{"id":2635,"date":"2019-02-08T13:13:01","date_gmt":"2019-02-08T13:13:01","guid":{"rendered":"https:\/\/www.vocso.com\/blog\/?p=2635"},"modified":"2024-08-27T12:44:52","modified_gmt":"2024-08-27T12:44:52","slug":"4-crucial-ways-to-amplify-your-stores-sales-with-a-blog","status":"publish","type":"post","link":"https:\/\/www.vocso.com\/blog\/4-crucial-ways-to-amplify-your-stores-sales-with-a-blog\/","title":{"rendered":"4 Crucial Ways to Amplify Your Store&#8217;s Sales With a Blog"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>It\u2019s 2020. You\u2019re on board with this eCommerce thing that\u2019s making people good money. But does it come with a blog?<\/p>\n<p>If you have an eCommerce store but not a blog, you\u2019re already playing catch-up. Brands all over the world have blogs, from eCommerce head honchos themselves to independent sellers.<\/p>\n<p>If you need all the help you can get when it comes to getting your name out there and building a trusting relationship with your customers &#8212; blogs help you do it. Running a blog means you don\u2019t need to spend as much money on paid advertising, you get the chance to rank higher and more consistently on Google, and you can also use your blog to build more inbound links to your store.<\/p>\n<p>Convinced? Let\u2019s take a look at how you can use your blog to drive traffic and get those sales up.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vocso.com\/blog\/4-crucial-ways-to-amplify-your-stores-sales-with-a-blog\/#1-use-your-keyword-tool-to-generate-content-ideas\" >1. Use your keyword tool to generate content ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vocso.com\/blog\/4-crucial-ways-to-amplify-your-stores-sales-with-a-blog\/#2-write-how-to-guides-and-product-reviews\" >2. Write how-to guides and product reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vocso.com\/blog\/4-crucial-ways-to-amplify-your-stores-sales-with-a-blog\/#3-relay-your-story\" >3. Relay your story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vocso.com\/blog\/4-crucial-ways-to-amplify-your-stores-sales-with-a-blog\/#4-integrate-your-blog-with-email-marketing\" >4. Integrate your blog with email marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-use-your-keyword-tool-to-generate-content-ideas\"><\/span>1. Use your keyword tool to generate content ideas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most significant issues eCommerce store owners tend to have is generating content ideas for their blog. What should we write about?<\/p>\n<p>Take a look at your current keyword ideas. Short tail keywords don\u2019t work too well for eCommerce stores because they aren\u2019t too specific. For example, \u201cmans leather jacket\u201d doesn\u2019t really tell us much about a customers intent.<\/p>\n<p>On the other hand, \u201cmans black leather jacket for eighties night\u201d tells us that a buyer is ready to make a purchase. Go for the long tail keywords that have a commercial intent, and then figure out your content ideas from there.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2638\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/long-tail-keywords.png\" alt=\"long tail keywords\" width=\"1504\" height=\"1216\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/long-tail-keywords.png 1504w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/long-tail-keywords-300x243.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/long-tail-keywords-768x621.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/long-tail-keywords-1024x828.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/long-tail-keywords-624x505.png 624w\" sizes=\"auto, (max-width: 1504px) 100vw, 1504px\" \/><\/p>\n<p><center><em>Researching keyword ideas in Google Keyword Planner<\/em><\/center>You might do this kind of keyword research if you were running a fashion blog. For example, check out the screenshot below. To make sure Asos targets the right customers (buyers who are ready to make a purchase), it needs to be specific with their long-tail keywords so that it\u2019s matching the intent of the customer who\u2019s using search terms on Google.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2639\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/long-tail-keywords-search.png\" alt=\"long-tail keywords search\" width=\"1488\" height=\"1348\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/long-tail-keywords-search.png 1488w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/long-tail-keywords-search-300x272.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/long-tail-keywords-search-768x696.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/long-tail-keywords-search-1024x928.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/long-tail-keywords-search-624x565.png 624w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><\/p>\n<p>It\u2019s important that you don\u2019t target short tail keywords just because they have a high search volume. Instead, you need to target long tail keywords with a clear buying intent. Why? Because you\u2019ve got a much better chance of catching buyers in heat.<\/p>\n<p>Other ways to generate content ideas include taking a look at what your competitors are blogging about. What topics are they covering? What is trending now? You can also take a look at how frequently they are blogging to gauge how often you should pump out fresh content, too.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-write-how-to-guides-and-product-reviews\"><\/span>2. Write how-to guides and product reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How-to guides and product reviews are an excellent chance for you to showcase your products, get your name out there, and increase trust.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2640\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/Write-how-to-guides-and-product-reviews.png\" alt=\"Write how-to guides and product reviews\" width=\"1600\" height=\"868\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/Write-how-to-guides-and-product-reviews.png 1600w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/Write-how-to-guides-and-product-reviews-300x163.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/Write-how-to-guides-and-product-reviews-768x417.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/Write-how-to-guides-and-product-reviews-1024x556.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/Write-how-to-guides-and-product-reviews-624x339.png 624w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><center><em>A good example of a review of a cooker: pretty short but useful<\/em><\/center><\/p>\n<p>As an eCommerce store owner, you probably already know how essential product reviews are to your customers. In fact, according to research, <a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noopener\">88% of customers put a lot of trust in online reviews<\/a>. This means that if you\u2019ve got some product reviews up on your blog, there\u2019s a great chance that you can use them to increase sales.