{"id":25888,"date":"2023-06-21T08:51:36","date_gmt":"2023-06-21T08:51:36","guid":{"rendered":"https:\/\/www.vocso.com\/blog\/?p=25888"},"modified":"2024-09-21T06:10:11","modified_gmt":"2024-09-21T06:10:11","slug":"seo-for-colleges-and-universities","status":"publish","type":"post","link":"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/","title":{"rendered":"SEO for Colleges and Universities \u2013 2023 Best Practices to Improve Google Visibility &#038; Student Enrollment"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>\n<p>In this digital era of the internet and social media, education is changing drastically. The rising number of students across the globe is an indication that people are looking for higher education. Thankfully, the internet has made it quite easy for students to not only get information about their desired courses but also find the best universities or colleges offering them. The online presence of any university or college is mandatory as students from all over the world seek to get themselves enrolled in top-ranked and reputed universities or colleges. <\/p>\n\n\n\n<p>A&nbsp;<a href=\"https:\/\/www.vocso.com\/blog\/modern-web-design-principles\/\" target=\"_blank\" rel=\"noreferrer noopener\">modern website design<\/a>&nbsp;and positive&nbsp;<a href=\"https:\/\/www.vocso.com\/blog\/online-reputation-management-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">online reputation management<\/a>&nbsp;are not only the factors that contribute to portraying a university positively in front of its potential students. Having a website is not enough, Trying to rank high in search engine results for potential students is an important tactic for universities. Using&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.vocso.com\/blog\/google-seo-trends\/\" target=\"_blank\">SEO best practices<\/a>&nbsp;can help a university rank higher in search engine results, which can result in more potential students going to their website.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#what-is-seo-what-are-its-best-practices-for-colleges-universities\" >What is SEO? What are its best practices for Colleges &amp; Universities?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#seo-best-practices-for-colleges-and-universities\" >SEO best practices for colleges and universities<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#1-define-your-goals\" >1. Define your goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#2-design-an-interactive-website\" >2. Design an interactive website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#3-optimize-your-website\" >3. Optimize your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#4-go-mobile-friendly\" >4. Go mobile friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#5-keyword-analysis\" >5. Keyword analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#6-creating-sub-categories-instead-of-sub-domains\" >6. Creating sub categories instead of sub domains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#7-conduct-an-seo-audit\" >7. Conduct an SEO audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#8-write-unique-content\" >8. Write unique content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#9-emphasize-local-seo\" >9. Emphasize local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#10-create-relevant-links\" >10. Create relevant links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#how-search-engine-changes-are-impacting-higher-education-seo-strategy\" >How search engine changes are impacting higher education SEO Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#1-snippet-optimization\" >1. Snippet optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#2-university-pages-that-position-for-precise-inquiries\" >2. University pages that position for precise inquiries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#3-managing-educational-institutions-maps-listings\" >3. Managing educational institution\u2019s maps listings&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#tools-to-monitor-seo-for-colleges-and-universities\" >Tools to monitor SEO for colleges and universities<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#1-moz\" >1. Moz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#2-semrush\" >2. SEMRush<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#3-google-search-console\" >3. Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#4-yoast\" >4. Yoast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#5-ahrefs\" >5. Ahrefs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#how-can-vocso-help\" >How Can VOCSO Help?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#faqs\" >FAQs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.vocso.com\/blog\/seo-for-colleges-and-universities\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-seo-what-are-its-best-practices-for-colleges-universities\"><\/span>What is SEO? What are its best practices for Colleges &amp; Universities?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO&nbsp;stands for Search Engine Optimization. It is a process of improving the visibility of your website or a web page in the search engine results through natural or organic search. In simpler terms, it can be defined as the process of optimizing your site so that it becomes easier to find and rank higher in search engine results.<\/p>\n\n\n\n<p>The ultimate goal of SEO is to increase traffic to your website, hence you need to focus on both quality and quantity of traffic. The more targeted traffic you get, the better will be your conversion rate and hence sales.