email or other contact details are something users don’t give away easily. Hence marketers need to incentivize the users into giving their contact details. This is an effective technique to warm up the prospective buyers. By giving something of value for free, you’re letting them have a taste of your offer and prove your value.

What makes a Good Lead Magnet?
A good lead magnet should reflect one or more of the following traits…
1) Solve a real problem for your target buyer persona.
2) Promise and deliver an easy to digest resource quickly.
3) Demonstrate your value proposition
4) Something of high perceived value.
5) Addresses something specific with out generalizing or confusing.

Whatever your lead magnet is, after consuming the same, the prospect should ideally be warmed up and positive towards buying your product or service in future.

What is Link Farming?

Link farming is a way to increase relevant incoming links to your website. The purpose of use this tactic is link popularity to increase the Google PageRank. A link farm can be a website or a group of websites having a large number of outgoing links other sites without any relevant categorization. It also calls reciprocal link exchange that is a black hat technique to build links in this way. Link farming was created to help increase PageRank by building relevant links, however, in current times, Google and other major search engines are not accepting this unnatural way to get appearing at the higher rank position on the search engine results pages (SERPs).

What is the Future of Link Farming?

As we all know that the Google the largest search engine in the World is changing their ranking algorithm constantly and no longer accepting link farming or other ways to build unnatural links to rank on the first page of SERPs. If you are new to marketing industry then please don’t do that because it can harm your ranking and your website reputation. Google may also completely remove your website or pages from their organic search results. In the last couple of years, millions of websites were using link farming have already penalized by Google and other primary search engines. Now Google has clearly announced that link farm and other ways to build links like buy paid links, reciprocal linking, etc are against the webmaster quality guidelines and worthless for long-term search engine optimization strategy.

SERP stands for Search Engine Results Page that appears after searching for different queries through search engines like Google, Bing, and Yahoo, etc. A SERP gives you a list of web pages that are most relevant to the word typed by you in search engine.

A SERP is made up of organic search results, queries, ad and in some cases additional features like images and F&Q snippets for each search result. SERP will display a list of individual results based on the user’s location and preferences. SERP allows users to find the best options or answers they are searching for on the Internet.

What is the Webinar?

A webinar is a word made up by compounding two words Web and Seminar. A webinar is an online real-time event done via the Internet in the presence of an online audience. A webinar is also known as web events, web lectures, online seminars, and virtual events. A webinar is two types, Paid webinar & Free webinar. It supports multiple presenters, easy file sharing & live chat with attendees.
Its main advantage is that you don’t have to go anywhere. You can watch the seminar comfortably on your computer, tablet or phone.
Some of the best software for conducting webinars are Google Meet, WebinarJam, Skype, ClickMeeting, WebinarNinja, GoTowebinar, & Livestorm.

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