{"id":4044,"date":"2020-01-13T05:44:37","date_gmt":"2020-01-13T05:44:37","guid":{"rendered":"https:\/\/www.vocso.com\/blog\/?p=4044"},"modified":"2024-08-26T07:13:03","modified_gmt":"2024-08-26T07:13:03","slug":"startups-embrace-social-media-automation","status":"publish","type":"post","link":"https:\/\/www.vocso.com\/blog\/startups-embrace-social-media-automation\/","title":{"rendered":"Why Startups Should Embrace Social Media Automation?"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>\n<p>We now live in a world full of automation, where it\u2019s implemented in everything from mobile devices, cars, and even business.<\/p>\n\n\n\n<p>Current technologies can automate 42% of business activities and have the potential to automate 19% more, according to a study by the McKinsey Global Institute.<\/p>\n\n\n\n<p>Social media is one of the most powerful marketing tools for business with the lowest barrier of entry, paving the way for more startups.<\/p>\n\n\n\n<p>Automation can help turn social media campaigns from donkeys into unicorns for startups, which evens out the playing field.<\/p>\n\n\n\n<p>If you\u2019re still unconvinced, here are compelling reasons why your startup should welcome social media automation.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vocso.com\/blog\/startups-embrace-social-media-automation\/#multi-channel-campaigns\" >Multi-Channel Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vocso.com\/blog\/startups-embrace-social-media-automation\/#measurable-growth\" >Measurable Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vocso.com\/blog\/startups-embrace-social-media-automation\/#makes-your-social-media-team-more-accountable\" >Makes Your Social Media Team More Accountable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vocso.com\/blog\/startups-embrace-social-media-automation\/#enables-understanding-of-complex-user-interactions\" >Enables Understanding of Complex User Interactions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vocso.com\/blog\/startups-embrace-social-media-automation\/#allows-for-continuous-optimization-and-refinement\" >Allows for Continuous Optimization and Refinement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vocso.com\/blog\/startups-embrace-social-media-automation\/#less-repetitive-work-and-more-creativity\" >Less Repetitive Work and More Creativity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vocso.com\/blog\/startups-embrace-social-media-automation\/#reduced-costs\" >Reduced Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vocso.com\/blog\/startups-embrace-social-media-automation\/#lots-of-available-social-media-automation-tools\" >Lots of Available Social Media Automation Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vocso.com\/blog\/startups-embrace-social-media-automation\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"multi-channel-campaigns\"><\/span>Multi-Channel Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"635\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/Facebook-inc-dominates-social-media.png\" alt=\"Facebook inc dominates social media\" class=\"wp-image-4052\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/Facebook-inc-dominates-social-media.png 893w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/Facebook-inc-dominates-social-media-300x213.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/Facebook-inc-dominates-social-media-768x546.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/Facebook-inc-dominates-social-media-624x444.png 624w\" sizes=\"auto, (max-width: 893px) 100vw, 893px\" \/><\/figure><\/div>\n\n\n\n<p><br>Social media management can be both fickle and tedious at the same time, especially with all the different platforms available.<\/p>\n\n\n\n<p>However, creating visibility to potentially billions of users is too good of a thing to pass up.<\/p>\n\n\n\n<p>That\u2019s made easier, more manageable, and less costly over time through social media automation.<\/p>\n\n\n\n<p>What makes managing multiple channels all at once is having to deal with multiple workflows as well.<\/p>\n\n\n\n<p>But with social media automation, you can manage all of them within a single workflow in real time.<\/p>\n\n\n\n<p>You can also schedule posts and engage with users through one platform instead of splitting your attention across different platforms.<\/p>\n\n\n\n<p>Not only does it save you time, but it also keeps you from having to split too many hairs with your social media marketing. <br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"measurable-growth\"><\/span>Measurable Growth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/measurable-growth.png\" alt=\"measurable growth\" class=\"wp-image-4054\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/measurable-growth.png 640w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/measurable-growth-300x169.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/measurable-growth-624x351.png 624w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p><br>Along with automation comes data analytics, letting you measure your progress in real time.<\/p>\n\n\n\n<p>You can step back and get a better look at the big picture, as well as the little details.