<\/p>\n\n\n\n<p>Now that you have a good understanding of how important SEO is for higher education, let\u2019s take a look at some tips and tricks to rank on the first page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"seo-best-practices-for-colleges-and-universities\"><\/span>SEO best practices for colleges and universities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-define-your-goals\"><\/span>1. Define your goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Define-your-goals-1024x638.jpg\" alt=\"Define your goals\" class=\"wp-image-25893\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Define-your-goals-1024x638.jpg 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Define-your-goals-300x187.jpg 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Define-your-goals-768x478.jpg 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Define-your-goals-624x389.jpg 624w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Define-your-goals.jpg 1055w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Your goals as a university might expand the picture of people on the web who are looking for higher education-related things. Are you hoping to grow enrollment? Do you need to manage your institution\u2019s reputation or reach out to fundraising sources to recruit talent (or just keep up)? Or perhaps improving public relations will be a high priority.<\/p>\n\n\n\n<p><br>The focus of higher education institutions is usually on increasing student enrollment. But when you\u2019re developing an SEO strategy for colleges, they should also keep the big picture in mind because any institution has goals that are somewhere between ranking priorities. Most people just think about how to get more students into their schools \u2013 but there needs to be room for other important considerations like which keywords or phrases will best suit what users want out of this site and if we need web pages dedicated specifically towards those search terms before investing time into&nbsp;<a href=\"https:\/\/www.vocso.com\/blog\/seo-factors-how-to-update-old-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimizing existing content<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-design-an-interactive-website\"><\/span>2. Design an interactive website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"650\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Design-an-interactive-website.jpg\" alt=\"Design an interactive website\" class=\"wp-image-25895\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Design-an-interactive-website.jpg 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Design-an-interactive-website-300x190.jpg 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Design-an-interactive-website-768x488.jpg 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Design-an-interactive-website-624x396.jpg 624w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Students from a variety of interests can take admission to universities through the Internet. As the number of students is increasing day by day, the websites are developed for the student\u2019s convenience. The universities have to make sure that all their information including campus location, fee structure, and other details is available on the website.&nbsp;<\/p>\n\n\n\n<p>When making a website for students, it should be interactive so that students do not need to visit it again and again for any information. First, provide them with an option to get in touch with you through live chat because they may have some doubts while filling up the application form online. Make sure that the chat software is highly responsive so that they can easily get in touch with you anytime during the day.<\/p>\n\n\n\n<p>The user is king in web design. There are many ways to&nbsp;<a href=\"https:\/\/www.vocso.com\/blog\/methods-to-understand-user-in-web-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">understand the user in web design<\/a>. Understanding what they want and need will help you create a better experience for them, which ultimately makes your website more successful with less work on both parts!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-optimize-your-website\"><\/span>3. Optimize your website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"486\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Optimize-your-website-1024x486.png\" alt=\"Optimize your website\" class=\"wp-image-25896\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Optimize-your-website-1024x486.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Optimize-your-website-300x142.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Optimize-your-website-768x364.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Optimize-your-website-1536x729.png 1536w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Optimize-your-website-624x296.png 624w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Optimize-your-website.png 1899w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In SEO, optimization is the process of altering your website to improve organic rankings in search engines. Optimization is a key factor in improving your website\u2019s performance, which consequently leads to increased traffic, increased visibility, and increased sales. It\u2019s no wonder that&nbsp;<a href=\"https:\/\/www.vocso.com\/blog\/technical-seo-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">technical SEO<\/a>&nbsp;is one of the most important aspects of today\u2019s market. With Google changing its algorithm regularly, having a strong page rank can be all-important for ranking on SERPs (search engine results pages).