{"id":2310,"date":"2018-10-10T08:23:45","date_gmt":"2018-10-10T08:23:45","guid":{"rendered":"https:\/\/www.vocso.com\/blog\/?p=2310"},"modified":"2023-05-15T07:38:03","modified_gmt":"2023-05-15T07:38:03","slug":"the-pitfalls-of-personalization-and-how-to-avoid-them","status":"publish","type":"post","link":"https:\/\/www.vocso.com\/blog\/the-pitfalls-of-personalization-and-how-to-avoid-them\/","title":{"rendered":"The Pitfalls of Personalization and How to Avoid Them"},"content":{"rendered":"
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Your local grocery store is likely a familiar place to you. And the stroll you take through that store? Perhaps just as familiar. You may have a certain route you take \u2014 through the bread aisle, over to the breakfast foods, and finally through the frozen section.<\/p>\n\n\n\n

You know this store. You know this route. And you know where to find the things you want.<\/p>\n\n\n\n

Now imagine the store shifted around based on what it thought you wanted. And imagine the store didn\u2019t always get it right. This is one of the pitfalls of personalization: a data and design approach that takes your past activities and preferences into account to provide you with a tailored experience online.<\/p>\n\n\n\n

Let\u2019s learn about more of those pitfalls. And, most importantly, how you can avoid them.

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Table of Contents<\/p>\n<\/span><\/div>\n