<\/p>\n\n\n\n<p>Being able to see where the campaign is going helps you think several steps ahead and plan for what to do next.<\/p>\n\n\n\n<p>You don\u2019t need to be stuck whenever you\u2019re about to hit a wall and change direction if necessary.<\/p>\n\n\n\n<p>If things are going well, you\u2019ll know exactly how well, and that can motivate your team further.<br><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"makes-your-social-media-team-more-accountable\"><\/span>Makes Your Social Media Team More Accountable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"600\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/social-media-team.png\" alt=\"social media team\" class=\"wp-image-4057\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/social-media-team.png 1600w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/social-media-team-300x113.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/social-media-team-768x288.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/social-media-team-1024x384.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/social-media-team-624x234.png 624w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure><\/div>\n\n\n\n<p><br>Social media automation lets you see where the bottlenecks in your campaign are due to having a more clearly-defined process.<\/p>\n\n\n\n<p>You can determine why too few of your leads are being nurtured and converted, which notifies the team on what to remedy.<\/p>\n\n\n\n<p>No one will be able to point fingers aimlessly as you\u2019ll be able to see exactly what\u2019s going on.<\/p>\n\n\n\n<p>Your social media team becomes more accountable for the campaign, thus making them more motivated to get things right.<br><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"enables-understanding-of-complex-user-interactions\"><\/span>Enables Understanding of Complex User Interactions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"380\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/complex-ui.png\" alt=\"complex ui\" class=\"wp-image-4050\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/complex-ui.png 1000w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/complex-ui-300x114.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/complex-ui-768x292.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/complex-ui-624x237.png 624w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<p><br>Since you\u2019re spending less time on busywork, you\u2019re more free and able to study how your users interact.<\/p>\n\n\n\n<p>Getting to know your users lets you choose how to market to them and even narrow down your target audience.<\/p>\n\n\n\n<p>You\u2019ll also notice if they start engaging with your brand less, so you can adjust accordingly and redirect your efforts.<\/p>\n\n\n\n<p>A good way to do this is with personalized drip campaigns that cater to the individual, which can increase engagement.<\/p>\n\n\n\n<p>Of course, personalized drip campaigns are much easier to execute if you have social media automation.<br><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"allows-for-continuous-optimization-and-refinement\"><\/span>Allows for Continuous Optimization and Refinement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/continue-optimization.png\" alt=\"continue optimization\" class=\"wp-image-4051\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/continue-optimization.png 1280w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/continue-optimization-300x169.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/continue-optimization-768x432.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/continue-optimization-1024x576.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/continue-optimization-624x351.png 624w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure><\/div>\n\n\n\n<p><br>Automating your social media marketing can give you more time and incentive to visualize your customer journey.<\/p>\n\n\n\n<p>You\u2019ll see what\u2019s working and what\u2019s not working, and you can decide on either fixing what\u2019s broken or dumping it entirely.<\/p>\n\n\n\n<p>That lets you adjust and refine your marketing strategy, according to the data and engagement you\u2019re getting.<\/p>\n\n\n\n<p>Through automation, you\u2019re able to do ongoing A\/B tests at every stage of your campaign.<\/p>\n\n\n\n<p>You can then experiment more, thus letting you further optimize your social media campaign.<\/p>\n\n\n\n<p>Each little improvement you make along the way adds up, making the campaign more effective over time.<br><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"less-repetitive-work-and-more-creativity\"><\/span>Less Repetitive Work and More Creativity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"624\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/less-repetitive-work.png\" alt=\"less repetitive work\" class=\"wp-image-4053\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/less-repetitive-work.png 720w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/less-repetitive-work-300x260.