&nbsp;<\/p>\n\n\n\n<p>To seize the potential of search engine optimization (SEO) to boost sales and brand awareness, you need an on-page strategy that takes into account your customers\u2019 needs. There are a lot of things to consider when it comes to SEO. One of the most basic ones is making sure your website is accessible to crawlers. For example, every content page should have a title tag, as well as a header tag above the content. Those tags are important for search engines to know what your content is about.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-go-mobile-friendly\"><\/span>4. Go mobile friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"609\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Go-Mobile-Friendly-1024x609.png\" alt=\"Go Mobile Friendly\" class=\"wp-image-25897\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Go-Mobile-Friendly-1024x609.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Go-Mobile-Friendly-300x178.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Go-Mobile-Friendly-768x457.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Go-Mobile-Friendly-624x371.png 624w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Go-Mobile-Friendly.png 1135w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Colleges must HAVE a responsive or mobile-friendly website. Students use their phones more than ever before, and it is important to have an online presence that will keep them interested. It\u2019s estimated that college-going folks spend eight-ten hours per day on smartphones \u2013 especially when they\u2019re out exploring new schools! <\/p>\n\n\n\n<p>The guardians of students these days want as much information as possible about colleges at all points of the process; whether researching before enrolling (or not!), checking reviews for prospective classes via several channels such as social media networks like Facebook or Twitter\u2013college websites should be highly responsive so you can meet this need wherever your audience may go: from home computers through tablets into cellphones.<\/p>\n\n\n\n<p>A&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.vocso.com\/blog\/why-responsive-web-design-is-important\/\" target=\"_blank\">responsive web design is important for your website<\/a>&nbsp;because it makes the site fit any device. It has become an industry standard that all websites should be built with this type of template, or else they will not work properly on mobile devices like smartphones and tablets.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-keyword-analysis\"><\/span>5. Keyword analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Keyword-Analysis-1024x683.png\" alt=\"Keyword Analysis\" class=\"wp-image-25898\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Keyword-Analysis-1024x683.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Keyword-Analysis-300x200.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Keyword-Analysis-768x512.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Keyword-Analysis-624x416.png 624w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Keyword-Analysis.png 1197w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Educational institutions have their own set of keywords to make profiling more accurate and engaging for students. These hyperlinked words are linked with other key terms related to programs, and courses offered by the institution which helps them in researching what they want before enrolling into one course rather than just seeing all available options at once without any preference shown. <\/p>\n\n\n\n<p>This also allows people who search long-term queries or searches on different topics to be able to combine those two sets so it\u2019s easier when looking through possible majors because every individual has his\/her wants based on what might interest him most instead lastly creating quality content will help maintain relevance over time as well.<\/p>\n\n\n\n<p>If you\u2019re finding new keywords for your website then&nbsp;a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.vocso.com\/blog\/how-to-find-long-tail-keywords\/\" target=\"_blank\">long tail keywords<\/a>&nbsp;strategy can be a great way to improve your site\u2019s search ranking and capture more visitors. Long-tail keywords are the most beneficial for SEO. <\/p>\n\n\n\n<p>They allow you to rank higher on Google with less competition, which is great if your budget doesn\u2019t go as deep into marketing strategies like PPC ads or social media campaigns can be costly in both time spent working off of leads and money spend advertising products online through these channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-creating-sub-categories-instead-of-sub-domains\"><\/span>6. Creating sub categories instead of sub domains<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Subdomains vs subdirectories are one of the most confusing subjects in SEO. People are often confused about which one to use and when to use it. Or even what the difference between them Sub-domains are different from sub-directories. The difference is that sub-domains are considered as different websites, while a sub-directory is considered as separate pages on the same website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/URL-structure-options-1024x601.png\" alt=\"Creating Sub Categories instead of Sub Domains\" class=\"wp-image-25899\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/URL-structure-options-1024x601.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/URL-structure-options-300x176.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/URL-structure-options-768x451.