{"id":2145,"date":"2018-08-23T12:32:55","date_gmt":"2018-08-23T12:32:55","guid":{"rendered":"https:\/\/www.vocso.com\/blog\/?p=2145"},"modified":"2024-09-05T10:33:12","modified_gmt":"2024-09-05T10:33:12","slug":"seven-cliches-about-inbound-marketing-you-should-avoid","status":"publish","type":"post","link":"https:\/\/www.vocso.com\/blog\/seven-cliches-about-inbound-marketing-you-should-avoid\/","title":{"rendered":"Seven Cliches About Inbound Marketing You Should Avoid"},"content":{"rendered":"
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For small businesses who are looking to expand their profit margins, inbound marketing is the way to go. In fact, almost 60% of marketers have already adopted inbound marketing strategies for their companies. For those of you who don\u2019t know, marketing can usually be classified into two types: inbound marketing, and outbound marketing. Inbound marketing is the phrase used to describe the process of attracting customers to a business, as opposed to bringing a business to customers.<\/p>\n\n\n\n

To create an example of this, outbound marketing would be something like telemarketing or door-to-door sales. Inbound marketing, on the other hand, would be something like an opt-in email list, or a company blog that potential customers can engage with. In general, inbound marketing is meant to draw in customers without having to expend exorbitant amounts of money or time to do so. However, many people have misconceptions about inbound marketing. Read on to find out which of these inbound marketing clich\u00e9s are traps you shouldn\u2019t fall into\u2026

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