{"id":28691,"date":"2022-10-28T08:52:51","date_gmt":"2022-10-28T08:52:51","guid":{"rendered":"https:\/\/www.vocso.com\/blog\/?p=28691"},"modified":"2024-08-21T09:08:49","modified_gmt":"2024-08-21T09:08:49","slug":"ecommerce-seo-best-practices","status":"publish","type":"post","link":"https:\/\/www.vocso.com\/blog\/ecommerce-seo-best-practices\/","title":{"rendered":"eCommerce SEO Best Practices: How to Rank on Page 1 of Google"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>\n<p>We are living in a time when most people turn to Google for just about anything. According to Internet Live Stats, in 2022, Google processes over 99,000 searches every single second and this makes more than 8.5 billion searches a day. There is absolutely no denying that Google is the most popular search engine to date, and if you are ranking on the first page of Google for your product or service, then it is a great source of revenue and leads for your eCommerce business.<\/p>\n\n\n\n<p>It is an unfortunate truth that you are practically invisible if you rank on Google\u2019s page two or beyond, so ranking on Google\u2019s first page is important as it can bring a lot of customers.<\/p>\n\n\n\n<p>Ranking on the second, third, or fourth page won\u2019t help you get the clicks and traffic you need to make SEO worth your time and money. Based on the studies conducted by Moz (the SEO giant) in 2014, about 71% of Google search traffic goes to the first 10 search results, and this has been reported to be as high as 92% in recent years. The second-page results are far from a close second, coming in at below 5% of all website clicks.<\/p>\n\n\n\n<p>If you want to get on the first page of Google, you have come to the right place \u2013 but you need to understand that you&#8217;re competing with every other business in your industry. Some have years of experience and some have marketing budgets larger than your business&#8217;s entire budget. Can you still get to that first page? Yes, it is possible. However, it takes work, building content over time, and implementing <a href=\"https:\/\/www.vocso.com\/blog\/google-seo-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">search engine optimization techniques<\/a>.<\/p>\n\n\n\n<p>It is important for you to know that a good eCommerce SEO presence can be powerful, as it can drive inbound traffic that could grow your business for years to come. <\/p>\n\n\n\n<p>Everybody wants to rank on the top of Page 1 of Google. But, how will you do it? It\u2019s certainly not easy! You need to have a website that has both a good user experience and a solid SEO strategy. In this article, we\u2019ll talk about some <strong>eCommerce SEO best practices<\/strong> to help you improve your rankings on Google.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vocso.com\/blog\/ecommerce-seo-best-practices\/#how-a-search-engine-like-google-works\" >How a Search Engine Like Google Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vocso.com\/blog\/ecommerce-seo-best-practices\/#how-to-rank-your-ecommerce-website-on-page-1-of-google\" >How to rank your eCommerce website on page 1 of Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vocso.com\/blog\/ecommerce-seo-best-practices\/#1-inform-google-about-your-ecommerce-websites-existence\" >1. Inform Google about your eCommerce website\u2019s existence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vocso.com\/blog\/ecommerce-seo-best-practices\/#2-choose-the-right-keywords\" >2. Choose the right keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vocso.com\/blog\/ecommerce-seo-best-practices\/#3-do-a-competitive-analysis\" >3. Do a Competitive Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vocso.com\/blog\/ecommerce-seo-best-practices\/#4-choose-or-create-a-page-that-aligns-with-the-search-intent\" >4. Choose or create a page that aligns with the search intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vocso.com\/blog\/ecommerce-seo-best-practices\/#5-build-trust-by-including-quality-backlinks\" >5. Build trust by including quality backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vocso.com\/blog\/ecommerce-seo-best-practices\/#6-aim-for-%e2%80%9cposition-0%e2%80%9d-by-adding-featured-snippets\" >6. Aim for \u201cposition #0\u201d by adding featured snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vocso.com\/blog\/ecommerce-seo-best-practices\/#7-make-your-web-page-google-mobile-friendly\" >7. Make your web page Google mobile-friendly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vocso.com\/blog\/ecommerce-seo-best-practices\/#final-thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-a-search-engine-like-google-works\"><\/span>How a Search Engine Like Google Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Search uses its Page Ranking algorithm to rank websites in its search engine results. Google has an automated system that visits websites all over the internet and reads content on each web page such as photos, videos, text, audio, and so on. Once it collects these data, the algorithm uses them to determine which web pages should be shown for a particular keyword, and in what order.<\/p>\n\n\n\n<p>In a nutshell, the Page Ranking algorithm determines which web page on the internet is the most relevant for a keyword or keyphrase and displays it at the top of the first page of Google. This link is followed by the second most relevant page, and so on. The resulting list of web pages is referred to as a Search Engine Results Page (SERP), which includes multiple sections:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The section at the top comprises a couple of paid text ads that are related to the keyword or keyphrase used to conduct the search.<\/li><li>At the center, you can find the organic listing of web pages that Google deems relevant to the keyword or keyphrase used to conduct the search.<\/li><li>Sometimes, an additional section gets included below the paid ads at the top when a user is looking for a nearby store to purchase something or a nearby location for business. This section is referred to as the Local Map Pack.<\/li><li>There may also be other sections, pulling from highly trafficked sites like Wikipedia.