{"id":1636,"date":"2018-04-30T05:29:56","date_gmt":"2018-04-30T05:29:56","guid":{"rendered":"https:\/\/www.vocso.com\/blog\/?p=1636"},"modified":"2023-02-14T10:52:20","modified_gmt":"2023-02-14T10:52:20","slug":"8-awesome-entrepreneurial-wisdom-from-ecommerce-pioneers","status":"publish","type":"post","link":"https:\/\/www.vocso.com\/blog\/8-awesome-entrepreneurial-wisdom-from-ecommerce-pioneers\/","title":{"rendered":"8 Awesome Entrepreneurial Wisdom from Ecommerce Pioneers"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>There is a reason why successful people were able to do what others failed to do. Especially in entrepreneurship, there is so much to be learned from veterans. The brands we know today was simply an idea somebody decided to pursue. They took the roads less traveled that helped them reach their goals and along with that build legacy.<\/p>\n<p>Jeff Bezos\u2019 Amazon. Jack Ma\u2019s Alibaba. Pierre Omidyar\u2019s eBay. Nick Swinmurn\u2019s Zappos are all eCommerce success stories that aspiring entrepreneurs can draw inspiration from.<\/p>\n<p>While there is plenty of content floating online that speaks about \u2018how to improve conversions\u2019, \u2018how to increase traffic\u2019, \u2018how to curtail cart abandonment rate\u2019 and so on, there is very little that speaks about how to stay motivated as an eCommerce entrepreneur.<\/p>\n<p>This post is a summary of all the best sayings that you will get to hear from successful eCommerce entrepreneurs.<\/p>\n<p>Here you go.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vocso.com\/blog\/8-awesome-entrepreneurial-wisdom-from-ecommerce-pioneers\/#1-jeff-bezos-on-customer-experience\" >#1. Jeff Bezos on Customer Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vocso.com\/blog\/8-awesome-entrepreneurial-wisdom-from-ecommerce-pioneers\/#2-seth-godin-on-brand-positioning\" >#2. Seth Godin on Brand Positioning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vocso.com\/blog\/8-awesome-entrepreneurial-wisdom-from-ecommerce-pioneers\/#3-bob-willett-on-omni-channel-commerce\" >#3. Bob Willett on omni-channel commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vocso.com\/blog\/8-awesome-entrepreneurial-wisdom-from-ecommerce-pioneers\/#4-joel-anderson-on-digital-marketing\" >#4. Joel Anderson on Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vocso.com\/blog\/8-awesome-entrepreneurial-wisdom-from-ecommerce-pioneers\/#5-meg-whitman-on-customer-support\" >#5. Meg Whitman on Customer Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vocso.com\/blog\/8-awesome-entrepreneurial-wisdom-from-ecommerce-pioneers\/#6-jack-ma-on-customer-trust\" >#6. Jack ma on Customer Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vocso.com\/blog\/8-awesome-entrepreneurial-wisdom-from-ecommerce-pioneers\/#7-neil-patel-on-the-power-of-content\" >#7. Neil Patel on the power of Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vocso.com\/blog\/8-awesome-entrepreneurial-wisdom-from-ecommerce-pioneers\/#8-the-flipkart-duo-on-faith\" >#8. The Flipkart Duo on Faith<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-jeff-bezos-on-customer-experience\"><\/span>#1. Jeff Bezos on Customer Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p>\u00a0\u201c<em>If you do build a great experience, customers tell each other about that. Word of mouth is very powerful<\/em>.\u201d-Jeff Bezos, Founder of Amazon.com<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1638 size-thumbnail alignleft\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/04\/Jeff-Bezos-150x150.png\" alt=\"Jeff Bezos\" width=\"150\" height=\"150\" \/> Even in the age of social media, word of mouth publicity holds immense power. The only difference is that, instead of talking to each other face to face about their opinions, customer share their feedback online. We see them in the form of customer reviews, star ratings, social media rating and so on. So, as an eCommerce entrepreneur don\u2019t take the power of your customer experience and its ensuing feedback for granted. They can make or break your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-seth-godin-on-brand-positioning\"><\/span>#2. Seth Godin on Brand Positioning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p>\u201c<em>The reason it seems that price is all your customers care about is that you haven\u2019t given them anything else to care about<\/em>.\u201d-Seth Godin, American author, Entrepreneur, and Marketer.<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1639 size-thumbnail alignleft\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/04\/Seth-Godin-150x150.jpg\" alt=\"Seth-Godin\" width=\"150\" height=\"150\" \/> As a budding eCommerce entrepreneur, the lure of offering cheap prices to gain market share could be strong. But, that could cost your brand positioning. World\u2019s leading brands like Apple, BMW, all charge a premium price. Still, they command the loyalty of their customers. The only differentiator is the level of customer service and the quality of products that you offer. Ace those two elements, and your business would be on the fast lane to success.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-bob-willett-on-omni-channel-commerce\"><\/span>#3. Bob Willett on omni-channel commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201c<em>The sooner we drop the \u2018e\u2019 out of \u2018e-commerce\u2019 and just call it commerce, the better<\/em>.\u201d \u2013 <strong>Bob Willett, former President of Best Buy International and CIO of Best Buy<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-1643 alignleft\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/04\/Bob_WILLETT-150x150.jpg\" alt=\"Bob Willett\" width=\"150\" height=\"150\" \/> eCommerce retailers often make the mistake of restricting themselves to just one selling medium, that is their own website. While eCommerce runs solely on the website, it should not be a dead-end for business expansion. Retailers should dare to experiment on other channels like social commerce, mobile commerce or even drop-shipping to maximize their revenue.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-joel-anderson-on-digital-marketing\"><\/span>#4. Joel Anderson on Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cYou can\u2019t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.