{"id":4069,"date":"2022-05-24T11:47:11","date_gmt":"2022-05-24T11:47:11","guid":{"rendered":"https:\/\/www.vocso.com\/blog\/?p=4069"},"modified":"2024-08-26T06:01:30","modified_gmt":"2024-08-26T06:01:30","slug":"best-youtube-marketing-tools","status":"publish","type":"post","link":"https:\/\/www.vocso.com\/blog\/best-youtube-marketing-tools\/","title":{"rendered":"Best YouTube Marketing Tools Recommended by Experts"},"content":{"rendered":"
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Searching for the top YouTube marketing tools to grow your channel? Here we at VOCSO have covered the most using YouTube video marketing tools recommended by marketing Gurus. Let’s find what tools they are using to up their video marketing game.

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Top YouTube Marketing Tools to Grow Audience, Revenue and More<\/h2>\n\n\n\n
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#1<\/div>\n

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\"Andre<\/figure><\/div>\n
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Andre Oentoro<\/h2>\n

Founder at Breadnbeyond<\/a><\/p>\n

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1. Tubics<\/h3>\n\n\n\n

YouTube SEO is still massively overlooked despite the benefit you\u2019ll get, once you cracked the code. You know that putting extra effort into optimizing your YouTube content will lead you to rank higher in the search result. This is how you can get more views.<\/p>\n\n\n\n

There are many tools you can use to optimize your YouTube content. One of the best ones is Tubics. I use this tool to optimize my YouTube video traffic and views<\/a>.<\/p>\n\n\n\n

One of the greatest things about this tool is that it gives a review and advice on every video that you uploaded on YouTube.<\/p>\n\n\n\n

From the title to the description, Tubics gives you a clear step-by-step guide to optimize your video\u2014 what needs to be improved and how to improve it.<\/p>\n\n\n\n

Tubics scores your channel optimization so you can continuously improve it. It also gives you the list of optimized and not optimized videos.<\/p>\n\n\n\n

Another great feature is that Tubics gives you suggestions for the focus keywords and tags, making it easier for you to handpick the best keywords and tags while still using the same tool.

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\"topics<\/figure><\/div>\n\n\n\n

If you\u2019re beginner or intermediate in YouTube SEO<\/a> experience and knowledge, this tool can definitely help you to improve your channel visibility in YouTube search.

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2. Canva<\/h3>\n\n\n\n

Thumbnail is essential to capture the audiences\u2019 attention from the first glance. It can be even the deciding factor for them to click on your video. One of the best online thumbnail makers I\u2019ve used is Canva.<\/p>\n\n\n\n

The best thing about Canva is that it\u2019s FREE (you can choose free, but it also has paid features). Besides that, it gives you a whole bunch of different thumbnails, even for different genres and industries, not to mention that it\u2019s easy to use.<\/p>\n\n\n\n

There are more than 400 thumbnails you can use to customize your own catchy YouTube thumbnail\u2014 you can freely redesign it into your own brand name, your own title, pop your own picture on it, and more.

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\"canva<\/figure><\/div>\n\n\n\n

That is why Canva is such a lifesaver for you who sometimes struggle with creativity.<\/p>\n\n\n\n

To create your eye-catching thumbnail, all you need to do is to pick a template, drag and drop your pictures, write the headlines, change the colors if you want to, and that\u2019s it. You can download it straight away to your computer with a JPG or a PNG format.<\/p>\n\n\n\n

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3. Social Blade<\/h3>\n\n\n\n

Keeping up with your YouTube stats is the best way to see your progress on the platform.<\/p>\n\n\n\n

YouTube already offered the analytics feature for public use for free, but it doesn\u2019t really give you everything super clear.<\/p>\n\n\n\n

In this case, Social Blade can be your go-to tool<\/a>.<\/p>\n\n\n\n

Social Blade gives you daily reports for your numbers of subscribers, video views, and estimated monthly and annual earning.

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\"socialblade<\/figure><\/div>\n\n\n\n

One of the best features of Social Blade is that you can look up to your competitors\u2019 stats. It also allows you to compare up to three YouTube channels to give you an essential indication of how well you are compared to your competitors.<\/p>\n\n\n\n

Another cool feature that it provides is the live subscribers count. You can see in real-time when the numbers go up, giving you a motivation to continue to push harder on growing your channel.