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/URL-structure-options-624x366.png 624w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/URL-structure-options.png 1128w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><br>Image source:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/managing-multi-regional-sites\" target=\"_blank\">https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/managing-multi-regional-sites<\/a><\/figcaption><\/figure>\n\n\n\n<p>When you want to rank your main domain for a keyword, there needs to be a relationship between your content and the main domain name or landing page for that keyword. If you use sub-domains, you end up with multiple independent websites that won\u2019t be related in any way to your main domain name. This means that if you try to rank your main domain for a keyword and use sub-domains, all those other sub-domains will outrank your main domain.&nbsp;<br>These things can be more challenging if you\u2019re going to do<a href=\"https:\/\/www.vocso.com\/blog\/seo-guides-for-multilingual-multiregional-sites\/\">&nbsp;SEO optimization for multilingual and multiregional sites<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7-conduct-an-seo-audit\"><\/span>7. Conduct an SEO audit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"868\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/SEO-audit-report.png\" alt=\"Conduct an SEO Audit\" class=\"wp-image-25900\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/SEO-audit-report.png 971w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/SEO-audit-report-300x268.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/SEO-audit-report-768x687.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/SEO-audit-report-624x558.png 624w\" sizes=\"auto, (max-width: 971px) 100vw, 971px\" \/><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.vocso.com\/blog\/seo-audit-for-website\/\" target=\"_blank\">SEO audit<\/a>&nbsp;is an essential part of any SEO project. And, this is relevant for all types of websites \u2013 from blogs and personal sites to corporate websites and e-commerce websites. The purpose of performing an SEO audit is to find out the strengths and weaknesses of your website concerning search engine optimization. And, this helps you to make a plan for increasing the ranking of your desired keywords in the long run.SEO audit report<\/p>\n\n\n\n<p>&nbsp;The need for conducting an SEO audit has been growing as businesses are now spending millions of dollars on paid search advertising and they want to get the best results in return. If your website is not optimized properly, it may not even show up in the top 10 search results which ultimately affects your ROI too.<\/p>\n\n\n\n<p>&nbsp;A well-organized SEO audit helps businesses determine which areas need improvement, prioritize their efforts and allocate resources effectively.&nbsp;<\/p>\n\n\n\n<p>How can you know if your site is properly optimized for search engines? There are a variety of&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.vocso.com\/blog\/seo-tools\/\" target=\"_blank\">free and paid SEO tools<\/a>&nbsp;that analyze the strengths, weaknesses as well as opportunities in a website. These audits will give an accurate assessment of how to optimize it so they rank higher!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8-write-unique-content\"><\/span>8. Write unique content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"650\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/01\/content-is-king-1024-x-650-1024x650.jpg\" alt=\"content is king 1024 x 650\" class=\"wp-image-4695\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/01\/content-is-king-1024-x-650.jpg 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/01\/content-is-king-1024-x-650-300x190.jpg 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/01\/content-is-king-1024-x-650-768x488.jpg 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/01\/content-is-king-1024-x-650-624x396.jpg 624w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Content is king when it comes to search engine optimization. If you\u2019re not producing unique, well-written, and informative content, you\u2019ll have trouble ranking for competitive keywords. You should also try to use a variety of lengths for your content \u2014 this will help you rank for long-tail keywords.&nbsp;<\/p>\n\n\n\n<p>Think about how your website is structured from a search engine optimization perspective. It\u2019s ideal to have a deep hierarchy of pages and sub-categories so that users can find what they\u2019re looking for with minimal effort. To have your website rank on Google, it is important to have quality content. <\/p>\n\n\n\n<p>The more valuable your content is, the higher your page will rank in Google\u2019s search engine results. The content you add should be unique and not duplicated across different sites. This is possible by writing unique blogs and pages related to the topic of your university.&nbsp;<\/p>\n\n\n\n<p>To make sure that your content is unique and not duplicated across any other source, you can take the help of an online plagiarism checker. Plagiarism checkers exist in abundance on the Internet, but you have to make sure that you pick a reliable one like&nbsp;<a href=\"https:\/\/www.check-plagiarism.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check-Plagiarism<\/a>. Tools like this can give you an accurate representation of your content\u2019s uniqueness.<\/p>\n\n\n\n<p>You may be surprised to learn that Google treats your content as a lot more important than you think. When it comes down to ranking in search engine results pages, the quality and freshness of each page\u2019s information play an important factor. You must need to understand&nbsp;how to write content that ranks in Google SERPs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9-emphasize-local-seo\"><\/span>9. Emphasize local SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/03\/local-SEO-strategies-1024x576.jpg\" alt=\"local SEO strategies\" class=\"wp-image-5074\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/03\/local-SEO-strategies-1024x576.jpg 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/03\/local-SEO-strategies-300x169.jpg 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/03\/local-SEO-strategies-768x432.jpg 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/03\/local-SEO-strategies-624x351.jpg 624w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/03\/local-SEO-strategies.