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“Call to Action”, also known as CTA is an essential design element for any effective website, that entices users into clicking to take some action. This may consist of an image, text or both.
A CTA element is strategically placed in web pages, landing pages, emails or even blog posts. It could be for the signup, downloading some ebook, buying or placing an enquiry. Effectiveness of a CTA is something that depends on various factors such as placement, it’s copy, color, size and value proposition.
Although it’s recommended to have one CTA element focused on the primary action. It may be desired sometimes to lead to more than one action. For example a membership subscription website’s primary goal will be to get the members to register. However a secondary CTA button can be placed to let them contact you, in case they have any queries.
Keep the following in mind when creating a CTA button to enhance it’s effectiveness
Hi I am Deepak Chauhan, a Digital Marketing Strategist. I'm the CEO & Co-Founder of VOCSO WEB STUDIO, a Creative Web Design & Development Agency based out of India & USA. I love to blog about my experiences and strategies to help new startups. When I'm not working, I'm either travelling, playing foosball, cricket or learning photography.
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