<\/li><\/ul>\n\n\n\n<p>The algorithm process is split into three stages:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Search engine crawling<\/strong>: This is the first stage and is referred to as the discovery process. In this stage, Google\u2019s bots set out to look for new and updated content. Irrespective of the format (text, audio, video, images, and so on), the content is discovered. Usually, Google finds it easier to locate pages that have more links. Once the pages are crawled, they need to be indexed to be ranked.<\/li><li><strong>Search engine indexing<\/strong>: In this stage, Google analyzes the URLs that were discovered in the crawling stage and stores the page information (text, images, and other files) they deem good enough to be displayed to searchers in a database known as the Google index.<\/li><li><strong>Search engine ranking<\/strong>: This is the final stage, where Google determines which among the indexed pages is the most helpful one for a specific search query. This is the stage where results are ordered from most relevant to least relevant. <a href=\"https:\/\/www.vocso.com\/blog\/how-to-improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search engine ranking<\/a> aims at ordering search results based on relevance. Therefore, the highest-ranked website should be the most relevant one to the user\u2019s query.<\/li><\/ul>\n\n\n\n<p>Ensuring that your site gets crawled and indexed is a key prerequisite for it to show up in the SERPs. If you have a website, then it is a good idea to see how many of your pages are in the index so that you can gain some great insights into whether Google is discovering all the pages you want it to.<\/p>\n\n\n\n<p>Unfortunately, any analysis of Google\u2019s algorithm and its process is solely based on opinions found across various articles, rather than anything concrete. Google does provide valuable advice, big hints, and important information from time to time regarding what it values when it ranks content; however, Google has never made the exact algorithm process public, as anyone could then exploit it to their advantage, thereby diminishing the company\u2019s value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-rank-your-ecommerce-website-on-page-1-of-google\"><\/span>How to rank your eCommerce website on page 1 of Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s get started. Here is what you need to do if you want your website to rank on page 1 of Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-inform-google-about-your-ecommerce-websites-existence\"><\/span>1. Inform Google about your eCommerce website\u2019s existence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The first step is to make sure that your website appears on Google. If you have an XML sitemap for your website, this can be done by submitting your sitemap to Google Search Console.<\/p>\n\n\n\n<p>Google Search Console is a free tool that helps website owners to analyze their performance on Google Search, based on which they can take the necessary steps to boost their visibility on search. Another incredible feature of Google Search Console is that you don\u2019t need to log in regularly to see if your website is having any issues. Google will send you an email to alert you if it finds any issues.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-choose-the-right-keywords\"><\/span>2. Choose the right keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is very important to utilize the right keywords in subheadings, the first paragraph, and within the text itself. But what are the right keywords? You need to first determine the set of words that best describes the products that you offer on your website. You need to <a href=\"https:\/\/www.sevenatoms.com\/blog\/ecommerce-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a> what phrases or keywords people are using when searching for products similar to yours. There are various <a href=\"https:\/\/www.vocso.com\/blog\/best-keyword-research-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">keyword research tools<\/a> available, like Ahrefs, SEMrush, and more, that help you find the right keywords. Once you find the keywords, you need to use them in your content and this will increase the chances of your website ranking on the first page of Google.<\/p>\n\n\n\n<p>It is important to remember that if your content is just an excuse for the keywords, it may not work. People are looking for answers quickly, which is why your content needs to be tailored to the keyword searches it is targeting. If you want people to read your content, you must make sure that your content is educational and informational. Keywords that are added must be relevant to your topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-do-a-competitive-analysis\"><\/span>3. Do a Competitive Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u201cCompetition is a good thing; it forces us to do our best\u201d \u2013 <a href=\"https:\/\/www.brainyquote.com\/quotes\/nancy_pearcey_530910\" target=\"_blank\" rel=\"noreferrer noopener\">Nancy Pearcey<\/a> (Author)<\/p>\n\n\n\n<p>It is important to understand the competitive landscape, as ranking on the first page of Google is not an easy task due to fierce competition. It requires you to do a certain amount of research. First, type your keyword on Google and hit the search button.<\/p>\n\n\n\n<p>If you are in the business of selling handbags and if you type \u201chandbags\u201d in Google, then in all likelihood, you will find big, well-known brands in the result.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Do-a-Competitive-Analysis-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1013\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Do-a-Competitive-Analysis-1-1024x1013.png\" alt=\"\" class=\"wp-image-28698\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Do-a-Competitive-Analysis-1-1024x1013.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Do-a-Competitive-Analysis-1-300x297.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Do-a-Competitive-Analysis-1-768x760.