{"id":2151,"date":"2018-08-29T13:36:05","date_gmt":"2018-08-29T13:36:05","guid":{"rendered":"https:\/\/www.vocso.com\/blog\/?p=2151"},"modified":"2024-09-05T10:31:47","modified_gmt":"2024-09-05T10:31:47","slug":"conversion-rate-optimization-best-practices","status":"publish","type":"post","link":"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/","title":{"rendered":"Conversion Rate Optimization Best Practices &#8211; Important Changes That&#8217;ll Make a Big Difference with Your Conversion Optimization"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>It\u2019s great knowing you have a lot of people visiting your website \u2013 but if all they\u2019re doing is looking around and leaving, it\u2019s not doing you much good. The average website\u2019s conversion rate is only 2.35%. That means that, if they get 100,000 visitors a day, only 2,350 of those people are becoming active buyers. Could you imagine owning a store where nearly 98% of the people who come in leave without buying anything? You wouldn\u2019t be satisfied with those numbers if you owned a physical store, and you shouldn\u2019t be happy with it online.<\/p>\n<p>Fortunately, there are few easy tricks you can use that\u2019ll really increase conversion \u2013 and that can turn a floundering company into a success.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#1-keep-cta-copy-action-oriented-with-a-large-cta-button\" >1. Keep CTA copy action-oriented with a large CTA button<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#2-highlight-your-value\" >2. Highlight your value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#3-include-trust-elements\" >3. Include trust elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#4-emphasize-data-safety\" >4. Emphasize data safety<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#5-be-there-when-customers-need-you\" >5. Be there when customers need you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#6-be-authoritative-and-show-your-authenticity\" >6. Be authoritative and show your authenticity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#7-keep-your-checkout-page-simple\" >7. Keep your checkout page simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#8-play-with-the-layout\" >8. Play with the layout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#9-create-cognitive-ease\" >9. Create cognitive ease<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#10-the-pricing-and-number-strategy\" >10. The pricing and number strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#11-use-social-proof\" >11. Use social proof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#12-create-a-powerful-lead-magnet\" >12. Create a powerful lead magnet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#13-leverage-the-power-of-word-%e2%80%9cfree%e2%80%9d\" >13. Leverage the power of word &#8220;FREE&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#14-use-authentic-images-and-videos\" >14. Use Authentic Images And Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#15-leverage-the-principle-of-scarcity-urgency-and-exclusivity\" >15. Leverage the principle of scarcity, urgency and exclusivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#16-implement-a-solid-guarantee\" >16. Implement a solid guarantee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#17-use-a-video-sales-letter\" >17. Use a video sales letter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#18-utilize-ab-split-testing\" >18. Utilize A\/B-split testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.vocso.com\/blog\/conversion-rate-optimization-best-practices\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-keep-cta-copy-action-oriented-with-a-large-cta-button\"><\/span>1. Keep CTA copy action-oriented with a large CTA button<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2153\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/A-Large-CTA-Button-min.png\" alt=\"A Large CTA Button\" width=\"1360\" height=\"631\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/A-Large-CTA-Button-min.png 1360w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/A-Large-CTA-Button-min-300x139.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/A-Large-CTA-Button-min-768x356.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/A-Large-CTA-Button-min-1024x475.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/A-Large-CTA-Button-min-624x290.png 624w\" sizes=\"auto, (max-width: 1360px) 100vw, 1360px\" \/><\/p>\n<p>Your call-to-action (CTA) is the key to turning all those passive viewers browsing your website into active customers. This is where you tell people what you want them to do, whether that\u2019s making a purchase or signing up for a weekly newsletter.<\/p>\n<p>Keep your writing active, exciting, and interesting when you write your CTA and work in a big, bright button that makes it as easy as possible for your readers to do what you want them to do.<\/p>\n<p>Colour matters &#8212; colours like red and yellow are going to attract more attention than a pastel blue. Find a way your visitors\u2019 eyes and you\u2019re sure to increase conversion.<\/p>\n<div class=\"sb-related-links-box\">\n<p>RELATED TOPIC:<\/p>\n<div class=\"sb-related-links-data\">\n<a href=\"https:\/\/www.vocso.com\/blog\/best-random-color-palette-generators\/\" target=\"_blank\" rel=\"noopener\">Best Random Color Palette Generators to Create Beautiful Color Schemes for Your Next Website<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"2-highlight-your-value\"><\/span>2. Highlight your value<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2155\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Highlight-Your-Value-min.jpg\" alt=\"Highlight Your Value\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Highlight-Your-Value-min.jpg 800w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Highlight-Your-Value-min-300x225.jpg 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Highlight-Your-Value-min-768x576.jpg 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Highlight-Your-Value-min-624x468.