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Students search for the best college in their budget. They do extensive research on the internet before choosing a program. Hence, universities need to put their SEO strategy in place and get hold of&nbsp;<a href=\"https:\/\/www.vocso.com\/blog\/local-seo-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">local SEO<\/a>&nbsp;to turn online rankings into admission without further marketing investments. Local SEO is expensive but it\u2019s worth it as 86% of mobile searches and 46% of Google searches get information about local businesses.<\/p>\n\n\n\n<p>The primary reason for preferring local SEO is the advancement of technology and demographic importance. Localized search engine optimization has more significance than ever before. In this era, where most people rely on online resources, it\u2019s vital to be visible on Google, Yahoo, and Bing. On the other hand, local SEO allows you to create a good reputation among your customers and improve your sales revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10-create-relevant-links\"><\/span>10. Create relevant links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Create-relevant-links-1024x615.png\" alt=\"Create relevant links\" class=\"wp-image-25901\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Create-relevant-links-1024x615.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Create-relevant-links-300x180.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Create-relevant-links-768x461.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Create-relevant-links-624x375.png 624w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Create-relevant-links.png 1136w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Backlinks are a ranking factor for any site. The more backlinks your site has, the higher it will rank in search engines. A backlink is a link from one website to another that you have no control over. It can be text or image links found on other websites. Backlinks can also be links on social media sites such as Facebook, Twitter, etc.&nbsp;<\/p>\n\n\n\n<p>To&nbsp;<a href=\"https:\/\/www.vocso.com\/blog\/how-to-increase-boost-domain-authority\/\" target=\"_blank\" rel=\"noreferrer noopener\">boost your domain authority<\/a>&nbsp;you have to get backlinks from high-authority sites, you need to submit your website to directories and request high-quality backlinks from other high-authority sites. Your university website must have enough backlinks to rank well in search engines, but the number and quality of backlinks are more important than the quantity. <\/p>\n\n\n\n<p>If you are not getting enough high-quality backlinks, you need to boost your efforts. Getting backlinks is not always easy as it requires plenty of time and effort to find relevant sites that are interested in linking with you and publishing a link on their website.&nbsp;<\/p>\n\n\n\n<p>Remember that Google is smart and will penalize your website if it finds too many spammy or unrelated links pointing toward your page content. So make sure the links you get are of high quality with relevant content.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.vocso.com\/blog\/seo-backlink-creation-strategies-for-website\/\" target=\"_blank\">Creating an SEO backlink<\/a>\u00a0is one of the best ways to make your site more visible in search engine rankings. There are many strategies for doing so; however, not all will work on every website or even most websites! This is where partnering with an <a href=\"https:\/\/www.stanventures.com\/seo-reseller-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO reseller<\/a> can provide additional support to enhance your SEO efforts.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-search-engine-changes-are-impacting-higher-education-seo-strategy\"><\/span>How search engine changes are impacting higher education SEO Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now more than ever, students and parents are turning to the Internet to search for information on colleges and universities. As a result, Search Engine Optimization (SEO) is more important than ever in this space. According to data from Google, over 60% of searches have local intent. If a prospective student is searching online for \u201cbest colleges near me then an SEO strategy that focuses on local optimization is critical for any educational institution looking to be found by these potential students.<\/p>\n\n\n\n<p>But when you look at the current state of SEO practices in higher education, it becomes evident that too many digital marketers fail to see the forest through the trees when it comes to optimizing content for search engine results pages (SERPs). These marketers make the mistake of relying solely on keywords as a means of improving organic rankings. But if students and their parents are searching for answers rather than specific keywords, then it\u2019s clear that this tactic will fail them in the end.