Do you know that a little over 3,000 blog entries are produced every minute, and more than 90% of business organisations utilise content marketing to engage customers? Each day, there are around 4.4 million blog posts published. Any content writing agency worth its salt will tell you that they are fighting an uphill battle since the scenario of “content overload” is real.
Now you may constantly be trying to produce flawless content. Unfortunately, it will be meaningless if a search engine is unable to find it. Google uses a number of filters in conjunction with its ranking system to only show users the most relevant and reliable results.
This justifies how crucial content optimization is. No wonder content optimisation is the number one technique used by the best content writing companies. By doing this, your content team or your content marketing agency can increase the relevance of your content, outrank similar content created by your rivals, and rank your blog post on the first page of search engine results. This article will guide you on what content optimization strategies you should use to stand out from your competitors.
Let’s dig into the details!
Table of Contents
Why is content optimization important?
Content optimisation is a process that helps search engines understand what your content is about. This helps the search engine sort your content (as indicated by your keywords) and match it to the user query for the same keywords. If you are not optimising your content, you basically not allowing Google bots to easily understand the context of your content. The result – poor ranking or no ranking of that content. Content optimisation is a critical part of content marketing. The more you optimise your page to match the top-ranking pages that Google shows for the same keywords, the more you increase the chances of your page ranking at the top.
Here are some easy ways to do that.
1. Content Decay and how to get rid of it through optimisation
When you stop updating or modifying the older content on your website, traffic to those pages begins to diminish. This is known as content decay and should be avoided in order to grow a company. If you can’t produce quality content yourself then you must check out some reputed content providers like Justwords content writing agency.
Here are some excellent ways to optimize your content and gain back your lost traffic on your website.
Check the position of the content (could be website pages and in most cases blogs) whose rankings have dropped. Analyze your top-ranking 10–20 pages and study them for traffic decline. You can easily do this with a tool like Ahrefs, or Semrush or even Google Analytics.
After reviewing the top-ranking material in that category, update the content by adding about 1,000–2,000 words of new content.
Increase the number of time audiences/visitors spend on the page or site by adding a video.
Increase page loading speed as better browsing experiences are provided by pages that load quickly, and Google encourages immediate page loading in its search results.
Update the entries with fresh and pertinent material by researching recent developments in that area.
Restart the promotion of the pages to attract fresh links as they are still going strong and are one of the most important ranking factors.
2. Perform competitor analysis
An important component of content optimization is research. Just type in your seed keyword in Google to find your top 2-3 rivals. While studying your competitors, analyse all these pointers:
Usage of keywords in the title, description, headings, and main content body
Amount of backlinks
The number of social shares
It is simpler to update your material once you’ve compiled a list of all the comparison measures.
3. Understand Your Audience
One of the biggest objectives of creating a content marketing strategy for your business is to understand who are you writing the content for – who is your buyer persona? That is how you can make the content more consumer-friendly. The more you know about your potential consumers’ problems, concerns, and queries, the better you can handle them.
Content marketing mistakes are a common occurrence for many marketers. Once you are aware of these needs, you may use various types of content marketing to address the questions of your target audience in various stages of their buyer’s journey. Create one or more target audience profiles if you haven’t already. You can better serve them with valuable and useful material if you are more certain of who your target customer is.
4. Increase Your Content’s SEO Score
Want to know how to write content that ranks well in Google SERPs and generates organic traffic? If you want to master content optimization, you can’t ignore SEO! This forms the bedrock of content marketing. This also helps your content rank for relevant keywords and get traffic to your website.
To help users and search engines understand the contents of your page, add a pertinent title and meta description.
To raise the keyword relevance score, use seed words, synonyms, and related terms.
Regularly update your content as mentioned above by deleting outdated information and adding the most recent information.
Utilize the effectiveness of SEO copywriting to incorporate terms and phrases into your content that make it more relevant to readers’ needs and motivate them to take action. Increased time on page and a decreased bounce rate, which are critical metrics to gauge user engagement, are benefits of user-focused and action-oriented content.
To get optimum use out of your current material, repurpose previous blog pieces.
For quicker loading, create an AMP version of your content.
Enhance your website’s loading time and correct any UX flaws to prepare your content for the upcoming page experience improvement.
5. Produce more content that is accessible to all
Web accessibility aims to make the internet accessible to all users by taking into consideration their various abilities. A thoughtful method to serve your audience is to update your content to make it easier for individuals with impairments to access it.
Here are some essential pointers for enhancing accessibility:
Image alt text is a good idea
Adding captions to videos using resources like Rev.com or YouTube
Utilizing hues with the right amount of contrast
Selecting a readable font for writing
Increased knowledge of online accessibility, so that you can produce content that is optimized for a larger audience
How can VOCSO help?
If you’re like most businesses, you know that content is key to a successful digital marketing strategy. But creating high-quality, engaging content can be time-consuming and expensive. That’s where VOCSO comes in. As a leading content marketing services provider, VOCSO can help you create the compelling content you need to reach your target audience and achieve your business goals.
We’re a digital marketing company that offers a full range of content marketing services, from strategy and planning to creation and distribution. And we do it all at a fraction of the cost of traditional agencies. So if you’re looking for a partner to help you take your digital marketing to the next level, contact VOCSO today. We’ll be happy to show you how we can help you succeed.
Invisible content won’t provide any traffic, leads, or other results. You must optimize content if you want to rank better and get more traffic to your website. By optimizing your content, you are giving search engines the crucial information they need to understand the purpose of your content and, consequently, you get a good rank for your content. A good ranking means your content will be able to drive more relevant traffic to your page, and that means more leads. So make sure your content producers are investing in content optimization.
About Raj Kishore
A digital marketing consultant at VOCSO. I've been working in digital marketing since 2010 and I am an expert at generating leads online via SEO, Paid Marketing, Social Media Marketing, Email Marketing, Site/Landing Page Testing and Optimization, and Display and Remarketing.