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Let people know exactly what they can get if they take action. If your website has the lowest prices or if you\u2019re giving a free bonus with every order, don\u2019t keep that a secret! Spell it out in plain, simple English where everyone can see it and lure your readers in!<\/p>\n<p>Be blunt when it comes to what you have to offer. Writing copy isn\u2019t writing poetry. There are a time and place for subtlety and metaphors, but if you\u2019re focused on conversion optimization, you need to be as plain and clear as possible.<\/p>\n<p>After all, you can\u2019t increase conversion if you don\u2019t give them a reason to convert!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-include-trust-elements\"><\/span>3. Include trust elements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2156\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Include-Trust-Elements-min.png\" alt=\"Include Trust Elements\" width=\"1222\" height=\"391\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Include-Trust-Elements-min.png 1222w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Include-Trust-Elements-min-300x96.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Include-Trust-Elements-min-768x246.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Include-Trust-Elements-min-1024x328.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Include-Trust-Elements-min-624x200.png 624w\" sizes=\"auto, (max-width: 1222px) 100vw, 1222px\" \/><\/p>\n<p>Customers need to trust you \u2013 especially on the internet. The people who visit your site have been burned by too many Nigerian princes and flashing download buttons to just start doing anything your website tells them to do.<\/p>\n<p>That\u2019s why building trust is so important online. Your visitors need to know that you\u2019re legit and you\u2019re reliable \u2013 because, on the internet, not many sites are.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2157\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Include-Trust-Elements-2-min.png\" alt=\"Include Trust Elements 2\" width=\"1241\" height=\"325\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Include-Trust-Elements-2-min.png 1241w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Include-Trust-Elements-2-min-300x79.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Include-Trust-Elements-2-min-768x201.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Include-Trust-Elements-2-min-1024x268.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Include-Trust-Elements-2-min-624x163.png 624w\" sizes=\"auto, (max-width: 1241px) 100vw, 1241px\" \/><\/p>\n<p>Testimonials from customers in your target demographic are a great way conversion rate optimization strategy, especially early on. Building in user-generated reviews, too, will show your visitors that real people trust you and like what you do. That\u2019s going to make your visitors a lot less nervous \u2013 and a lot more willing to answer your <a href=\"https:\/\/www.vocso.com\/blog\/call-to-action-or-cta\/\" target=\"_blank\" rel=\"noopener\">call-to-action.<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-emphasize-data-safety\"><\/span>4. Emphasize data safety<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2158\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Data-Safety2-min.png\" alt=\"Data Safety\" width=\"960\" height=\"640\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Data-Safety2-min.png 960w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Data-Safety2-min-300x200.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Data-Safety2-min-768x512.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Data-Safety2-min-624x416.png 624w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Data safety is a big part of developing trust online. It\u2019s something anyone interested in conversion rate optimization is going to have to think about in today\u2019s world.<\/p>\n<p>Our news stories are full of scandals about Facebook, Cambridge Analytica, and Google location services that never shut off. Private companies are the new Big Brother, and people are getting paranoid about what they\u2019re planning to do with their information. All that paranoia can really put a wrench in conversion optimization dreams.<\/p>\n<p>Data safety seals, though, can help. If you really want to increase conversion, get a third-party to validate your data safety methods and let your visitors know that it\u2019s safe to put information into your site. One such company you may refer to is <a href=\"https:\/\/www.provensec.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Provensec.com<\/a><\/p>\n<div class=\"sb-related-links-box\">\n<p>RELATED TOPIC:<\/p>\n<div class=\"sb-related-links-data\">\n<a href=\"https:\/\/www.vocso.com\/blog\/internet-business-fraud-challenges-to-beat\/\" target=\"_blank\" rel=\"noopener\">5 Internet Business Fraud Challenges to Beat in 2021<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"5-be-there-when-customers-need-you\"><\/span>5. Be there when customers need you<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2159\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/pop-up-chat-min.jpg\" alt=\"pop-up chat\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/pop-up-chat-min.jpg 800w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/pop-up-chat-min-300x225.jpg 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/pop-up-chat-min-768x576.jpg 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/pop-up-chat-min-624x468.