SEO Internet Marketing Services

Let us do whatever it takes to flood you with more traffic and more business.

Our constant effort is to keep you at the top of others and give them a tough competition. Our methodology involves building and following Search Engines friendly SEO strategies focused on gaining maximum exposure from Search Engines. Our On-page and Off-page activities are based on the benchmarks used by Search Engines (e.g. Google, Yahoo, MSN etc.) to rank your website higher. We have successfully achieved high rankings for our clients in competitive domains like Dating, Travel, Hotels, Web Design, Consumer Semi Durables, etc.In the process, we have enhanced our SEO/SEM skills and competencies. It is always our endeavor to apply our past learnings, to be able to replicate our successes for all our clients.

• Highlights

  • Comprehensive Analysis of the website and reporting.
  • Our Online marketing proposals are effort based and not standardized.
  • A strategic approach is developed and is periodically reviewed.
  • Projects adhere to deadlines set at the inception of the campaign.
  • Each campaign is managed by a team of experts, with each team being responsible for a part of the campaign. A dedicated Account Manager ensures that the efforts of all these teams are synergized, and the campaign objectives are achieved.
  • We adopt 'white-hat SEO techniques' for website optimization, to ensure robust rankings.
  • We employ LSI (latent semantic indexing) based search engine optimization.

• Process

  ur SEO methodology is customized for every client need. We understand and appreciate that there are no one-size-fits-all SEO solutions, and each web site needs a different solution with the marketing objectives. To address the shortcomings in the web site from an SEO perspective, we offer comprehensive plans that are developed to address the deficiencies.

  • Website and Competition analysis
    

    The SEO Process starts with an analysis of the website on parameters like code consistency, broken links, Meta tags, keyword density, etc. to identify the inherent deficiencies and latent strengths. An exhaustive analysis is also carried out with a motive to gain an insight into the competitive environment.

  • Strategy Formulation
    

    Based on the findings of the website analysis, a strategy is devised with the competition in mind. The strategy is so developed to address these deficiencies and leverage the latent strengths of the website, to achieve the set objectives. There after, it is broken down into functional modules with set time lines.

  • Keyword Selection
    

    Keywords form the backbone of our SEO services. A prudent selection of keywords is essential in attracting visitors that are most desired by the website. Our experts perform intense research to identify the most appropriate keywords that will boost targeted traffic to the web site, for increased sales.

  • Site architecture and content optimization
    

    Following the selection of the keywords, the structure and content of the website is modeled judiciously to represent the targeted keyword adequately. Appropriate structure (site map, pages, scripting, meta- tags etc) and content based on proper usage and density of keywords, with due emphasis on keyword prominence and proximity, makes a web site more search engine friendly and better ranked.

  • Link tracking and building
    

    This is a vital and integral part of our Off Page initiative and complements the On Page efforts. Link tracking assists us in identifying potential link partners. This knowledge is harnessed to link the website to other thematically relevant web pages, through text links, articles links, submission links, etc. These links are important in attracting Search Engines crawlers to visit the website frequently, and cache the web pages.

  • Analysis and reporting
    

    A thorough analysis of the project's progress is conducted, and a comprehensive report based on key performance parameters is compiled, and sent to the client. This also serves as a ready reference with which to plan modifications and additions for further improvements.

  • Business analysis
    

    This step is crucial in measuring the actual profitability achieved through the campaign. We measure the traffic that our client's website received, against the conversion of that traffic to profitable business. A comparative analysis of the results, with the pre-determined campaign objectives, helps identify the areas for further improvement.