{"id":1454,"date":"2018-02-22T09:05:19","date_gmt":"2018-02-22T09:05:19","guid":{"rendered":"http:\/\/www.vocso.com\/blog\/?p=1454"},"modified":"2024-09-05T15:55:55","modified_gmt":"2024-09-05T15:55:55","slug":"what-your-online-store-design-needs-for-2018","status":"publish","type":"post","link":"https:\/\/www.vocso.com\/blog\/what-your-online-store-design-needs-for-2018\/","title":{"rendered":"What Your Online Store Design Needs For 2018?"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>The best online merchants understand the need to continually stay up-to-date with their web presence if they want to build a strong, successful brand.<\/p>\n<p>When it comes to building trust, a website that appears dated, unprofessional or bland is a real turn-off for users. As we know 2017 has just gone and we saw lots of new things. But now its 2018 and it has brought many new web design trends, techniques, and tools for us. Ready to refresh your online store? Here\u2019s what your online store design needs for in 2018.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vocso.com\/blog\/what-your-online-store-design-needs-for-2018\/#a-solid-informational-structure\" >A Solid Informational Structure<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vocso.com\/blog\/what-your-online-store-design-needs-for-2018\/#read-also-%e2%80%93-7-digital-marketing-tips-to-grow-your-startup-in-2018\" >Read Also &#8211; 7 Digital Marketing Tips to Grow Your Startup In 2018<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vocso.com\/blog\/what-your-online-store-design-needs-for-2018\/#audiovisual-experiences\" >Audiovisual Experiences<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vocso.com\/blog\/what-your-online-store-design-needs-for-2018\/#read-also-%e2%80%93-trends-of-multi-vendor-ecommerce-business-2018\" >Read Also &#8211; Trends Of Multi Vendor eCommerce Business 2018<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vocso.com\/blog\/what-your-online-store-design-needs-for-2018\/#a-css-grid-layout\" >A CSS grid layout<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vocso.com\/blog\/what-your-online-store-design-needs-for-2018\/#read-also-%e2%80%93-incorporate-these-7-sales-and-marketing-tips-for-your-startup-in-2018\" >Read Also &#8211; Incorporate these 7 Sales and Marketing Tips for your startup in 2018<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vocso.com\/blog\/what-your-online-store-design-needs-for-2018\/#a-personalized-experience\" >A personalized experience<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vocso.com\/blog\/what-your-online-store-design-needs-for-2018\/#read-also-%e2%80%93-10-marketing-trends-to-prepare-for-in-2018\" >Read Also &#8211; 10 Marketing Trends to Prepare for in 2018<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vocso.com\/blog\/what-your-online-store-design-needs-for-2018\/#the-latest-tools-every-designer-should-know-about\" >The Latest Tools Every Designer Should Know About<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vocso.com\/blog\/what-your-online-store-design-needs-for-2018\/#read-also-%e2%80%93-8-tips-to-market-your-app-with-unstoppable-growth\" >Read Also &#8211; 8 Tips to Market Your App with Unstoppable Growth<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"a-solid-informational-structure\"><\/span>A Solid Informational Structure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the big differences between a simple portfolio website and an ecommerce website is that there\u2019s a lot of information to include. Shoppers have more tools than ever to conduct pre-shopping research online, and as much as possible, you want them to find that information from you. This is no time to be brief.<\/p>\n<p>Ideally, store owners should have as much information as possible on their product pages, as well as in their FAQs and blog posts. Not only will this satisfy users\u2019 curiosity, it\u2019ll also help the website to rank for important keywords. But too much content can also be a turn off \u2013 which is why you need to think about balance.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"read-also-%e2%80%93-7-digital-marketing-tips-to-grow-your-startup-in-2018\"><\/span>Read Also &#8211; <span style=\"color: #00ccff;\">7 Digital Marketing Tips to Grow Your Startup In 2018<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>How can you take a product page that is text-heavy and ensure it remains neat and skimmable? Experimenting with bold headers, subheadings and different type sizes (and weights) is a way to start. Shorter paragraphs of no more than three or four sentences will also help to break up large blocks of copy. Try it for yourself to discover what works.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"audiovisual-experiences\"><\/span>Audiovisual Experiences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s a lot a good web designer can do with a run-of-the-mill product page, if they are given free rein to do so. Static product pages will do the job, but increasingly, we are seeing forward-thinking brands embracing the ability to add more engaging forms of media \u2013 like video. With video, you have a creative, versatile medium with which to show off your products, evoke an emotional response, and inform\/entertain. Don\u2019t forget to optimize your videos for SEO, just as you would with an image.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"read-also-%e2%80%93-trends-of-multi-vendor-ecommerce-business-2018\"><\/span>Read Also &#8211; <span style=\"color: #00ccff;\">Trends Of Multi Vendor eCommerce Business 2018<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This doesn\u2019t mean lose the imagery, of course. Beautiful promotional pictures that clearly show your product from all angles is just as necessary as ever. Visuals will always be more powerful than words.<\/p>\n<p>In addition, we\u2019re starting to see the use of AI \u2013 and chatbots in particular \u2013 becoming more mainstream. Chatbots provide users with a quick and easy way to get in contact, and most can handle day-to-day inquiries with ease.<\/p>\n<p>Take a look at the e-commerce website <a href=\"https:\/\/www.beardbrand.