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><center>Image by &#8211; <a href=\"https:\/\/dribbble.com\/Shuma87\" target=\"_blank\" rel=\"nofollow noopener\">Michal Parulski<\/a><\/center><\/p>\n<p>A pop-up chat window in the bottom of your screen could be your secret to conversion optimization.<\/p>\n<p>Customer service is a huge part of sales. When you walk into a store, that salesman who shakes your hand shows you around, and answers all of your questions is a big part of the experience. In fact, when the internet first came out, some people thought online shopping would never take off, purely because of the lack of salesmen.<\/p>\n<p>That\u2019s why that pop-up chat window is so helpful. Increase conversion by letting your visitors connect with your customer service department in the easiest way possible. When they can voice their worries or ask those questions you couldn\u2019t possibly have anticipated, they\u2019re going to be a lot more like to answer your call-to-action.<\/p>\n<div class=\"sb-related-links-box\">\n<p>RELATED TOPIC:<\/p>\n<div class=\"sb-related-links-data\">\n<a href=\"https:\/\/www.vocso.com\/blog\/how-to-optimize-and-improve-the-customer-journey\/\" target=\"_blank\" rel=\"noopener\">How To Optimize And Improve The Customer Journey<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"6-be-authoritative-and-show-your-authenticity\"><\/span>6. Be authoritative and show your authenticity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2161\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/authenticity.jpg\" alt=\"authenticity\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/authenticity.jpg 800w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/authenticity-300x225.jpg 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/authenticity-768x576.jpg 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/authenticity-624x468.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>If you needed a life-saving operation, who would you trust: the kid fresh out of medical school who says he isn\u2019t sure if he can do it or the surgeon who tells you he\u2019s done this a thousand times before?<\/p>\n<p>Confidence is one of the secrets to sales \u2013 and, online, to conversion optimization. When you show your customers that you know what you\u2019re talking about and you\u2019re an expert at providing your service, they\u2019re going to start trusting you, and that\u2019s when you\u2019re really going to increase conversion.<\/p>\n<p>But that doesn\u2019t mean you should lie. It\u2019s not enough to pretend to be great; you need to show your visitors that you really are great. Being authentic and let people see that you\u2019re trustworthy and you\u2019ll start seeing more active customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7-keep-your-checkout-page-simple\"><\/span>7. Keep your checkout page simple<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2162\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Checkout-Page-min.jpg\" alt=\"Checkout Page\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Checkout-Page-min.jpg 800w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Checkout-Page-min-300x225.jpg 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Checkout-Page-min-768x576.jpg 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Checkout-Page-min-624x468.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>When people shop online, they want to be able to shop with the click of a button. They don\u2019t want to feel like they\u2019re filling out their taxes \u2013 they just want it to be easy.<\/p>\n<p>The reason you\u2019re struggling with conversion rate optimization might have nothing to do with your landing page and everything to do with the checkout. If your visitors are wading through form after form setting up all their information just so that they can buy something online, they\u2019re going to give up and go somewhere else.<\/p>\n<p>But if you make it easy, they\u2019ll keep coming back \u2013 and they\u2019ll keep clicking that \u201ccheckout\u201d button.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8-play-with-the-layout\"><\/span>8. Play with the layout<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2163\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Play-With-The-Layout-min.png\" alt=\"Play With The Layout\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Play-With-The-Layout-min.png 800w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Play-With-The-Layout-min-300x225.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Play-With-The-Layout-min-768x576.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Play-With-The-Layout-min-624x468.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><center>Image by &#8211; <a href=\"https:\/\/dribbble.com\/ranjithalingal\" target=\"_blank\" rel=\"nofollow noopener\">Ranjith Alingal<\/a><\/center><\/p>\n<p>Your first idea isn\u2019t always your best one. You might have a layout on your website that seems easy to you, but there\u2019s a chance it isn\u2019t doing anything for the people who visit your site.<br \/>\nIf you\u2019re struggling with conversion optimization, don\u2019t be afraid to rework your layout. Play with different imagery and a different structure and see how it changes your visitors\u2019 behaviour.<\/p>\n<p>The difference can be huge. The management company Highrise, for example, managed to nearly double their conversion rate just by adding pictures of smiling customers to their website. It was just a small change to the layout, but it led to a massive increase in sales.