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Do-a-Competitive-Analysis-1-624x617.png 624w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Do-a-Competitive-Analysis-1.png 1508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>If you are a startup, it is going to be difficult to get to the first page. Most often, people prefer buying handbags, or any other product for that matter from well-established brands. If the keyword is crucial for your business, we will suggest targeting it. Although you will not rank for it immediately, building back-links to the page via content outreach can slowly but surely get you there. Knowing who you are up against is crucial, as it can help you find a solution to get your website on the first page of Google.<\/p>\n\n\n\n<p>If your page features on the second page or beyond that, then you need to review your keyword strategy for further advancement and also find alternative keywords that can bridge the gap. For instance, you may never beat major retailers for \u201chandbags,\u201d but what about \u201chandmade handbags\u201d? Or \u201cartisanal handbags\u201d? The list goes on.<\/p>\n\n\n\n<p>Competitor <a href=\"https:\/\/www.vocso.com\/blog\/keyword-research-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">keyword research<\/a> helps you find the keywords that your competitors are using in their organic search and paid campaigns. When you find out the keywords that your competitors are targeting, you get the opportunity to outdo your competition by utilizing those keywords more effectively.<\/p>\n\n\n\n<p>SEMRush, Ahrefs Keyword Explorer, Moz Open Site Explorer, and so on are some popular <a href=\"https:\/\/www.vocso.com\/blog\/seo-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO tools<\/a> that you can try for keyword analysis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-choose-or-create-a-page-that-aligns-with-the-search-intent\"><\/span>4. Choose or create a page that aligns with the search intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The importance of the concept of search intent in eCommerce SEO is something that cannot be stressed enough as search intent is the<strong> <\/strong>reason behind a search query. Why did the person make this search? Is he looking to make a purchase? Does he want to learn something? If you want to rank your page higher on Google, it is important to understand and create content with search intent in mind.<\/p>\n\n\n\n<p>Google ranks web pages, rather than websites, and you can choose any web page that you want to rank; it doesn\u2019t necessarily have to be your home page. However, you need to ensure that the web page content contains information that Google intends to rank for your target keyword. The chances of your web page ranking on the first page of Google are higher if it aligns with the content type, format, and angle of the content of search intent.<\/p>\n\n\n\n<p>Search intent can be primarily categorized into four types:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Informational:<\/strong> When a person is looking for specific information, the search can be referred to as an informational type. It could be a one-word answer to a simple question \u201cWho is the main character in Stranger Things?\u201d or it could be something that requires a more in-depth answer \u201cWhat are Lululemon leggings made of?\u201d These keywords can be crucial in building brand awareness by targeting them with informational content and educating your audience.<\/li><li><strong>Navigational<\/strong>: When the searcher wants to go to a website where he frequently logs in, he would prefer Googling it, instead of typing the entire URL in the address bar. \u201cFacebook\u201d, \u201cTwitter\u201d, \u201cSEMrush for beginners.\u201d These keywords can be useful sources of organic traffic when the brand or site is well-known.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"440\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent-1024x440.png\" alt=\"\" class=\"wp-image-28699\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent-1024x440.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent-300x129.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent-768x330.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent-1536x660.png 1536w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent-624x268.png 624w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Transactional:<\/strong> The customer wants to make a purchase and they are looking for a place to buy it from. \u201cSamsung Galaxy S22 5G\u201d, \u201cMacy\u2019s coupon codes\u201d, \u201cBuy MacBook at lowest price\u201d. Transactional keywords which are also known as buyer keywords can be very valuable when making a keyword search and planning an SEO or PPC strategy.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"211\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent1-1024x211.png\" alt=\"\" class=\"wp-image-28700\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent1-1024x211.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent1-300x62.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent1-768x158.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent1-624x128.png 624w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent1.png 1526w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Commercial:<\/strong> This type of search occurs when a searcher wants to know more about a product or service. \u201cTop restaurant in Chicago\u201d, \u201cMacbook Pro M1 reviews\u201d, \u201cNike vs Adidas football boots\u201d. These keywords determine a person\u2019s intention to purchase in the future. Such keywords can be a great opportunity to reach an audience that could be converted into future customers.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"939\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent2-1024x939.png\" alt=\"\" class=\"wp-image-28701\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent2-1024x939.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent2-300x275.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent2-768x704.