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Beardbrand<\/a> to see how audiovisual experiences work in practice. It makes use of video regularly in its content marketing and on product pages. Take a look at this example below:<\/p>\n<p><iframe loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/www.youtube.com\/embed\/TjlUBOFThao\" width=\"800\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"a-css-grid-layout\"><\/span>A CSS grid layout<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This two-dimensional layout model is an increasingly popular way for designers to give themselves more control over page layout, as well as optimize space across other devices. At the dawn of the digital age, websites were not vastly more sophisticated than Word documents, but now, they are much more complex and interactive. A CSS grid gets around many of the problems web designers have with creating a workable, flexible layout.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"read-also-%e2%80%93-incorporate-these-7-sales-and-marketing-tips-for-your-startup-in-2018\"><\/span>Read Also &#8211; <span style=\"color: #00ccff;\">Incorporate these 7 Sales and Marketing Tips for your startup in 2018<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>We expect to see this layout used much more often in e-commerce, particularly for category and search result pages. Its only hindrance is that older browsers won\u2019t support it \u2013 but we expect this issue to dissolve with time as browsers are updated.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"a-personalized-experience\"><\/span>A personalized experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>More than ever, e-commerce has become hyper-focused on the customer. Shoppers are utterly spoilt for choice when it comes to who they spend their money with \u2013 and the way to ensure they choose your brand is to coax them, gently and encouragingly, through your sales funnel and out the other side.<\/p>\n<p>Effective personalization involves customizing each user\u2019s experience on your website according to their preferences and interests. It\u2019s analyzing previous online behavior to offer the products and services you think they\u2019ll like best. The benefits are manifold: higher conversion rates, higher user retention, and a greater likelihood that they will shop with you again.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"read-also-%e2%80%93-10-marketing-trends-to-prepare-for-in-2018\"><\/span>Read Also &#8211; <span style=\"color: #00ccff;\">10 Marketing Trends to Prepare for in 2018<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>Guided selling in the form of chatbots and \u2018personalized questioners\u2019 will become increasingly common in 2018. You will also need to become adept at mining for data \u2013 taking into account purchase records, traffic analysis, and social data. Get ready to get to know your customers if you want to personalize your website effectively.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-latest-tools-every-designer-should-know-about\"><\/span>The Latest Tools Every Designer Should Know About<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When we have the right tools to hand, web designers can work magic. Programmers are, thankfully, always coming up with better and more efficient ways of creating our desired results faster. None of us wants to spend time boring, repetitive tasks.<\/p>\n<p><strong>Here are four tools that are fast becoming popular in the web design world:<\/strong><\/p>\n<p>1. Sketch \u2013 This vector UI design tool makes sorting your documents extremely simple and allows you to make revisions quickly and easily. The documents themselves are much smaller than those in Photoshop, so speed and UI are much improved.<\/p>\n<p>2. <a href=\"https:\/\/www.adobe.com\/products\/xd.html\" target=\"_blank\" rel=\"nofollow noopener\">Adobe XD<\/a> \u2013 Adobe\u2019s own vector design tool, Adobe XD is ideal for creating quick mockups. Its drawing tools are unsurprisingly excellent, as are its mobile and desktop previews. It\u2019s also easy to share designs around and gather feedback \u2013 more so than with most Adobe Suite programs.<\/p>\n<p>3. <a href=\"https:\/\/affinity.serif.com\/en-gb\/\" target=\"_blank\" rel=\"nofollow noopener\">Affinity Designer<\/a> \u2013 A frankly beautiful tool dedicated exclusively to web and graphic design. Layout-wise, it feels similar to Photoshop, but much more minimal.<\/p>\n<p>4. <a href=\"https:\/\/avocode.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Avocode<\/a> \u2013 The frontend developer\u2019s dream. Avocode makes it possible to code websites (or apps) from your Photoshop designs. The Photoshop plugin allows you to sync your PSD into Avocode easily \u2013 and it works with Sketch as well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"read-also-%e2%80%93-8-tips-to-market-your-app-with-unstoppable-growth\"><\/span>Read Also &#8211; <span style=\"color: #00ccff;\">8 Tips to Market Your App with Unstoppable Growth<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>In summary, ecommerce websites that will likely thrive and succeed into 2018 and beyond and those that offer plentiful information in a clear and ordered way, personalized experiences with an audiovisual focus, and a user experience that breeds trust and resonates closely with its audience.<\/p>\n<p>Now more than ever, designers can afford to be playful and inventive with web design, helping each brand to stand out from a raging sea of competition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best online merchants understand the need to continually stay up-to-date with their web presence if they want to build a strong, successful brand. When it comes to building trust, a website that appears dated, unprofessional or bland is a real turn-off for users. As we know 2017 has just gone and we saw lots <\/p>\n","protected":false},"author":45,"featured_media":3343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-1454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-experience"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts\/1454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/comments?post=1454"}],"version-history":[{"count":0,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/posts\/1454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/media\/3343"}],"wp:attachment":[{"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/media?parent=1454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/categories?post=1454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vocso.com\/blog\/wp-json\/wp\/v2\/tags?post=1454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}