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9-create-cognitive-ease\"><\/span>9. Create cognitive ease<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2164\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Create-Cognitive-Ease.jpg\" alt=\"Create Cognitive Ease\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Create-Cognitive-Ease.jpg 800w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Create-Cognitive-Ease-300x225.jpg 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Create-Cognitive-Ease-768x576.jpg 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Create-Cognitive-Ease-624x468.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><center>Image by &#8211; <a href=\"https:\/\/dribbble.com\/MichalKolinski\" target=\"_blank\" rel=\"nofollow noopener\">Michal Kolinski<\/a><\/center><\/p>\n<p>Cognitive ease is how easy it is for our brains to make sense of what we\u2019re looking at. It\u2019s one of the huge factor for conversion rate optimization. Study after study has proven again and again that, if people can\u2019t figure out what they\u2019re looking at, they\u2019re not going to buy anything.<\/p>\n<p>Nobody wants a website to feel like solving a Rubik\u2019s Cube. Keep your landing page as simple and easy to understand as possible. Make it nice and easy for people to see your call-to-action, to understand what it\u2019s for them, and to answer the call and you\u2019re sure to increase conversion.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10-the-pricing-and-number-strategy\"><\/span>10. The pricing and number strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2165\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Make-Prices-As-Simple-As-Possible.png\" alt=\"Make Prices As Simple As Possible\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Make-Prices-As-Simple-As-Possible.png 800w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Make-Prices-As-Simple-As-Possible-300x225.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Make-Prices-As-Simple-As-Possible-768x576.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Make-Prices-As-Simple-As-Possible-624x468.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><center>Image by &#8211; <a href=\"https:\/\/dribbble.com\/artblock\" target=\"_blank\" rel=\"nofollow noopener\">Uday Kumar<\/a><\/center><\/p>\n<p>There\u2019s a simple three-step process to pricing that can really increase conversion:<\/p>\n<h4>A) Make prices as simple as possible<\/h4>\n<p>People appreciate transparency and clarity \u2013 they don\u2019t want to have to crunch a bunch of numbers. They\u2019re making a decision, and if you\u2019re ruining their cognitive ease, they can always buy from somebody else.<\/p>\n<h4>B) Price emotionally based on product\/service type<\/h4>\n<p>Shopping is an emotional experience. People feel a stir of excitement when they see a great price \u2013 especially if it\u2019s highlighted in some eye-attracting colour like yellow.<\/p>\n<h4>C) Display a higher price\/plan first<\/h4>\n<p>Putting the highest prices first can be a great way to price emotionally. When the second price you see is a big drop from the first one, it feels like a better deal. People will feel relief and calm, and that\u2019s going to make them want to buy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"11-use-social-proof\"><\/span>11. Use social proof<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2166\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Social-Proof.png\" alt=\"Social Proof\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Social-Proof.png 800w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Social-Proof-300x225.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Social-Proof-768x576.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Social-Proof-624x468.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>When you see a huge line-up spilling out of a restaurant, you\u2019re instinctively going to think that the food there has got to be good. That\u2019s called \u201csocial proof\u201d \u2013 the psychological effect that makes us think something\u2019s good purely because it\u2019s popular. And it can be a great way to increase conversion on your website.<\/p>\n<p>Let people know how popular you are and they\u2019ll see it as proof that you have value. That might mean showing off all your visitors \u2013 but if you\u2019re just getting started, you can also call on an expert or a trusted figure to vouch for you and increase customer trust.<\/p>\n<div class=\"sb-related-links-box\">\n<p>RELATED TOPIC:<\/p>\n<div class=\"sb-related-links-data\">\n<a href=\"https:\/\/www.vocso.com\/blog\/social-media-sites-for-promoting-products-or-services\/\" target=\"_blank\" rel=\"noopener\">How to Use Social Media Sites for Promoting Products or Services<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"12-create-a-powerful-lead-magnet\"><\/span>12. Create a powerful lead magnet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2167\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Lead-Magnet.png\" alt=\"Lead Magnet\" width=\"1328\" height=\"943\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Lead-Magnet.png 1328w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Lead-Magnet-300x213.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Lead-Magnet-768x545.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Lead-Magnet-1024x727.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Lead-Magnet-624x443.png 624w\" sizes=\"auto, (max-width: 1328px) 100vw, 1328px\" \/><\/p>\n<p><center>Image by &#8211; VOCSO.COM<\/center><\/p>\n<p>A lead magnet is an incentive: something you\u2019re willing to off your customers in exchange for their contact information. And it\u2019s something every business needs.