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent2-624x572.png 624w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Choose-or-create-a-page-that-aligns-with-the-search-intent2.png 1514w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>An intent-based strategy for your eCommerce SEO could be the change you need to set your website apart from the competition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-build-trust-by-including-quality-backlinks\"><\/span>5. Build trust by including quality backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is true that relevant internal links can <a href=\"https:\/\/www.vocso.com\/blog\/how-to-increase-boost-domain-authority\/\" target=\"_blank\" rel=\"noreferrer noopener\">boost the authority<\/a> of your page; however, backlinks from reputable sites can be much more beneficial for eCommerce SEO, as they signal to Google that another resource finds your content valuable enough to link to it from within their own content. When your website earns additional backlinks, the Google search engine infers that your website contains valuable content that is worth ranking well on the SERPs.<\/p>\n\n\n\n<p>An effective way of<a href=\"https:\/\/www.vocso.com\/blog\/seo-backlink-creation-strategies-for-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"> backlinks creation<\/a> is to identify similar websites and send emails to them, asking them to link to an article on your website. Backlinks, also referred to as inbound or incoming links, are an essential component of off-site eCommerce SEO strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-aim-for-%e2%80%9cposition-0%e2%80%9d-by-adding-featured-snippets\"><\/span>6. Aim for \u201cposition #0\u201d by adding featured snippets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The short snippets of text that appear at the top of Google\u2019s search results are referred to as featured snippets and they help in quickly answering a searcher\u2019s query. This content is automatically pulled from web pages in Google\u2019s index. Featured snippets can be a powerful weapon as they help to get more clicks from the organic search results without higher Google rankings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Aim-for-position-0-by-adding-featured-snippets.png\"><img loading=\"lazy\" decoding=\"async\" width=\"891\" height=\"431\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Aim-for-position-0-by-adding-featured-snippets.png\" alt=\"\" class=\"wp-image-28702\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Aim-for-position-0-by-adding-featured-snippets.png 891w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Aim-for-position-0-by-adding-featured-snippets-300x145.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Aim-for-position-0-by-adding-featured-snippets-768x372.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2022\/10\/Aim-for-position-0-by-adding-featured-snippets-624x302.png 624w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><\/a><\/figure>\n\n\n\n<p>The featured snippet box is referred to as \u201cPosition #0\u201d by many SEO experts because it appears above the traditional #1 spot. You can give your organic click-through rate a serious boost if you are able to get your content in the featured snippet.<\/p>\n\n\n\n<p>It is crucial to include a featured snippet as it can offer greater visibility to searchers, thereby boosting your brand recognition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7-make-your-web-page-google-mobile-friendly\"><\/span>7. Make your web page Google mobile-friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The percentage of global web traffic on mobile phones has increased more than six-fold when compared to the previous decade. According to Statista, <a href=\"https:\/\/www.statista.com\/topics\/779\/mobile-internet\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile internet traffic accounts for almost 55 percent of total web traffic today<\/a>. This is one of the main reasons why Google has prioritized mobile page load speed as a key metric when determining your website\u2019s search ranking.<\/p>\n\n\n\n<p>It is very important for you to optimize your page for mobile devices, as many people rely on their mobile devices while making online transactions. Google has already shifted its focus to mobile-friendly website optimization since internet traffic increasingly comes from mobile devices. All your other organic search efforts could be in vain if you are not able to establish a mobile-friendly website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"final-thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ranking on the first page of Google may not be a simple task, as it can take time, resources, and knowledge. However, you can achieve it if you consistently and diligently follow proven eCommerce SEO practices. You can also try social media platforms to enhance your social media presence and increase the curiosity of your target audience. Including your location in your keywords can also be effective, as there could be many direct location-specific searchers looking for local business and it will help them to locate you.<\/p>\n\n\n\n<p>The above-mentioned practices may draw several users to your webpage, but it is equally important to make them stay on the page and make them read the content till the end. For this, you need to make sure that the content is effective and easy to consume.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are living in a time when most people turn to Google for just about anything. According to Internet Live Stats, in 2022, Google processes over 99,000 searches every single second and this makes more than 8.5 billion searches a day. There is absolutely no denying that Google is the most popular search engine to <\/p>\n","protected":false},"author":45,"featured_media":28718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214,66],"tags":[],"class_list":["post-28691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts\/28691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/comments?post=28691"}],"version-history":[{"count":0,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts\/28691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/media\/28718"}],"wp:attachment":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/media?parent=28691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/categories?post=28691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/tags?post=28691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}