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/less-repetitive-work-624x541.png 624w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n\n<p><br>When you do all of your marketing manually day in and day out, things can get old fast as you spend most of your time on busywork.<\/p>\n\n\n\n<p>A lot of social media marketing is making the rounds of completing similar tasks, which certainly gets repetitive.<\/p>\n\n\n\n<p>Automating all that busywork can free up your marketing team so you can spend more time trying new things and refining your strategy.<\/p>\n\n\n\n<p>That lets you be more creative with your marketing and multiply your leads by a significant margin.<\/p>\n\n\n\n<p>Not only does that make your staff more productive and effective, but also boosts their morale and make them want to do more.<br><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"reduced-costs\"><\/span>Reduced Costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"567\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/quality-speed-results.png\" alt=\"quality speed results\" class=\"wp-image-4055\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/quality-speed-results.png 844w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/quality-speed-results-300x202.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/quality-speed-results-768x516.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2020\/01\/quality-speed-results-624x419.png 624w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/figure><\/div>\n\n\n\n<p><br>A smaller social media team can do more and reach further when the campaign has automation.<\/p>\n\n\n\n<p>Through it, two or three people can do what would normally take up to ten people doing it manually.<\/p>\n\n\n\n<p>This is especially important for startups that are looking to maximize every cent they spend on their businesses.<\/p>\n\n\n\n<p>Many of the tools available online for social media automation have free features that can be used by startups.<\/p>\n\n\n\n<p>You can then scale up as you go along, letting you do even more once you can afford it.<\/p>\n\n\n\n<p>But even with that, you can still keep things small and tight since you\u2019ve automated your social media marketing.<br><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"lots-of-available-social-media-automation-tools\"><\/span>Lots of Available Social Media Automation Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Businesses are spoiled for choice when it comes to social media automation tools these days.<\/p>\n\n\n\n<p>Many of them have free versions to get you started, and they also have premium options for scaling up.<\/p>\n\n\n\n<p>Some good examples includeHootSuite, Autosend, MobileMonkey, Acquire.io, and so on.<\/p>\n\n\n\n<p>Different tools have different strengths and set of features that fit different types of social media marketing campaigns.<\/p>\n\n\n\n<p>For instance, MobileMonkey is a chatbot marketing tool for Facebook Messenger, while HootSuite is a management tool for scheduling posts to multiple platforms.<\/p>\n\n\n\n<p>You can try each one of them out and see which one best fits your startup with its particular toolkit.<br><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These are only some of the many reasons why you should embrace social media automation.<\/p>\n\n\n\n<p>Automation can reduce workload, provide clearer metrics, and let you prioritize things that will help your campaign do better.<\/p>\n\n\n\n<p>A tool like HootSuite lets you schedule posts ahead of time to multiple channels at once with HootSuite.<\/p>\n\n\n\n<p>MobileMonkey can respond to user messages and do drip campaigns with its chatbot features.<\/p>\n\n\n\n<p>Autosend can be made to send messages to users when certain events take place.<\/p>\n\n\n\n<p>It opens a whole new world of possibilities for your digital marketing, letting you get more results with less resources.<\/p>\n\n\n\n<p>In the year 2020, social media automation is a must for any business, especially startups.<\/p>\n\n\n\n<p>It\u2019s one of the best ways available right now to kickstart your digital marketing campaign.<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We now live in a world full of automation, where it\u2019s implemented in everything from mobile devices, cars, and even business. Current technologies can automate 42% of business activities and have the potential to automate 19% more, according to a study by the McKinsey Global Institute. Social media is one of the most powerful marketing <\/p>\n","protected":false},"author":45,"featured_media":4276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-4044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts\/4044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/comments?post=4044"}],"version-history":[{"count":0,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts\/4044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/media\/4276"}],"wp:attachment":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/media?parent=4044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/categories?post=4044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/tags?post=4044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}