<\/p>\n<p>If you care about conversion rate optimization, you need a good <a href=\"https:\/\/visme.co\/blog\/lead-magnet\/\" rel=\"nofollow noopener\" target=\"_blank\">lead magnet<\/a>. Nobody wants more spam in their e-mail, and if that\u2019s all they think they\u2019re going to get for giving you their contact information, they\u2019re not going to sign up.<\/p>\n<p>You need to give them something they want in exchange for sharing their e-mail. If you want to increase conversion, make it clear, make it quick, and make it worth their while. They\u2019ll be much more willing to sign up.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"13-leverage-the-power-of-word-%e2%80%9cfree%e2%80%9d\"><\/span>13. Leverage the power of word &#8220;FREE&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2168\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Leverage-The-Power-Of-Word-free.png\" alt=\"Leverage The Power Of Word free\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Leverage-The-Power-Of-Word-free.png 800w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Leverage-The-Power-Of-Word-free-300x225.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Leverage-The-Power-Of-Word-free-768x576.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Leverage-The-Power-Of-Word-free-624x468.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><center>Image by &#8211; <a href=\"https:\/\/dribbble.com\/stickermule\" target=\"_blank\" rel=\"nofollow noopener\">Sticker Mule<\/a><\/center><\/p>\n<p>\u201cFree\u201d is an incredibly powerful word. People love things that are free. They\u2019ll sign up for almost anything, as long as it doesn\u2019t cost them \u2013 even if it\u2019s something they don\u2019t care about.<\/p>\n<p>Free samples, free bonuses, or one-month-long free trials and going to lure a lot of people off of the fence and get them to dive right into your service. It\u2019s a classic conversion optimization trick that you\u2019ve probably seen on every application on your computer \u2013 and odds are it\u2019s worked on you before.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"14-use-authentic-images-and-videos\"><\/span>14. Use Authentic Images And Videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2169\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Authentic-images-and-video-min.png\" alt=\"Authentic images and video\" width=\"1334\" height=\"495\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Authentic-images-and-video-min.png 1334w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Authentic-images-and-video-min-300x111.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Authentic-images-and-video-min-768x285.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Authentic-images-and-video-min-1024x380.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Authentic-images-and-video-min-624x232.png 624w\" sizes=\"auto, (max-width: 1334px) 100vw, 1334px\" \/><\/p>\n<p><center>Image by &#8211; www.happilyunmarried.com<\/center><\/p>\n<p>There\u2019s nothing more crushing that when reality doesn\u2019t meet your expectations. That\u2019s true of everything \u2013 whether it\u2019s life experiences, tender dates, or things you order online.<\/p>\n<p>This can really affect your conversation rate optimization. If you over-promise and under-deliver, people who buy from you are going to come back, and those who haven\u2019t bought from yet aren\u2019t going to trust you enough to start.<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/o3QLcDMC82s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p>Using authentic pictures and videos of your products can really increase conversion. If people can tell that they\u2019re really looking at what they\u2019re going to get, they\u2019re going to trust you more.<\/p>\n<p>You can even let your visitors share their own photos of the products they receive. When people know those images and videos are coming from real customers, they feel a lot more confident clicking on that \u201cBuy\u201d button.<\/p>\n<div class=\"sb-related-links-box\">\n<p>RELATED TOPIC:<\/p>\n<div class=\"sb-related-links-data\">\n<a href=\"https:\/\/www.vocso.com\/blog\/best-video-marketing-tools\/\" target=\"_blank\" rel=\"noopener\">Best Video Marketing Tools You Wish You Knew Earlier<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"15-leverage-the-principle-of-scarcity-urgency-and-exclusivity\"><\/span>15. Leverage the principle of scarcity, urgency and exclusivity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2171\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Leverage-The-Principle-Of-Scarcity-Urgency-min.png\" alt=\"Leverage The Principle Of Scarcity, Urgency\" width=\"1105\" height=\"760\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Leverage-The-Principle-Of-Scarcity-Urgency-min.png 1105w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Leverage-The-Principle-Of-Scarcity-Urgency-min-300x206.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Leverage-The-Principle-Of-Scarcity-Urgency-min-768x528.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Leverage-The-Principle-Of-Scarcity-Urgency-min-1024x704.png 1024w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Leverage-The-Principle-Of-Scarcity-Urgency-min-624x429.png 624w\" sizes=\"auto, (max-width: 1105px) 100vw, 1105px\" \/><\/p>\n<p>Going home to sleep on it rarely ends in a sale. When visitors to your site feel like the things you\u2019re offering them are still going to be there, no matter how long they wait, they\u2019re not going to put it off \u2013 and, most likely, they\u2019ll forget you exist altogether.