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#2<\/div>\n

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\"Michael<\/figure><\/div>\n
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Michael Cole<\/h2>\n

Content Writer at Design Wizard<\/a><\/p>\n

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Design Wizard<\/h3>\n\n\n\n

Design Wizard is a superb tool for YouTube marketing. You can quickly and easily create high quality videos for your YouTube channel without any design experience.<\/p>\n\n\n\n

Design Wizard\u2019s features include animated text, uploading images and videos and editing videos on a timeline. There are thousands of video templates to choose from, allowing you to create exactly the kind of design that you need.

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\"design<\/figure><\/div>\n\n\n\n

Some of the template categories include sale videos, business videos, gaming videos, beauty tips videos, birthday videos and holiday videos.<\/p>\n\n\n\n

The videos in the Design Wizard library are premium quality and will enable businesses to increase engagement, and in turn help them form a better connection with their audience and customers, ultimately driving more leads and sales.<\/p>\n\n\n\n

Video has become a key component in any successful marketing strategy, no matter what business you are in.<\/p>\n\n\n\n

YouTube marketing offers up all sorts of opportunities for businesses to inspire, teach and influence their audience, regardless of what they are trying to sell.<\/p>\n\n\n\n

Implementing video can help you promote your brand, expand your reach and grow your business. And with the help of Design Wizard, everyone can create great YouTube content.<\/p>\n\n\n\n

You can also create image designs from Design Wizard\u2019s huge range of professionally-made image templates. These images could be used to make a logo, a profile picture or cover art for your YouTube channel.<\/p>\n\n\n\n

Design Wizard currently has 4 plans: Basic, Pro, Business and Enterprise. You can try out some of these plans by subscribing to the 14 day Pro Trial or the 7 day Business Trial<\/a>. You can download videos independently, but to avail of videos as part of your plan, you\u2019ll need to sign up to either Business or Enterprise.<\/p>\n\n\n\n

On Business, for example, you get unlimited standard video downloads and unlimited image downloads. It’s a fantastic plan for any YouTube marketers who need to create premium video content on a regular basis.

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#3<\/div>\n

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\"Amit<\/figure><\/div>\n
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Amit Panchal<\/h2>\n

Digital Marketing Consultant at Amit Panchal <\/p>\n

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1. BuzzSumo<\/h3>\n\n\n\n

For a great video, you need to have a great topic. For content creators, coming with new topics relevant to their audience is always a significant challenge. You need to find content that is trending and interesting. BuzzSumo is a platform for content creators to discover content ideas quickly.

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\"buzzsumo<\/figure><\/div>\n\n\n\n

Use Social Search feature; enter a keyword and identify what kind of content is currently trending on YouTube. Apart from finding ideas for content creation, you can use it to create a content strategy, optimize your influencer marketing strategy, and perform competitor intelligence. It is a paid platform with plans starting at $79\/month.

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2. Wondershare Filmora<\/h3>\n\n\n\n

Filmora helps you to create high-quality and exciting videos<\/a> for your YouTube channel. It also offers sound tools to add suitable BGM for your videos. With Filmora, you can layer different clips and video effects. You can add up to 100 layers to structure your content.

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\"wondershare<\/figure><\/div>\n\n\n\n

3. Canva<\/h3>\n\n\n\n
\"Canva<\/figure><\/div>\n\n\n\n

Having an attractive YouTube channel banner and video thumbnail is very important. According to Real Engineering, not having an appealing thumbnail can drop video views significantly.

Canva helps you create attractive channel banner and great thumbnail for videos. The best thing about Canva is you can use readymade templates, so you don\u2019t have to worry about dimensions and resolution.
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4. Unbox Social<\/h3>\n\n\n\n

Using Unbox Social, you can get end-to-end insights about the performance of your YouTube channel. The tool will capture engagement, measure the audience retention rate. Apart from YouTube, you can integrate the tool with pretty much any other social media account.

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\"unbox<\/figure><\/div>\n\n\n\n

For every video you publish on YouTube, you can monitor the analytics. Besides, you can measure video views, video shares, viewer demographics, and engagement levels for every video.