\u201d- <strong>Joel Anderson, Walmart CEO<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-1645 alignleft\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/04\/Joel-Anderson-150x150.jpg\" alt=\"Joel Anderson\" width=\"150\" height=\"150\" \/> You cannot put up a billboard for an online business! That is where digital marketing comes into play. Digital marketing helps you target and re-target ads at specific users that will fetch their attention, kindle their interest and turn them into paying customers. Traffic is a quintessential factor for digital marketing. SEO, SMO, PPC activities help bring in traffic which results in more business acquisition.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-meg-whitman-on-customer-support\"><\/span>#5. Meg Whitman on Customer Support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201c<em>Communications is at the heart of e-commerce and community<\/em>.\u201d- <strong>Meg Whitman, President <\/strong>and<strong> CEO of Hewlett-Packard<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-1646 alignleft\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/04\/Meg-Whitman-150x150.jpg\" alt=\"Meg Whitman\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/04\/Meg-Whitman-150x150.jpg 150w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/04\/Meg-Whitman-300x300.jpg 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/04\/Meg-Whitman.jpg 416w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/> Serving customers in a virtual environment is tricky. It is even trickier for customers to transact with online businesses. eRetailers can make things easy for customers by providing ample customer support. Customer support can be in the form of live chat, toll-free calls, email support or even through social media. The bottom line is, your business must be easily reachable for the customer in any medium that is convenient for him\/her.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-jack-ma-on-customer-trust\"><\/span>#6. Jack ma on Customer Trust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201c<em>For eCommerce, the most important thing is trust<\/em>.\u201d &#8211; <strong>Jack Ma, Founder of Alibaba, Investor &amp; Philanthropist.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-1647 alignleft\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/04\/Jack-ma-150x150.jpg\" alt=\"Jack Ma Chinese business magnate\" width=\"150\" height=\"150\" \/> Customer trust is a fragile thing. Businesses spend decades building a reputation of being trustworthy and lose it in moments. For eCommerce businesses, trust is the very foundation upon which the brand is built. Trust can be earned by demonstrating that your business takes customer security, their privacy and their experience with the brand seriously. Little signals like an <a href=\"https:\/\/www.ssl2buy.com\/wiki\/always-look-for-https-before-paying-online\" target=\"_blank\" rel=\"noopener noopenr\">HTTPS address bar<\/a>, SSL certificate encrypted checkout pages and trust seals\/badges help reinforce customer trust.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7-neil-patel-on-the-power-of-content\"><\/span>#7. Neil Patel on the power of Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201c<em>Create content that teaches. You can\u2019t give up. You need to be consistently awesome.\u201d<\/em>&#8211; <strong>Neil Patel, co-founder of Crazy Egg and KISSmetrics<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-1648 alignleft\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/04\/Neil-Patel-150x150.jpg\" alt=\"Neil Patel\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/04\/Neil-Patel-150x150.jpg 150w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/04\/Neil-Patel-300x300.jpg 300w, https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/04\/Neil-Patel.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/> This is the era of content-driven commerce. Customers prefer to consume a lot of content about any product or service before they decide to make a purchase. Content helps create product awareness, nurture interest and leads to informed decisions that strengthen the customer-business relationship. The fact that every entrepreneur must bear in mind is that content takes time to drive traffic, conversions and leads. Don\u2019t give up after publishing few blogs and not seeing any results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8-the-flipkart-duo-on-faith\"><\/span>#8. The Flipkart Duo on Faith<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201c<em>We were not thinking about numbers then, but we knew something big can be built out of ecommerce<\/em>.\u201d- <strong>Binny Bansal and Sachin Bansal, the founders Flipkart<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-1649 alignleft\" src=\"https:\/\/www.vocso.com\/blog\/wp-content\/uploads\/2018\/04\/Binny-Bansal-and-Sachin-Bansal-150x150.jpg\" alt=\"Flipkart founders Sachin Bansal and Binny Bansal\" width=\"150\" height=\"150\" \/> Entrepreneurs are people of eternal faith and optimism. They have an unshakeable faith that their idea will mature into a business and that business would grow into a successful revenue model. But, if you start working the formula behind, starting from the revenue figures, you may not go very far. In fact, you might miss out on most things like a great product, customer service and a greater-than-life vision that propels the business forward.<\/p>\n<p>Every successful eCommerce entrepreneur was once just another person with an idea. But, they fuelled their ideas with sincere efforts that have turned them into success stories. Each of these success stories has plenty to learn from too. We brought to you some such pearls of entrepreneurial wisdom with this blog.<br \/>\n<em>If you have anything more to add to this list of takeaways, please do feel free to let us know.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a reason why successful people were able to do what others failed to do. Especially in entrepreneurship, there is so much to be learned from veterans. The brands we know today was simply an idea somebody decided to pursue. They took the roads less traveled that helped them reach their goals and along <\/p>\n","protected":false},"author":45,"featured_media":3302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177,66],"tags":[],"class_list":["post-1636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts\/1636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/comments?post=1636"}],"version-history":[{"count":0,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts\/1636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/media\/3302"}],"wp:attachment":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/media?parent=1636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/categories?post=1636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/tags?post=1636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}