<\/p>\n<p>Remember, the more a customer knows about a product, the more they trust it, and therefore the likelier it is they will buy it. As Tom Hopkins points out in his blog, people don\u2019t buy out of insecurity, indecision, or fear. If you teach them how to use your products via a handy, easy-to-read how-to guide you\u2019re increasing their trust and certainty levels in you and your products.<\/p>\n<p>When writing your product reviews, remember to include your stores name in the review, as this is good SEO practice for branded keywords. For example, you could title a review, \u201cRussell Hobbs Brew &amp; Go Coffee Machine Review (Your Store).\u201d<\/p>\n<p>A product review must be balanced and objective, however. Consider adding a \u201cpros and cons\u201d section so that your review isn\u2019t too biased.<\/p>\n<p>As well as product reviews, you should also consider including a few \u201cHow-To\u201d guides on your site. Be in-depth with them, show the consumer how to use your products and include videos where necessary. If you\u2019ve never written a how-to guide before, here are some tips:<\/p>\n<ul>\n<li>Use language that your readers can relate to and which they understand<\/li>\n<li>Use headings, subheadings, and bullet points to break the content up<\/li>\n<li>Do your research<\/li>\n<li>Work out a clear structure that makes sense<\/li>\n<li>Proofread<\/li>\n<\/ul>\n<p>A how-to guide is also another chance to squeeze more keywords into your content, which will increase the right eyeballs on your page and boost sales &#8212; make sure <a href=\"https:\/\/www.reliablesoft.net\/how-to-write-seo-friendly-content\/\" target=\"_blank\" rel=\"noopener\">the content is SEO friendly<\/a>, too.<\/p>\n<p>If you\u2019re not the best at writing, or if you don\u2019t have the time, you can outsource this job to a professional writer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-relay-your-story\"><\/span>3. Relay your story<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2643\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/Relay-your-story-min.png\" alt=\"Relay your story\" width=\"1600\" height=\"1245\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/Relay-your-story-min.png 1600w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/Relay-your-story-min-300x233.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/Relay-your-story-min-768x598.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/Relay-your-story-min-1024x797.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/Relay-your-story-min-624x486.png 624w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Toms shoes told their brand\u2019s story to help them forge a better relationship with their customers People love stories, and stories are an excellent technique to build rapport with your customers and get them to trust you, your store, and your products.<\/p>\n<p>Let\u2019s imagine your eCommerce store sells handcrafted jewelry. Why? Where did this idea come from? Moreover, who is behind the store?<\/p>\n<p>Publishing a story on your blog about how you launched your store is a fantastic way to connect to customers. Write with passion, humility, and make your story universal. Above all, write in a way that makes people trust you enough to buy from you. Look at some <a href=\"https:\/\/www.vocso.com\/blog\/top-tips-to-boost-customer-retention\/\" target=\"_blank\" rel=\"noopener\">insights into building customer trust<\/a>!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-integrate-your-blog-with-email-marketing\"><\/span>4. Integrate your blog with email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email marketing makes leveraging your eCommerce store easy, and your blog is an effortless way of getting people onto your list in the first place.<\/p>\n<p>With a blog, the idea is to show off your products and your knowledge about your niche so that customers trust you and want to learn more. To help them, add a call to action to your blog posts that directs them to your newsletter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2644\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/sign-up-for-the-newsletter.png\" alt=\"sign up for the newsletter\" width=\"512\" height=\"279\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/sign-up-for-the-newsletter.png 512w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/02\/sign-up-for-the-newsletter-300x163.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><strong>Think of this as like a funnel:<\/strong><\/p>\n<p><strong>Blog &gt;&gt; Email list &gt;&gt; Sales<\/strong><\/p>\n<p>Once customers are on your list, you can then build even more trust with them by sending out regular emails that target them and their needs specifically. This is where email segmentation comes in handy. Take quick overview on <a href=\"https:\/\/www.vocso.com\/blog\/how-email-list-building-services-can-enhance-your-sales\/\" target=\"_blank\" rel=\"noopener\">how email list building services<\/a> can enhance your sales.<\/p>\n<p>For example, let\u2019s say you\u2019ve got a customer that signs up who\u2019s already purchased a certain product from you. Using your email autoresponder, you can learn more about their preferences so that you send them emails that target them and their needs specifically based on their past habits.<\/p>\n<p>Email lists are awesome because it means your customers are gathered together in one place. One they\u2019re on your list, you can send them fresh content each week, including informational content, educational content &#8211; and, of course, promotions and deals.<\/p>\n<p>All in all, it\u2019s important to remember that you\u2019re not just selling to people. In the online world, if you want to get people into your store, you need to create a compelling blog that targets the right people. Use these tips, and you\u2019ll be well on your way.<\/p>\n<p>Enjoyed the article? Don\u2019t forget to share and comment!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s 2020. You\u2019re on board with this eCommerce thing that\u2019s making people good money. But does it come with a blog? If you have an eCommerce store but not a blog, you\u2019re already playing catch-up. Brands all over the world have blogs, from eCommerce head honchos themselves to independent sellers. If you need all the <\/p>\n","protected":false},"author":45,"featured_media":4387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214,66],"tags":[],"class_list":["post-2635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts\/2635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/comments?post=2635"}],"version-history":[{"count":0,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts\/2635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/media\/4387"}],"wp:attachment":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/media?parent=2635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/categories?post=2635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/tags?post=2635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}