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#4<\/div>\n

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\"Syed<\/figure><\/div>\n
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Syed Balkhi<\/h2>\n

Founder of WPBeginner<\/p>\n

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1. Google Keyword planner & Keywordtool.io<\/h3>\n\n\n\n

Before publishing a YouTube video it\u2019s important to research some keywords to find out if the video is something that your audience wants to hear. We like using Google\u2019s free keyword planner<\/a>, but have also found keywordtool.io<\/a> has been very useful at identifying keywords specifically for YouTube. If you\u2019re new to YouTube and just starting to build an audience, then keyword research is a step you don\u2019t want to overlook. You\u2019ll want to target keywords that have a good amount of traffic and are lower in competition. This will help increase the chances of your video showing up on the first page. Once you\u2019ve established a strong audience, you can ask them questions to find out what videos they would like to see next from you and create content around what they want to see.

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2. Canva<\/h3>\n\n\n\n

For designing thumbnail pictures, another tool we have found helpful is Canva. You can use Canva for free and it lets you be as creative as you want without having to be an expert in graphic design. They have a drag and drop selection with many clip art images that you can add to your thumbnail to make it more interesting, and ultimately, more click-able.

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3. RafflePress<\/h3>\n\n\n\n

The last tool that has helped us grow our YouTube channel is RafflePress<\/a>. We create a lot of giveaway contests at WPBeginner and with RafflePress we\u2019re able to have YouTube as a way to enter the contest. For example, if the person watches our video or follows us on YouTube, then they can enter the contest. This has been a unique way that we\u2019ve been able to grow our channel this year.<\/p>\n\n\n\n

Those are some of our top tools that we\u2019ve been using for our YouTube channel. Hope that you find them useful with your own YouTube marketing goals.

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#5<\/div>\n

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\"Nikhilesh<\/figure><\/div>\n
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Nikhilesh Tayal<\/h2>\n

Founder at VidSaga <\/a><\/p>\n

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Technology helps in making things easier, faster and more efficient. As a Youtube marketer, we also need technical tools which can help us in creating videos, distribute them, optimizing them for search engines and social media.<\/p>\n\n\n\n

Now a days there are tonnes of tools available and it becomes difficult for a Youtube marketer to figure out which one to use. Trying every alternative is time consuming and requires some serious efforts.<\/p>\n\n\n\n

At Vidsaga we figured out these 4 free, simple and effective tools which we use it ourselves.And hence sharing the list with fellow Youtube Marketers.

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1. VidIQ<\/h3>\n\n\n\n

It helps in finding keywords for YouTube SEO<\/a>, Youtube Video Analytics and more.<\/p>\n\n\n\n

YouTube SEO works little different than Google SEO.<\/p>\n\n\n\n

Google says – why should I rank this content and takes a long time to decide whether to push the content up or not<\/p>\n\n\n\n

Youtube says – why should not I rank this video and immediately places it in top of the results and based on 24 hours performance, push the content down.<\/p>\n\n\n\n

Similarly, keywords for Youtube and Google are different. VidIQ comes handy for this and helps in figuring out the Youtube Keywords. It also provides SEO score of the video.

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2. Kapwing<\/h3>\n\n\n\n

Editing is the major task in creating videos and it’s a specialization in itself. But Kapwing has made life easy with their drag and drop features for the Youtube video creators and marketers. It’s a very simple online tool to learn and do editing for beginners.<\/p>\n\n\n\n

It also provides customised tools for different video type.

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3. Pixabay<\/h3>\n\n\n\n

While creating videos, we need stock images and videos to express our ideas clearly. Most stock websites are either paid or requires attribution. Pixabay\u2019s\u2019 stock images and videos are free for commercial use and no attribution is required.

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4. Camtasia<\/h3>\n\n\n\n

Camtasia enables you to make screencast videos easily. The major use case is to create educational videos, product demo videos, tutorial videos etc.

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#6<\/div>\n

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\"Dibakar<\/figure><\/div>\n
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Dibakar Bala<\/h2>\n

Founder and Digital Marketing Expert at Dibakar Bala<\/p>\n

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2021 is the Year of Video Marketing. And, YouTube is still the first platform you would choose to upload your video ahead of Facebook, Instagram, TikTok, etc.<\/p>\n\n\n\n

Ever since I had published the article, a lot of new Tools have come into the market. Also many of them have become totally obsolete.<\/p>\n\n\n\n

Currently, I would like to break down a YouTube Marketing Campaign into three major categories.<\/p>\n\n\n\n

  1. Topic Decider a.k.a. Keyword Research<\/li>
  2. Post-Publishing Promotion<\/li>
  3. Analytics to measure the success of the Campaign<\/li><\/ol>\n\n\n\n

    Sharing tools for all these three stages once again would call for a 3000 words article.<\/p>\n\n\n\n

    Thus, here I\u2019ll only be discussing Stage 1 : Topic Decider a.k.a. Keyword Research.<\/p>\n\n\n\n

    To be marketable, first you will have to be relevant. Thus, Keyword Research is mandatory for a successful YouTube Video Marketing in 2020.<\/p>\n\n\n\n

    If you\u2019re someone who invests a lot of Time, Money and Effort in every video you produce – this stage is \u2018The Most Crucial\u2019 for you.<\/p>\n\n\n\n

    Here\u2019s how you should research for a YouTube Keyword.