<\/p>\n<p>Any website focused on conversion rate optimization needs to make people feel like they need to act now. Let them know they can only get this product here, or that there\u2019s only five left, or that the deal is going to be gone if they don\u2019t act fast.<\/p>\n<p>This is going to really increase conversion. When visitors don\u2019t have the option to be wishy-washy, they take action.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"16-implement-a-solid-guarantee\"><\/span>16. Implement a solid guarantee<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2172\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Guarantee-min.jpg\" alt=\"Guarantee-min\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Guarantee-min.jpg 800w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Guarantee-min-300x225.jpg 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Guarantee-min-768x576.jpg 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/Guarantee-min-624x468.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><center>Image by &#8211; <a href=\"https:\/\/dribbble.com\/seanbrice\" target=\"_blank\" rel=\"nofollow noopener\">Sean Brice<\/a><\/center><\/p>\n<p>Trust is a big part of conversation optimization, and a guarantee that\u2019s worth your customers\u2019 while can go a long way in building that trust.<\/p>\n<p>Let your customers know that they\u2019re going to get something of value and something that works. And make sure that, if it doesn\u2019t work out, they know exactly how you\u2019re going to make it better \u2013 before they answer your call to action.<\/p>\n<p>A solid guarantee will really increase conversion on your site. A lot of those passive visitors who aren\u2019t clicking the \u201cbuy\u201d button are just worried it\u2019s going to backfire on them, and a good guarantee can really help put them at ease.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"17-use-a-video-sales-letter\"><\/span>17. Use a video sales letter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/fxYXme4BV6k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p>A good video sales letter (VSL) can get 3X as many sales as one of those long letters people have to read.<\/p>\n<p>The kid to a successful VSL is to get straight to the point. VSLs help with conversion optimization because they give viewers something they want to see. They\u2019re sick of working their way through long, boring letters just to figure out you want to sell.<\/p>\n<p>A quick, to-the-point video with engaging visual, though, can really them to listen.<\/p>\n<div class=\"sb-related-links-box\">\n<p>RELATED TOPIC:<\/p>\n<div class=\"sb-related-links-data\">\n<a href=\"https:\/\/www.vocso.com\/blog\/video-marketing-tips\/\" target=\"_blank\" rel=\"noopener\">Best Video Marketing Tips With Experts Predictions and Insights<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"18-utilize-ab-split-testing\"><\/span>18. Utilize A\/B-split testing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2173\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/ab-testing-min.png\" alt=\"ab-testing-min\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/ab-testing-min.png 800w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/ab-testing-min-300x225.png 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/ab-testing-min-768x576.png 768w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/08\/ab-testing-min-624x468.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><center>Image by &#8211; <a href=\"https:\/\/dribbble.com\/yatishasthana\" target=\"_blank\" rel=\"nofollow noopener\">Yatish Asthana<\/a><\/center><\/p>\n<p>You need to try different things before you can know what\u2019s really going to help your conversion rate optimization plans. That\u2019s where A\/B-Split Testing comes in.<\/p>\n<p>In plain English, this is just trying out two different approaches and seeing what works best. For example, it might be trying out two different layouts on your website and seeing which one drives more sales.<\/p>\n<p>Sometimes, the results might surprise you. A plan you never imagined could increase conversion might actually be exactly what you need.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trust, value, and ease-of-use \u2013 those are the keys to conversion rate optimization. Make things easy on your visitors, and all those passive visitors are going to become your best, most active customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s great knowing you have a lot of people visiting your website \u2013 but if all they\u2019re doing is looking around and leaving, it\u2019s not doing you much good. The average website\u2019s conversion rate is only 2.35%. That means that, if they get 100,000 visitors a day, only 2,350 of those people are becoming active <\/p>\n","protected":false},"author":23,"featured_media":14699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177,66],"tags":[516,515,509,215,511,512,514,513,357,510],"class_list":["post-2151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing","tag-a-b-testing","tag-authenticity","tag-call-to-action-cta-2","tag-conversion-rate-optimization","tag-customer-service","tag-layout-optimization","tag-lead-magnet","tag-pricing-strategy","tag-social-proof","tag-trust-elements"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts\/2151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/comments?post=2151"}],"version-history":[{"count":0,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts\/2151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/media\/14699"}],"wp:attachment":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/media?parent=2151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/categories?post=2151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/tags?post=2151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}