<\/p>\n\n\n\n<p>Let\u2019s have a look at a few SEO concerns:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-snippet-optimization\"><\/span>1. Snippet optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Snippet Optimization is a relatively new area of SEO that is not just about getting the right keywords on your page but also making sure that the snippet is optimized and shows the right information to Google and future visitors. The key to doing this is ensuring you are using the right headlines, subheads, and descriptive text for every page on your site. A poorly optimized snippet could be completely different from what a visitor might expect. <\/p>\n\n\n\n<p>Titles are important for Snippet Optimization because they are what Google uses to decide which site to show in their snippet. If your title isn\u2019t relevant to the question being asked, Google will use that as a deciding factor in which site to show. This is why it\u2019s important to have your title be as descriptive as possible for each page. It\u2019s also important to consider how you can use subheads within your content if there is not a clear headline that could be used for SEO purposes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"332\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Snippet-Optimization-1024x332.png\" alt=\"Snippet optimization\" class=\"wp-image-25902\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Snippet-Optimization-1024x332.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Snippet-Optimization-300x97.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Snippet-Optimization-768x249.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Snippet-Optimization-624x203.png 624w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Snippet-Optimization.png 1078w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-university-pages-that-position-for-precise-inquiries\"><\/span>2. University pages that position for precise inquiries<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Search Engine Optimization is about creating a digital experience for your audience (your potential customers). Your website should be designed to answer the specific questions your potential customers are searching for. The best way to do that is to answer the questions directly on your website, instead of pushing people away from your site to go get the answers they want.<\/p>\n\n\n\n<p>If a search engine has determined that a person\u2019s query is relevant to your website, you want to be sure that you can provide them with what they were looking for. When done correctly, SEO allows you to keep users on your website, which improves their experience and builds trust between you and them. This is especially important when it comes to major decisions like choosing a university or a place of employment. <\/p>\n\n\n\n<p>This creates a better user experience because people don\u2019t have to jump around from page to page. It also improves trust because it\u2019s less likely that visitors will be frustrated or annoyed by being directed from one place to another unnecessarily. If you can provide them with what they want quickly and easily, it increases your chances of getting their business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-managing-educational-institutions-maps-listings\"><\/span>3. Managing educational institution\u2019s maps listings&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/University-of-California-google-map-listing-1024x633.png\" alt=\"educational institution\u2019s maps listings\" class=\"wp-image-25903\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/University-of-California-google-map-listing-1024x633.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/University-of-California-google-map-listing-300x185.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/University-of-California-google-map-listing-768x474.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/University-of-California-google-map-listing-624x386.png 624w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/University-of-California-google-map-listing.png 1133w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Google Maps is very popular and over 200 million people use it every month. Students are particularly fond of this tool, with a study estimating that 50% of college students use Google Maps every week when making educational decisions. When using Google Maps to help get to campus, prospective students will likely look up your institution\u2019s address, phone number, and website before they even consider looking at the other information on your listing. Therefore, it\u2019s important to ensure that each of these items is accurate.<\/p>\n\n\n\n<p>&nbsp;Ensure that the address listed in Google Maps is as specific as possible and contains all of the correct information (name of the building, floor number, etc). It is best to have a separate listing for each of your major buildings, since students may be more likely to visit buildings that are closer to home. Also, ensure that the phone number listed in Google Maps is working.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tools-to-monitor-seo-for-colleges-and-universities\"><\/span>Tools to monitor SEO for colleges and universities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-moz\"><\/span>1. Moz<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"882\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/07\/Moz-MozBar-Extension.jpg\" alt=\"Moz-MozBar-Extension\" class=\"wp-image-16955\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/07\/Moz-MozBar-Extension.jpg 912w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/07\/Moz-MozBar-Extension-300x290.jpg 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/07\/Moz-MozBar-Extension-768x743.jpg 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/07\/Moz-MozBar-Extension-624x603.jpg 624w\" sizes=\"auto, (max-width: 912px) 100vw, 912px\" \/><\/figure>\n\n\n\n<p>Moz