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    1. YouTube Search Predictions<\/h3>\n\n\n\n

    Go to YouTube and type in your primary niche keyword.<\/p>\n\n\n\n

    \"online<\/figure><\/div>\n\n\n\n
    \"online<\/figure><\/div>\n\n\n\n
    \"online<\/figure><\/div>\n\n\n\n
    \"online<\/figure><\/div>\n\n\n\n

    Let\u2019s say your niche is \u201cOnline Marketing\u201d

    Now, you will have to simply type \u2018a,b,c,d\u2026.upto z\u2019 after your primary keyword one by one. You\u2019d see a plethora of Keywords popping up for you in the YouTube Search Predictions.

    You can also use underscore operators in between two word of your target keyword string to find more keyword ideas.

    Once you\u2019ve collected all these keywords into a Spreadsheet, it\u2019s time for using our second powerful YouTube Keyword Research Tool.

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    2. Google Trends<\/h3>\n\n\n\n

    Go to Google Trends and type in one of your Keywords into the Search Box.<\/p>\n\n\n\n

    Oh, Wait! Don\u2019t forget to change the Platform. Google Trend by default opens up on Web Search mode which might give you absolutely opposite results.<\/p>\n\n\n\n

    \"Google<\/figure><\/div>\n\n\n\n

    Change the platform into YouTube and now perform the search.





    Unfortunately, Online Marketing is not really a popular search term on YouTube. Neither is it trending upwards in the part 12 Months.
    But, something like this might be incorrect.<\/p>\n\n\n\n

    And this is the Time when you should opt for the Paid YouTube Keyword Research Tool.

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    3. AHREF<\/h3>\n\n\n\n

    As an SEO Expert, ahref is my go to Paid tool for Competitor Analysis.<\/p>\n\n\n\n

    But, many people might not know that we could also look at our YouTube Competitor\u2019s Keyword Rankings through this tool.<\/p>\n\n\n\n

    \"ahref<\/figure><\/div>\n\n\n\n
    \"ahref<\/figure><\/div>\n\n\n\n
    \"ahref<\/figure><\/div>\n\n\n\n

    Just copy the URL of your Competitor\u2019s YouTube Video and paste it inside AHREF\u2019s Batch Analysis Tool. It should look something like this once you\u2019re a paid member of ahref tool.

    Once the results have come up, hover over the Target Url in the result section. You should see an option that says – \u2018Organic Keywords\u2019

    Upon selecting the \u2018Organic Keywords\u2019 option you\u2019d see all the Keywords the Video is ranking for:-

    Now it is on you to Create a better Video than your competitor to rank above him for the same keyword he\/she is ranking on YouTube.

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    4. KeywordTool.io<\/h3>\n\n\n\n

    If you\u2019re someone who is Lazy like me and can afford a small subscription fee for tools like KeywordTool.io, you would stay ahead of many other YouTubers who are simply beating around the bush.<\/p>\n\n\n\n

    KeywordTool.io basically does the same work as Tool #1 : YouTube Search Predictor.<\/p>\n\n\n\n

    But, its Premium Version is YouTube Search Predictor on steroids.<\/p>\n\n\n\n

    \"keyword<\/figure><\/div>\n\n\n\n

    Apart from showing a collection of Keywords, it also shows you the Search Volume, Trend, CPC and Competition for a complete overview of all the suggested keywords related to your main topic.

    You can easily exports these results into a CSV \/ Excel Sheet for manually auditing and filtering later.
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    #7<\/div>\n

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    \"Nathan<\/figure><\/div>\n
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    Nathan Turner<\/h2>\n

    Account Manager at iPullRank <\/p>\n

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    Behind Google, YouTube is the second most popular website according to Alexa, and is also one of the most powerful search engines in the world. This platform has allowed users to create, share, and even profit off videos, but in order to have a truly successful YouTube channel there are several tools you will need to utilize.

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    1. Keyword Tool Pro<\/h3>\n\n\n\n

    YouTube is a search engine, which shouldn\u2019t be surprising since they are under the Google umbrella. Like any search engine, you need to perform keyword research to drive as much traffic to your channel and your videos as possible. Keyword Tool<\/a> is a great place to start and allows you to find great keywords for YouTube, as well as Instagram, eBay, Twitter, Google and more.<\/p>\n\n\n\n

    The basic version<\/a> starts at $69 per month and allows you up to 7,000 keywords per day.

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    2. YouTube Studio<\/h3>\n\n\n\n

    For anyone who is truly passionate about their YouTube channel, Google\u2019s YouTube Studio tool is essential. This allows users to manage their channels and videos on mobile devices easier than ever before. You are able to view stats, respond to viewers comments, schedule videos and even upload custom thumbnails without having to use our laptop.<\/p>\n\n\n\n

    YouTube Studio is free to download on mobile devices from the Google Play Apple Store.

    <\/p>\n\n\n\n

    3. Google Data Studio<\/h3>\n\n\n\n

    Another Google tool that I believe can help anyone who is serious about their YouTube channel should take advantage of is Google Data Studio. You are able to create custom dashboards and reports with Google Data Studio to better visualize how channels are performing. You can connect your YouTube to Data Studio to get live data and create charts, tables and much more to better show the impact any changes you have made.<\/p>\n\n\n\n

    Google Data Studio is also free and connecting YouTube to reports is quick and easy.

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    #8<\/div>\n

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    \"Nico<\/figure><\/div>\n
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    Nico Prins<\/h2>\n

    Founder at Launch Space <\/a><\/p>\n

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    There is a wide range of useful tools on the market for people who are active on Youtube. One of my favorite marketing tools of the moment, which I use for blogging and content marketing as well, is Keywords Everywhere.

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    1. Keywords Everywhere<\/h3>\n\n\n\n

    Keywords Everywhere<\/a> is a simple Google Chrome and Firefox extension. The plugin reveals the search volumes for relevant keywords as your browsing. Being able to see how many people are searching for a term is a huge timesaver when coming up with ideas for your next video – especially if your video marketing strategy involves ranking for search terms. It’s undoubtedly the cheapest premium SEO tool for Youtube on the market.

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    \"youtube<\/figure><\/div>\n\n\n\n

    There are plenty of other search tools you can use for Youtube. SEMrush, Ahrefs, and Longtail Pro<\/a> come to mind. In terms of value for money and functionality, Longtail Pro is my second favorite SEO tool for Youtube. There’s a lifetime deal, which makes it affordable if you want to test the platform, or you don’t use SEO tools that much.

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    2. Viddyoze<\/h3>\n\n\n\n

    The second Youtube marketing tool I’d recommend is Viddyoze. If you haven’t come across it before, Viddyoze is a cloud-based video animation platform. You can read some Viddyoze reviews here.<\/p>\n\n\n\n

    You can use Viddyoze to create animated intros and outros for your videos quickly and easily.<\/p>\n\n\n\n

    There are a lot of video animation platforms on the market, but for my money, Viddyoze is the best. They have a huge library of professional, engaging 3D animations for intros and outros that you can easily customize.<\/p>\n\n\n\n

    The animations are the kind of thing you can add to your videos to make your Youtube channel look more professional. Coming from an agency background, I find tools like this useful. If you sell video animation services, then these animated graphics look slick. However, I prefer to give clients who use Youtube access to the tool as a free extra. It’s a nice gesture that helps you build the kind of bonds that underpin a good business relationship.

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    #9<\/div>\n

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    \"Matthew<\/figure><\/div>\n
    \n

    Matthew Woodward<\/h2>\n

    Director of Matthew Woodward.<\/a><\/p>\n

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    1. Tubebuddy<\/h3>\n\n\n\n

    When it comes to Youtube, my favourite tool is Tubebuddy.<\/p>\n\n\n\n

    Tubebuddy is an extension you can install on your browser that enables you to use it within your Youtube dashboard, making it much easier to work with.<\/p>\n\n\n\n

    It has some really cool features that can help you scale your Youtube channel.<\/p>\n\n\n\n

    It has a ton of:<\/p>\n\n\n\n