is one of our favorites for all things SEO. It has robust features that give it the ability to perform any and every kind of report or research need an agency may have, no matter how specific they are! With its toolkit filled with tools like keyword audit ranking performance over time on SERP as well as overall site visibility, we can see what\u2019s working in terms of not just search engine results pages (SERPs), but also organic listings across different devices \u2013 desktops computers, laptops\/PCs hybrids\u2026even phones! <\/p>\n\n\n\n<p>This helps us identify trends so you don\u2019t get caught off guard when Google inevitably changes something major again without having planned accordingly beforehand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-semrush\"><\/span>2. SEMRush<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"853\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/07\/Semrush-Online-Visibility-Management-Platform.jpg\" alt=\"Semrush-Online-Visibility-Management-Platform\" class=\"wp-image-16959\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/07\/Semrush-Online-Visibility-Management-Platform.jpg 911w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/07\/Semrush-Online-Visibility-Management-Platform-300x281.jpg 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/07\/Semrush-Online-Visibility-Management-Platform-768x719.jpg 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/07\/Semrush-Online-Visibility-Management-Platform-624x584.jpg 624w\" sizes=\"auto, (max-width: 911px) 100vw, 911px\" \/><\/figure>\n\n\n\n<p>SEM Rush gives marketers a bird\u2019s eye view of their website\u2019s online visibility. With features similar to those found in Moz, SEMrush maximizes the ability for companies and individuals alike to manage how well their websites are ranked on Google searches through an integrated suite of tools such as technical audits, <a href=\"https:\/\/www.vocso.com\/blog\/best-keyword-research-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">keyword research &amp; analysis tools<\/a> that help identify opportunities while tracking SERP positions monthly or daily if desired by clients who want updates every few hours \u2013 all from one platform!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-google-search-console\"><\/span>3. Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Search-Console-1024x598.png\" alt=\"googlemap business listing\" class=\"wp-image-25904\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Search-Console-1024x598.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Search-Console-300x175.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Search-Console-768x449.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Search-Console-624x365.png 624w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Search-Console.png 1107w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Google Search Console provides you with a wealth of data to help understand the performance and success rate of your website. With over 90% search engine market share, Google is not only dominating in ranking but also attracting traffic that drives people back towards websites they may have been before browsing further down results pages or searching directly via another platform such as Bing.<\/p>\n\n\n\n<p>Google\u2019s property \u2018Google Search Console\u2019 allows monitoring across individual web properties or whole sites depending upon what gives users more value out of their investment (time). This powerful tool offers insights into how many clicks each page gets \u2013 both organic &amp; paid\/sponsored links; impressions that measure views, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-yoast\"><\/span>4. Yoast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Yoast-seo-tool-1024x615.png\" alt=\"Yoast seo tool\" class=\"wp-image-25905\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Yoast-seo-tool-1024x615.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Yoast-seo-tool-300x180.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Yoast-seo-tool-768x461.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Yoast-seo-tool-624x375.png 624w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2021\/12\/Yoast-seo-tool.png 1161w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Yoast is the leading SEO plug-in for WordPress. It integrates with your website and makes on-site content optimizations to help you rank higher in search engine rankings. Yoast also helps automate technical changes that will improve how pages are displayed by Google or other websites so they\u2019re not outranked due to an incorrectly formatted meta description (title keywords) title tagline\/headlines as well as providing real-time suggestions about what else should happen within each post such a nested Categories category ordering using categories permalink structure which ensures proper ranking across various webpages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-ahrefs\"><\/span>5. Ahrefs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"843\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/07\/Ahrefs-SEO-Tools-Resources-To-Grow-Your-Search-Traffic-1024x843.jpg\" alt=\"Ahrefs-SEO-Tools-Resources-To-Grow-Your-Search-Traffic\" class=\"wp-image-16937\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/07\/Ahrefs-SEO-Tools-Resources-To-Grow-Your-Search-Traffic-1024x843.jpg 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/07\/Ahrefs-SEO-Tools-Resources-To-Grow-Your-Search-Traffic-300x247.jpg 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/07\/Ahrefs-SEO-Tools-Resources-To-Grow-Your-Search-Traffic-768x632.jpg 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/07\/Ahrefs-SEO-Tools-Resources-To-Grow-Your-Search-Traffic-624x514.jpg 624w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2019\/07\/Ahrefs-SEO-Tools-Resources-To-Grow-Your-Search-Traffic.jpg 1071w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ahrefs is the ultimate toolkit for SEO. It includes features such as site audit, keyword explorer, and content explorer that allow you to see what\u2019s working on your website so far with backlink profiles of competitors in addition to organic traffic data like visits per day or pageviews during a specific period.<\/p>\n\n\n\n<p>In Ahref\u2019s interface, there are metrics available from all these different areas which can help businesses measure how effective their marketing campaign has been over time by comparing it against other companies who use Ahref.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-can-vocso-help\"><\/span>How Can VOCSO Help?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The best SEO services for colleges or universities are those that have a proven track record of success. In order to achieve this, you need a&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.vocso.com\/digital-marketing-company\" target=\"_blank\">digital marketing agency<\/a>&nbsp;with the right experience and expertise in higher education marketing. At VOCSO, we\u2019ve been providing&nbsp;<a href=\"https:\/\/www.vocso.com\/seo-services-company\"><strong>SEO services<\/strong><\/a>&nbsp;to this industry which means we know what it takes to rank on Google\u2019s first page of results. Contact us today for more information about how our team can help your college or university start generating leads online without breaking the bank!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"faqs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Q. What is SEO?<\/strong><\/p>\n\n\n\n<p>Search engine optimization is a process of improving the visibility of your website or blog on the internet via the \u201corganic\u201d or \u201cnatural\u201d search results on major search engines such as Google, Bing, or Yahoo.<\/p>\n\n\n\n<p><strong>Q. Why Is SEO important for colleges and universities websites?<\/strong><\/p>\n\n\n\n<p>More than half of the search engine users prefer getting information from the first page of results. So, if you want your college or university website to be seen by these people it\u2019s important that a new site gets ranked on top when possible and maintained throughout time with regular updates in order for visitors.<\/p>\n\n\n\n<p><strong>Q. So do Universities need to invest in SEO to boost their rankings?<\/strong><\/p>\n\n\n\n<p>University rankings are an important factor in getting students to apply, so it\u2019s no surprise that some universities have turned their attention from teaching academics and started investing more time into marketing tactics like Search Engine Optimization.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is SEO?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Search engine optimization is a process of improving the visibility of your website or blog on the internet via the \u201corganic\u201d or \u201cnatural\u201d search results on major search engines such as Google, Bing, or Yahoo.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Why Is SEO important for colleges and universities websites?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"More than half of the search engine users prefer getting information from the first page of results. So, if you want your college or university website to be seen by these people it\u2019s important that a new site gets ranked on top when possible and maintained throughout time with regular updates in order for visitors.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"So do Universities need to invest in SEO to boost their rankings?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"University rankings are an important factor in getting students to apply, so it\u2019s no surprise that some universities have turned their attention from teaching academics and started investing more time into marketing tactics like Search Engine Optimization.\"\n    }\n  }]\n}\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In a world where more than 50% of students use famous search engine to find lists of top colleges and universities, any college or university in this country with their website needs to make sure that they appear on page one when people do searches.<\/p>\n\n\n\n<p>The information should be professional as well so visitors feel confident about whatever institution it claims to be part of something worthwhile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this digital era of the internet and social media, education is changing drastically. The rising number of students across the globe is an indication that people are looking for higher education. Thankfully, the internet has made it quite easy for students to not only get information about their desired courses but also find the <\/p>\n","protected":false},"author":23,"featured_media":30613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-25888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts\/25888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/comments?post=25888"}],"version-history":[{"count":0,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts\/25888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/media\/30613"}],"wp:attachment":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/media?parent=25888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/categories?post=25888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/tags?post=25888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}